Search Engine Marketing (SEM)

How we unintrusively market your business to advertising-weary audiences

What can Search Engine
Marketing do for you?

Consumers and businesses alike turn to search engines when they are looking for goods and services. By employing Search Engine Marketing, you are able to enhance the visibility of your products and services tremendously on search engines, right when your prospective customers are looking for them.

Search Engine Marketing Search Engine
Customers with high intent to purchase Search Ads

The Benefits of Search Engine Marketing

Reach high-intent customers with high conversion rates, right when they are looking for you.
Gain constant traffic regardless of the ebbs and flows in the performance of other marketing tactics.
Opportunity to leverage off competitors’ brand keywords and benefit from their marketing efforts.

The Construct Digital way to Search Engine Marketing

Construct Digital is a Google-certified partner, with proven search results for local and regional clients.
We use tools like Ahrefs, SEMrush, Google Keyword Planner and more, to
conduct an audit on your website, before coming up with a
full SEM solution tailor-made for your business:

SEO Audit & Recommendations

We check your website for issues in technical SEO, content, website structure, page speed, user experience and more.


Using a spectrum of tools, we identify the most relevant keywords that are specific to your customers’ buyers’ journey.

Building Buyer Persona

By studying the interests, lifestyles, and concerns your target customers have, we are then able to craft highly relatable copies, thereby boosting conversion rates.


Depending on your key objective for the campaign, which could be to raise awareness, or to generate leads, we will customise a media plan that includes an estimate on the cost of acquisition and the likely performance of the campaign.

Campaign Setup& Optimisation

We set up your campaign on the Adwords platform, and conduct continuous A/B testing to further optimise for better click-through rates (CTR) and other KPIs.


We generate reports on a weekly or monthly basis to actively track the campaign performance, identifying any new windows of opportunity for our clients to capitalise on.

Read more about our take on
Search Engine Marketing


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