How to Save B2B Email Marketing from The Great Sales-Marketing Divide

- 05 June 2017 at 2:09 | 1 comments

My inbox is constantly flooded with emails. I guess it’s the same for most of you. Many are long-winded, self-promoting, call-me-now emails from salespeople who somehow got hold of my email address. They trumpet their wares without a care for my concerns; topped with a self-serving call-me-now plea that asks me to call the salesperson. The cheek of it. I guess it’s the same for most of you, too. Why do salespeople send such—yawn—emails? Email marketing has well-documented strategies and best practices. Salespeople have insights into their prospects’ cares and desires, yet these things are left out of their—yawn—emails. And it’s all because of a divide.Read More
Topics: Email Marketing B2B Marketing Sales

How to Save B2B Email Marketing from The Great Sales-Marketing Divide

- 05 June 2017 at 2:09 | 1 comments

My inbox is constantly flooded with emails. I guess it’s the same for most of you. Many are long-winded, self-promoting, call-me-now emails from salespeople who somehow got hold of my email address. They trumpet their wares without a care for my concerns; topped with a self-serving call-me-now plea that asks me to call the salesperson. The cheek of it. I guess it’s the same for most of you, too. Why do salespeople send such—yawn—emails? Email marketing has well-documented strategies and best practices. Salespeople have insights into their prospects’ cares and desires, yet these things are left out of their—yawn—emails. And it’s all because of a divide.Read More 
Topics: Email Marketing B2B Marketing Sales