Video Marketing Services:

Videography and animation solutions
to augment your marketing needs.
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What is video marketing?

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Video marketing is a form of content marketing and advertising, in which businesses create videos about specific topics with a specific objective or purpose. Such videos are generally between 15 seconds to 5 minutes long (depending on the purpose) and are distributed on video sharing sites like YouTube, Vimeo, Dailymotion, or even social platforms such as Facebook, Instagram, Twitter and LinkedIn for use as content or as video ads. 

Essentially, video marketing is a way to educate, engage or drive awareness to your audience in a simpler and more convincing way over the medium of text and images.

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Audiences love audio-visual experiences.

Let’s look at some quick facts.

1200% more shares are generated by social videos, than text and images combined. 

200 - 300% increase in click-through rates on email.

80% increase in conversions on landing pages with videos.

40% of users take action after viewing a video ad. 

70% of marketing professionals agree with these stats, and report that video converts better than any other medium, according to Renderforest.

  

Show Me Your Work
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Video marketing solutions, for any needs.

Whether you need ideation or creation, we’ve got you covered in three steps:

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1. Planning

This is how we plan to produce a killer video.
 

We take your brief (or help you write it) and use that to determine the video’s purpose. Do you want a reaction from the viewer, or do you want it to be memorable? We also determine the key message or selling point that you want to communicate. 

Then, we define the audience - what they care about and their pain points. We concurrently look at the competition, to identify content gaps and opportunities in the market, to help you better position your video. 

With that, we then decide on the tone that the video will undertake, while keeping in mind your own branding guidelines and projection. 

Finally, we can decide on a format: motion graphics, live action, or perhaps a mix? We factor in your budget and time to find you the best solution.

 
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2. Writing

We turn the plan into orkable scripts and storyboards.

First, we write a script, adhering to a classic structure: (1) an introduction of the problem, (2) an explanation to how the problem is solved, (3) a description of features and advantages.

Upon developing that we embark on a trimming effort, and cull the unnecessary. With an end runtime in mind depending on the use and medium, we use the guideline of 240 words for 90 seconds of runtime, as a guide.

Next, we add relevant Call-to-Actions / CTAs (read our guide on how to do this!) to invite your audience to take action - perhaps you seek for viewers to download something, to like your video or page, tag a friend, or to subscribe to your channel? 

Finally, we send this back to you for approval before we move into the next phase: production.

 
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3. Production

We transform an approved script into a video.
 

The kickoff phase of production is always storyboarding. This pre-visualises the main actions and visuals that will appear in each frame. Storyboards describe each frame in detail while matching it to corresponding parts of a script. 

A mood board is also thought of and produced, to guide the direction of video style and treatment. 

If we are shooting a live video, we recce then procure shoot locations required, then bring relevant crew and talent, to film what is required. This will include sound, light and other necessary equipment to capture key visuals. Then, we head back to piece this all together.

If we are doing an animation, we proceed with recording voiceovers based on the script, then animate the storyboard to bring it to life. Then, it’s simply a matter of syncing the animation and voiceover.

The finishing touches will lie with sound design, where effects or music are added to enhance or reinforce the overall message.

 

We make videos that our customers love,
and their customers understand.

Our core company motto of on budget, on target, on time - every time transcends
into our video marketing production work as well. Explore the videos we’ve created
in-house below.

  • All Videos
  • Awareness
  • Engagement
  • Education
sapindo
Client: SAP SEA, PT Inti Data Utama
Type: Case Study/Testimonial
Channels: Social Media, Trade Shows, Website, Content
Marketing
Format: Live Action
nuss
Client: NUSS
Type: Announcement
Channels: Social Media
Format: Live Action
Metrics: Leads
tuvsud
Client: TÜV SÜD
Type: Animated Explainer
Channels: Website, Content Marketing 
Format: 2D Animation
giant-4
Client: Giant
Type: Contest
Channels: Social Media, Website, Content Marketing 
Format: Live Action
Metrics: Likes, Shares
EY-1

Client: EY Brightree
Type: Animated Explainer
Channels: Social Media, Landing Page, Content Marketing 
Format: 2D Animation
Metrics: Leads

BHP
Client: BHP
Type: Animated Explainer
Channels: Social Media, Email 
Format: 2D Animation
sap apj

Client: SAP APJ
Type: Announcement
Channels: Social Media, Website 
Format: Motion Graphics
Metrics: Sign Ups

sap awba
Client: SAP SEA
Type: Case Study/Testimonial
Channels: Social Media, Trade Shows, Website, Content Marketing 
Format: Live Action
engie
Client: Engie
Type: Explainer
Channels: Website 
Format: Whiteboard explainer
Metrics:  Participation
giantfootball
Client: Giant
Type: Animated Explainer
Channels: Social Media
Format: Motion Graphics
Metrics: Likes, Game plays
sapcebu
Client: SAP SEA
Type: Event Highlights
Channels: Social Media
Format: Live Action
giant savings
Client: Giant
Type: Animated Explainer
Channels: Social Media
Format: Motion Graphics
construct
Client: Internal
Type: Animated Explainer
Channels: Social Media, Website
Format: Motion Graphics
giant gof

Client: Giant
Type: Contest
Channels: Social Media
Format: Motion Graphics
Metrics:  Participation

Layer 14
Client: Internal
Type: Explainer
Channels: Social Media, Website, Content Marketing
Format: Hybrid
Layer 13
Client: Giant
Type: How-to
Channels: Instagram
Format: Motion Graphics
Metrics:  Impressions

The brands we’ve produced video stories for.