Business to Business (B2B) Marketing Agency
Asia-Pacific (APAC)

We’re in the business of improving yours.

What is B2B
marketing
, really?

B2B marketing refers to the marketing of products and services of a business organisation to another business organisation. It’s different from traditional or B2C digital marketing, primarily because it relies on very specific messages tailored and targeted towards individuals with control or influence on a company’s purchasing decisions.
B2B Marketing Process

quote-left-1 Effective B2B marketing is seldom about direct sales—rather the nurturing of opportunities with specifically designed marketing collateral that aims to convert users within a given timeframe. quote-right-1



1. Understand your product, core value propositions, and Unique Selling Points (USPs).
2. Identify the pain points of individuals serviced by your product or business.
3. Create target personas around these pain points, identifying their preferences, motivations, and habits.
4. Find the most effective channels (or combination of media) from which to reach them.
5. Craft messages that solve their problems (2), appeal to their motivations (3), and deliver to the channels they’re on (4).
6. Measure and analyse performance, and nurture new opportunities.

Some methodologies and tactics we employ for B2B Marketing Campaigns

  • Inbound Marketing
  • Performance Marketing
  • Lead Generation Campaigns
  • Landing Page Generation
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Our Proven B2B Marketing Process.

1

Deconstruct

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We look at what your business is trying to achieve through digital. Is it increased sales or awareness? Then we probe why.

2

Understand

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We map out your objectives against your products and services while digging deeper for your core value propositions and unique selling points.

3

Identify

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Based on our in-depth knowledge about your product and your consumers’ pain points, we create target personas and mine their needs and expectations.

4

Target

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You need to be where your customers are online. We make it happen by identifying the most effective channels or media for your campaign.

5

Craft

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We create strong, compelling marketing messages that front your product benefits and unique features that specifically address your persona’s pain points.

6

Appeal

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We ensure our messages appeal to what your customer needs and wants, moving them to action.

7

Measure

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Does the B2B campaign meet your key objectives? We assess the performance of the campaign based on relevant metrics to determine the next steps.

8

Optimise

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We work with you to improve the campaigns and reap maximum traction, giving you the best mileage for your budget.

Have Burning B2B Questions?
We Might Have Answered them Before!

Take the Uncertainty & Guesswork out of your B2B Marketing.
Work with a leading B2B Independent Digital Agency.

Construct Digital is a leading B2B agency, based in Singapore. We serve a global clientele, such as SAP, TÜV SÜD, Commscope, HCLI, Omron and many more. Take a look at some winning work we’ve delivered.

We created a visually engaging website with a running storyline and aesthetic elements that allowed viewers to comprehend the presented information more easily.

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We developed highly focused content for each persona, turning HCLI’s library of academic papers into 26 digestible pieces that were then distributed across social media channels.

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How we can help you meet your B2B marketing objectives:

Data

Construct Digital has an in-house data team that makes sense of your existing data pre-campaign, and new data created in the course of the campaign.

Strategy

Our in-house strategists will deep dive into your product, break down your needs, and identify pain points and opportunities.

Marketing

We have a dedicated team who will craft a sound digital marketing strategy to meet your desired objectives, stretch your digital spend for maximum ROI, and strive to exceed your KPIs.

Development

Backed with over 8 years of experience building and designing websites and custom applications for clients in the Asia Pacific region, we can efficiently build or revamp your B2B Website and deliver work—on time, on target, on budget.

End your own marketing pain points, and begin working with us to solve your customers’.
Our consultants would be happy to hear out your objectives and give the necessary advice.

CONTACT US FOR YOUR NEXT CAMPAIGN