We’re creatives, tinkerers, scientists, engineers and inventors, all in the pursuit of what’s coming next in marketing.
From our humble two-man team in 2010, we’ve grown and transformed ourselves many times over to ride the digital currents and stay ahead of the curve.
We began as the ‘agency for agencies’ where we welcomed and executed the biggest, craziest digital concepts from big-ticket agencies. The model worked great—until it didn’t.
With growing client demands for 360-degree digital capabilities, we pivoted and became a full-service agency that invested in consulting, marketing and design teams.
We became one of the only independent agencies in Singapore to build an in-house data team. We also invested in video production long before everyone else. To this day, most agencies continue to outsource video production.
We expanded to provide a fully integrated offering with strategy & data, creative & content, marketing & media, and technology & development—everything clients need to stay relevant in the ever-changing world of marketing.
We operate at the crossroads of cultural evolution and technological revolution, enabling companies to leverage opportunities created by change.
We strive to create an environment where we can come together to do our best work. This starts with the core values that guide everything we do.
Others may shrink from change. We run towards it, recognising the opportunities it presents.
We’re drivers, not passengers. We act with urgency and purpose to get the job done right.
We do things that add value to our business or to ourselves personally.
We treat everyone respectfully - our colleagues, clients, partners and ourselves.
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