8 Popular eCommerce Sites in Singapore

- 09 May 2017 at 4:38 | 18 comments

More consumers are now bringing their shopping experience closer to the digital front. With many turning to their mobile phones as their preferred purchasing tool, brick-and-mortar businesses are definitely in for a big shakeout. Behold, eCommerce is taking the retail experience to a whole new level.    See this for instance: In 2016 alone, eCommerce sales worldwide hit $1.9 trillion, and the number is foreseen to almost double to $4 trillion by 2020. In Singapore, eCommerce revenues are expected to exceed S$7 billion in 2025. Not surprising therefore that many eCommerce startups thrive in the local market. And guess what? So can yours.  In this blog post, we’re rounding up some of the most popular eCommerce websites in Singapore. Let these top picks inspire you and get your online store going. Read More
Topics: Digital Marketing B2C Marketing Singapore eCommerce

8 Popular eCommerce Sites in Singapore

- 09 May 2017 at 4:38 | 18 comments

More consumers are now bringing their shopping experience closer to the digital front. With many turning to their mobile phones as their preferred purchasing tool, brick-and-mortar businesses are definitely in for a big shakeout. Behold, eCommerce is taking the retail experience to a whole new level.    See this for instance: In 2016 alone, eCommerce sales worldwide hit $1.9 trillion, and the number is foreseen to almost double to $4 trillion by 2020. In Singapore, eCommerce revenues are expected to exceed S$7 billion in 2025. Not surprising therefore that many eCommerce startups thrive in the local market. And guess what? So can yours.  In this blog post, we’re rounding up some of the most popular eCommerce websites in Singapore. Let these top picks inspire you and get your online store going. Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce

Essential eCommerce Marketing Checklist: Part 2

- 27 March 2017 at 1:58 | 4 comments

We've shared with you the basics of building and running an ecommerce website. Now we're giving you the lowdown on how to market it, too. The first part of our eCommerce marketing guide listed down 24 tips that you could immediately use to boost your website’s performance, but we’re just getting started. We're dishing out more. Dive into these eCommerce marketing strategies that will drive traffic to your online store, get you the sales you want, and entice customers to keep coming back.Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce

Essential eCommerce Marketing Checklist: Part 1

- 22 February 2017 at 1:52 | 3 comments

You’ve got your online store up and running—now what’s next? Obviously customers will not just flock to your store; you have to earn them. This requires more than just a barebones product page but an ecommerce marketing strategy that attracts customers, keeps them delighted, and sustains their loyalty. In this eCommerce marketing guide, we list down helpful and actionable tips to boost your online store. As we have so many ecommerce marketing tips to share with you (we're that helpful), we'll divide the guide into two parts. Enter Part One:Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce

2 Things to Remember When Formulating Your 2017 SEO Strategy

- 16 February 2017 at 11:27 | 1 comments

Search Engine Land columnist Stephen Spencer once described SEO as a "shape-shifter." He meant that the practice of SEO evolves so often, best practices get outdated quickly. A new year has begun and you can expect that by its end, there would be a lot of new (and perhaps unexpected) SEO-related developments. We can’t predict what these developments will be, but with an understanding of where SEO might be headed this year, there are some things you should and shouldn’t do. In this post, we take a macro view of the SEO landscape and pick out two key points to remember in 2017. Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Local SEO

New to SEO? Make The Art of SEO Your Bible

- 06 February 2017 at 7:56 | 0 comments

Search is one of those fields that nobody can claim to truly understand. For one thing, very few people know what Google is up to or can explain how its highly complicated algorithms work. For another, there are too many developments on various fronts to keep up with. Google changes its search algorithms between 500 and 600 times each year, and experiments with over 10,000 changes in that same time. It’s understandable to feel overwhelmed by the sheer vastness and dynamism of the search! For marketers who want to improve their search engine optimisation (SEO) strategy, but are new to SEO and don’t know where to begin, we have a valuable resource to recommend.Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Inbound Marketing

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 2

- 23 January 2017 at 2:12 | 0 comments

In part 1 of our mini-series on the 2017 digital trends, we examined developments in three key fields: SEO, social media, and content marketing. We also talked about what these developments mean for marketers and how they can update their marketing strategies accordingly. This second and final part focuses on another three fields: eCommerce, user experience (UX), and big data.Read More 
Topics: Web Design Digital Marketing Data Analysis Content Marketing B2B Marketing B2C Marketing AI Chatbots

5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions

- 20 January 2017 at 5:25 | 0 comments

Chinese New Year is just around the corner! As usual, businesses everywhere are trying to cash in on the festivities. Many businesses in Singapore like to use Chinese New Year (or any festival come to think of it!) to offer discounts and promotions. Because we Singaporeans love good deals, don’t we?  We think businesses can do better than offering only discounts and promotions! A well-executed creative marketing campaign can delight your target audiences and the wider public, helping your business stand out from the sea of discounts and promotions. Here are five memorable and fun content marketing ideas for Chinese New Year to get your creative juices flowing.Read More 
Topics: Social Media Digital Marketing Content Marketing B2B Marketing B2C Marketing Chinese New Year Occasion-Based Marketing

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

- 09 January 2017 at 4:00 | 0 comments

2017 is finally upon us! As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters. We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world.  Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.Read More 
Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

6 Things Content Marketers Should Know About Effective Email Marketing

- 08 December 2016 at 6:23 | 0 comments

One of the trickiest parts of marketing is what comes after you create awareness and interest in your brand. You can release a viral video, write a groundbreaking blog post, or pull off a publicity stunt. But once prospective customers sit up and take notice of your brand, that’s when the hard work of keeping them interested begins.  You want their business, but you don’t want to scare them off by pushing your products into their faces too early. You need to engage with those hard-won prospective customers. That means continuously building trust and understanding of your brand, up until the eventual purchase.Read More 
Topics: Email Marketing Content Marketing B2B Marketing B2C Marketing

Is the Content You Create a Waste of Time and Money?

- 01 December 2016 at 8:35 | 1 comments

Yes, we know that “content is king”. We know that content marketing is important for thought leadership, creating brand awareness, search engine optimisation, etc. No wonder so many businesses are jumping on board the content marketing bandwagon.  But is the content you create truly effective? Unfortunately, many marketers in APAC are clueless when it comes to content marketing. About three quarters of APAC marketers surveyed by HubSpot and SurveyMonkey admitted that their content marketing knowledge is limited, inconsistent, or basic. Strangely, despite their lack of knowledge, many of these marketers say that their companies are creating more content!  If you’re one of those marketers tasked with churning content, it’s a good idea to take stock of the content you’ve been creating or plan to create. After all, if you spend so much time and resources creating content, it better get the audience engagement you want. Read More 
Topics: Content Marketing B2B Marketing B2C Marketing Inbound Marketing