Having a website is just the beginning. There are many frameworks that exists to help steer how one should think about improving the business. At Construct Digital, we use the Inbound Methodology of Attract, Convert, Close and Delight. For those of you coming from the startup world, this is similar to Dave McClure’s AAARR.
Lastly, you should also consider Retention as part of your online marketing strategy. There is no point in strong user acquisition tactics if you have a leaky funnel. According to Adobe’s Whitepaper The ROI from Marketing to Existing Online Customers, a retained customer can spend up to 3x more than a net new customer. One common and highly effective strategy, is to use a well segmented, content rich Email Marketing strategy.
On the strength of our inbound marketing execution, we won Hubspot’s 2016 Impact Awards by growing one of our client’s database by 1700%. You can read more about this case study here: How HCLI Grew Their Contact List by 1,700% with Hubspot & Email Marketing.
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We have worked with numerous clients on various marketing campaigns and as such, we understand how online marketing works for Singapore companies.