Digital Marketing for Singapore Companies

We employ a mix of SEO, SEM, Social and Content Marketing to drive leads for your business.

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Digital Marketing

User acquisition strategies to bring qualified traffic to your website in Singapore

Having a website is just the beginning. There are many frameworks that exists to help steer how one should think about improving the business. At Construct Digital, we use the Inbound Methodology of Attract, Convert, Close and Delight. For those of you coming from the startup world, this is similar to Dave McClure’s AAARR.

  • Attract
    The attract step is about getting net new users to your website. This typically means using a mix of SEO, SEM and Social Media and Content Marketing. At Construct, we’ve done this for the likes of companies such as: Riverbed, Fuji Xerox and Tuv Sud.
  • Convert
    Now that you have qualified users arriving on your website, you need to be able to convert them into a lead. Through a mix of A/B testing and Conversion Rate Optimisation (CRO), we will build the most effective landing pages that convert well.
  • Close
    Nurturing a Lead with a series of well segmented email marketing content can lead to a dramatic increase in conversion rates. This was exactly what we did for Millennium and Copthorne Hotels. We improved open rates by 100% and click-through rates by 60%.
  • Delight
    Turning a customer into an evangelist is the holy grail of all businesses. One way of measuring this is to use the Net Promotor Score (NPS). Being able to identify your best customers and have them market your business for you, is a rewarding and profitable marketing strategy.

Lastly, you should also consider Retention as part of your online marketing strategy. There is no point in strong user acquisition tactics if you have a leaky funnel. According to Adobe’s Whitepaper The ROI from Marketing to Existing Online Customers, a retained customer can spend up to 3x more than a net new customer. One common and highly effective strategy, is to use a well segmented, content rich Email Marketing strategy.

On the strength of our inbound marketing execution, we won Hubspot’s 2016 Impact Awards by growing one of our client’s database by 1700%. You can read more about this case study here: How HCLI Grew Their Contact List by 1,700% with Hubspot & Email Marketing.

Need help with digital marketing ROI metrics? Download our easy to use ROI Metrics Reporting template.

We have worked with numerous clients on various marketing campaigns and as such, we understand how online marketing works for Singapore companies.

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