Custom GPTs or How I Learned to Stop Working Harder and Love AI Assistants

Aahana Nawab
13 Dec 2023

A Custom GPT is a specialised version of the GPT Large Language Model. The tool lets you create - as I like to say - an army of GPTs which can be tailored to specific domains and tasks. With Custom GPT, you can easily and quickly create AI-generated assistants to help you with any task, big or small. It's a great way to get quality results fast and with minimal effort. And best of all, you can do all this at a fraction of the cost of hiring a team. 

Working Smarter, Not Harder

The role I play at Construct Digital as a senior strategic planner involves in-depth research on our clients' businesses, their target audiences, competitors, and most importantly, market trends. My research requires days, and sometimes even weeks, to produce an insight that will allow me to build the strategy for my client. Custom GPT has allowed me to automate these tasks, freeing up my time to focus on higher-level strategic thinking. This has improved my productivity and allowed me to take on more responsibility.

Say Hello To My Little Friends

As of now, I have created MarketGPT, that conducts comprehensive market research for clients across various industries, and PersonaGPT, that identifies key target audiences and builds detailed persona profiles for the client. 

MarketGPT is designed in a way that it delivers accurate, up-to-date information and ensures that all responses are based on reliable sources and data-driven analysis. In the end, it uses the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to summarise all the information on the client and the industry. It allows me to build a value proposition for my client.

Whereas, PersonaGPT identifies the target audience for my client, performs psychometric research and identifies media consumption habits that allows me to build content strategy and key messages for the client. 

After creating these custom GPTs, I was able to perform market research and audience research within a day unlike a few weeks otherwise.

Getting Started Is As Easy As 1,2,3…4

What do you need to build custom GPT? (screenshot attached)

  1. Name <Name of the custom GPT>
  2. Description <what do you want custom GPT to do>
  3. Instructions <How you want custom GPT to perform the tasks and what format the output should be in>
  4. Use the Preview section to test your prompt and make changes to the instructions as needed.

With these basic steps, you are good to start your own custom GPT

Custom GPTs have been an invaluable asset to the business, and I highly recommend it to anyone looking for a more efficient workflow.


Interested to get some GPTs developed for your team? Talk to us.

More insights
Modern websites need modern browsers

To enjoy the full experience, please upgrade your browser

Try this one