Social Media Addiction in Singapore: Is This Really a Problem?

- 19 July 2018 at 9:47 | 0 comments

Social media has become an increasingly popular leisure activity over the last decade. Singapore has 4.4 million active social media users, representing 77% of the total population. This places Singapore in top 3 countries for media penetration, which also include the United Arab Emirates (99%) and South Korea (77%).Read More
Topics: Social Media Digital Marketing Construct Digital Digital Blitz

Social Media Addiction in Singapore: Is This Really a Problem?

- 19 July 2018 at 9:47 | 0 comments

Social media has become an increasingly popular leisure activity over the last decade. Singapore has 4.4 million active social media users, representing 77% of the total population. This places Singapore in top 3 countries for media penetration, which also include the United Arab Emirates (99%) and South Korea (77%).Read More 
Topics: Social Media Digital Marketing Construct Digital Digital Blitz

Content Marketing Examples: How and Why Great Content Works

- 17 July 2018 at 8:56 | 0 comments

“I’m a content marketer.” Raise your hand if you’ve ever uttered those words to a clueless audience about, oh, say, 100% of the time. Despite it being a buzzword for the past decade or so, not a lot of people know what content marketing is about.Read More 
Topics: Digital Marketing Content Marketing Singapore Construct Digital Digital Blitz

Traditional Marketing Is Dead in Singapore (A Eulogy by Those Who Espouse Its Digital Replacement)

- 03 July 2018 at 14:41 | 0 comments

You’ve seen the empty billboards. Buses and trains once fully skinned with ads, now back to their original colours. Public monitors that once played ads, now forgotten. Print publications closing up shop right and left. What once defined the advertising landscape, boasting captive audiences now often get ignored.Read More 
Topics: Social Media Digital Marketing

QA Testing vs. UAT: What’s the Difference?

- 20 June 2018 at 3:09 | 0 comments

There are over a million results when you ask Google the difference between quality assurance (QA) testing and User Acceptance Testing (UAT). The top search results would confuse you in knowing whether QA ought to come before, after, or within the UAT. First, let’s reiterate what we know about User Acceptance Testing (UAT).Read More 
Topics: Web Development User Acceptance Testing

Everything a Digital Marketer Needs to Know About Data Collection Through (Ethical) Web Scraping

- 18 June 2018 at 10:21 | 0 comments

Imagine you had 13,000 e-mail subscribers, with no other detail but their .coms. Imagine you had to send out e-mail content to these subscribers, without any context or insight as to who they are.Read More 
Topics: Data Analysis Singapore Construct Digital Data Science

UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 2 (Functional Testing)

- 13 June 2018 at 10:03 | 0 comments

As a continuation to the UAT Guide: Everything You Need to Know About User Acceptance Testing (UAT), Part 1 (Design & Usability), this article will cover important pointers on functional tests that you should look out for during User Acceptance Testing (UAT).Read More 
Topics: Web Development User Acceptance Testing

UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 1 (Design and Usability)

- 06 June 2018 at 6:20 | 0 comments

By now, you know the importance of doing proper user acceptance testing (UAT) for your web products. In It’s a Wrap! An Introduction to User Acceptance Testing, we compacted the whats, hows, and whys of a UAT, what it demands from every marketer, along with identifying the repercussions in failing to perform a thorough UAT.Read More 
Topics: Web Design Web Development User Acceptance Testing

How to Run User Acceptance Test (UAT): An Actual Example From a Singaporean Tech Company

- 30 May 2018 at 3:11 | 0 comments

Overlooking User Acceptance Tests (UAT) in favour of software releases is a myopic and potentially expensive business decision. This is what we’ve learned as a technology start-up in Singapore.Read More 
Topics: Web Development insights User Acceptance Testing

What Is User Acceptance Testing (UAT)? The Ultimate Guide for 2018

- 25 May 2018 at 10:19 | 0 comments

You’re at the tail-end of an important web project that you’ve spent weeks working on with your team members, designers and developers. You’re at wits’ end managing shareholders’ expectations for this product to push through without a glitch. You’ve put in all the work—brainstorming, planning, crafting the project brief, scoping, and achieving various milestones of approval stages in the project timeline. Now, you’re determined to see your hard work bear fruit. Nothing must go wrong—and nothing will, if you give due diligence to proper user acceptance testing (UAT).Read More 
Topics: Web Design Web Development User Acceptance Testing

Charting Our Path: One Step At A Time

- 24 May 2018 at 9:10 | 0 comments

Over the past few years, we've overcome obstacles other smaller agencies wouldn't have, and were simply content to persevere in growing our client portfolio.Read More 
Topics: Agency Life digital marketing agency Awards news