How To Identify Target Accounts For ABM in APAC

- 15 December 2017 at 6:19 | 1 comments

Account-based Marketing (or ABM), as we’ve defined in our previous blogs, refers to a type of marketing strategy that focuses on converting your highest propensity segments.  Differing from inbound marketing in that ABM doesn’t engage a wide range of prospects, ABM uses rather a more “personalised, dedicated, and account-specific” approach towards targeting key decision makers, or those with the power and authority to purchase a product or service. Don’t get us wrong, though: Inbound still is a powerful marketing strategy to boost your B2B business, especially when you’re targeting small to midsize enterprises. But when stakes are high (read: when you’re targeting Fortune 500 companies), it becomes more prudent to turn to ABM where your marketing efforts can have a maximum impact.Read More
Topics: ABM Account-Based Marketing

How To Identify Target Accounts For ABM in APAC

- 15 December 2017 at 6:19 | 1 comments

Account-based Marketing (or ABM), as we’ve defined in our previous blogs, refers to a type of marketing strategy that focuses on converting your highest propensity segments.  Differing from inbound marketing in that ABM doesn’t engage a wide range of prospects, ABM uses rather a more “personalised, dedicated, and account-specific” approach towards targeting key decision makers, or those with the power and authority to purchase a product or service. Don’t get us wrong, though: Inbound still is a powerful marketing strategy to boost your B2B business, especially when you’re targeting small to midsize enterprises. But when stakes are high (read: when you’re targeting Fortune 500 companies), it becomes more prudent to turn to ABM where your marketing efforts can have a maximum impact.Read More 
Topics: ABM Account-Based Marketing

How Is ABM Different From Inbound Marketing?

- 28 November 2017 at 8:48 | 0 comments

Quick answer: They’re exact opposites. If your marketing strategy mainly consists of casting a wide net, hoping that one out of a hundred fish (aka leads) you catch will be exactly the fish you want to do business with, then maybe it’s time to rethink the way you do things.  While inbound marketing has worked for the longest time, more and more B2B firms are considering account-based marketing (ABM). ABM takes an approach that is more personalised, dedicated, and account-specific, rather than generic and dependent on mass-appeal. To further discover how ABM can help your marketing efforts, it's necessary to understand the difference between inbound and account-based marketing.Read More 
Topics: ABM Account-Based Marketing

How to Map Accounts for Account-Based Marketing

- 14 November 2017 at 1:51 | 0 comments

Over 70 percent of B2B companies employ staff involved in account-based marketing (ABM) programmes, and for good reason. Studies show that a whopping 87 to 97 percent of B2B companies that have adopted this strategy report higher ROIs from ABM compared to other marketing strategies. So what really is account-based marketing? Read More 
Topics: ABM Account-Based Marketing