Digital Marketing Guides

Guides, handbooks and templates by marketing transformation experts.

Content That Converts

Available on demand and easy to consume, our content inspires you to overcome today’s challenges, make the most of tomorrow’s opportunities, and prepare for what’s next in digital marketing.

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Web3.0 And Digital Marketing

Business Intelligence | Marketing Automation | Opinion Mining | CRM

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ABCTA: The Ultimate Handbook to Call-to-Actions (CTAs)

What makes a good CTA | Formats of CTA | Negative CTAs | A/B Testing your CTA | CTA Checklist | Tools for building your CTA

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The State of Singaporean Browsing 2018

Browsing Data & Breakdown | Traffic Analysis | Mobile Traffic Share | OS Share | Screen Resolutions & Sizes

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The Ultimate Guide to eCommerce in Singapore

Getting Ready for eCommerce | eCommerce Marketing | eCommerce Development Guides

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B2B Email Marketing Best Practices Ebook

Marketing Automation 101 | Tips for Better EDM | Make your Audience Respond to CTA

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B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

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Account Based Marketing (ABM) Guide for B2B

Introduction to ABM | ABM vs Inbound Marketing | Automated Tools Suggestion

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Marketing ROI Reporting Template

5 ROI Metrics Tracking Worksheets | Automated Calculations | Pre-generated Charts

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6 Marketing ROI Metrics to Impress your Boss

ROI Calculation on Digital Marketing | ROI Metric Usage and Explanation

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Guide to Improve your Google Rankings

Latest SEO Strategies | 17 SEO Tips | Link Building vs Content Generation

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Guide to eCommerce Payment Gateways In Singapore

What to Consider When Choosing a Payment Gateway | Web Integration

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