Most B2B companies approach marketing and sales the traditional way. Hire salespeople, get them to make calls and visits, and close. This method mostly works in two scenarios: when you have a lot of money and/or when you don't mind buying lists for cold calling. But then again, conversion rates are not optimum and then everyone gets frustrated.
For those who still subscribe to this old school and aggressive approach, hear us out. Inbound marketing strategy can save the day. In this blog post, I will talk about why inbound strategy is effective and how it brings you leads.