10 Effective Copywriting Tips for High Converting UX

Inah Espinola
25 Nov 2022


Copywriting is one of the most important elements of any website or app. It's what convinces users to stay on your site, click through to other pages, and ultimately convert into customers. Essentially, good copy is a critical part of any product's UI—poorly written or confusing text can frustrate users. If they don't understand what you're selling, they'll have no reason to stay on your site. Those are leads down the drain.

If you're looking to write a high-converting copy, there are a few things you need to keep in mind. First, your audience should be your foremost priority when writing any content. Don't use convoluted language, and make sure your copy is clear and to the point. Lastly, use persuasive language to persuade people to take action.

In this blog post, we'll discuss more actionable tips for creating hard-hitting UX copy that gets you the results you’re after.

1. Keep your message as concise and to the point as possible

No one wants to read long, complicated paragraphs full of industry jargon. Be clear and concise to make your point stand out. When it comes to your website or app, the faster you make your point, the better.

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2. Write for your audience

Keep in mind whom you are writing for. Say you have a residential company like your neighbour, John. What is the first question that comes to mind when evaluating their needs and goals? Do they have kids? Are they animal lovers? What words do they often use when discussing their decision-making process? If you know this, think about how much easier it will be for you to connect with them on a more personal level and create content that they want to read about.

Bonus thought: Be mindful not to exclude others. When referring to the reader, try to avoid pronouns that might be exclusive of a certain gender; for instance, try to use "them" rather than "he" or "she." This is true when it comes to web forms. In many cases, they offer only two gender options, and if your identifier falls outside this range, it can be frustrating.

3. Use strong headlines

Your headline can make the difference between people sticking around or clicking back to their news feed. Someone scrolling through a webpage is more inclined to concentrate on certain bits.

Users typically start by scanning the page with the intention of finding something interesting. They then scan subheads, skim copy, read in-depth, and, if you get it right, they’ll click through to where you need them to go.

This means that you need to focus on how they see your content and what they want to see first. Write headlines that are succinct, using strong keywords and without clickbait tactics that could turn people off.

4. Focus on the benefits

When writing your copy, always focus on what benefits the client will receive rather than listing every feature and then detailing all of the benefits. When users visit a website, they are looking to find out what's available or in search of a solution to their problem. How can your product benefit the customer? How will it make their lives better? Be sure to emphasise those points throughout your copy.

5. Use persuasive language

Persuasive language can be used to great effect in copywriting. Words like "yours" create a sense of personalization that helps to engage the reader. Other persuasive words include "guaranteed," "free," and "save." Use these types of words sparingly, however, as too much can come across as being desperate.

6. Write actionable copy

Your copy should always be actionable. That is, it should encourage people to take some kind of action, whether it’s signing up for a newsletter, making a purchase, or downloading an app. Be sure to include a strong call-to-action (CTA) that is impossible to miss.

7. Use positive words

The words you use in your copy can have a big impact on how it is received. Positive words like "unbelievable" create a sense of excitement that will draw people in. On the other hand, negative words like "don't" and "act" depend on how they are received. Positive words like "amazing," "incredible," and "unbelievable" create a sense of excitement that will draw people in. On the other hand, negative words like "don't," "won't," and "can’t" should be avoided as they can put people off.

8. Be mindful of the flow of information

The structure of your website can affect how easily users navigate and understand information on it, so think about the site's architecture while writing text. It is important to think about how you want your content to be best indexed for old and new users, as well as how the different parts of your text should transition into each other.

9. Edit and proofread your copy

It's always a good idea to edit and proofread your work before publishing it. Look for any spelling or grammatical mistakes and fix them, then read aloud to check for awkward sentences or phrases.

10. Test your copy

Once you’ve published your copy, it’s important to test it to see how well it performs. Use Google Analytics or another similar tool to track things like click-through rates and conversion rates. If you see that your copy isn’t performing as well as you had hoped, don’t be afraid to make changes and test again.

Any point of interaction with your audience contributes to the overall customer experience, which is why we can’t stress enough how essential it is to write copy—whether for your app or website—that delivers a positive and easy UX. Not only will it attract new users, but it will keep the ones you already have happy. Even if your product or website is awesome and you think people would love to know more about it, it’s crucial to make sure they understand how to use it.

If UX copywriting feels overwhelming for you, that's where we come in. Our team of experts has years of experience in creating user-friendly, conversion-driven UX copywriting. We know what works and what doesn't. We can help you create content that not only reads great but also delivers results. We'll work with you to understand your target audience and craft UX copy that speaks directly to their needs. Talk to us today.

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