How To Identify Target Accounts For ABM in APAC

- 15 December 2017 at 6:19 | 0 comments

Account-based Marketing (or ABM), as we’ve defined in our previous blogs, refers to a type of marketing strategy that focuses on converting your highest propensity segments.  Differing from inbound marketing in that ABM doesn’t engage a wide range of prospects, ABM uses rather a more “personalised, dedicated, and account-specific” approach towards targeting key decision makers, or those with the power and authority to purchase a product or service. Don’t get us wrong, though: Inbound still is a powerful marketing strategy to boost your B2B business, especially when you’re targeting small to midsize enterprises. But when stakes are high (read: when you’re targeting Fortune 500 companies), it becomes more prudent to turn to ABM where your marketing efforts can have a maximum impact.Read More
Topics: ABM Account-Based Marketing
How To Identify Target Accounts For ABM in APAC

How To Identify Target Accounts For ABM in APAC

- 15 December 2017 at 6:19 | 0 comments

Account-based Marketing (or ABM), as we’ve defined in our previous blogs, refers to a type of marketing strategy that focuses on converting your highest propensity segments.  Differing from inbound marketing in that ABM doesn’t engage a wide range of prospects, ABM uses rather a more “personalised, dedicated, and account-specific” approach towards targeting key decision makers, or those with the power and authority to purchase a product or service. Don’t get us wrong, though: Inbound still is a powerful marketing strategy to boost your B2B business, especially when you’re targeting small to midsize enterprises. But when stakes are high (read: when you’re targeting Fortune 500 companies), it becomes more prudent to turn to ABM where your marketing efforts can have a maximum impact.Read More 
Topics: ABM Account-Based Marketing
How to Buy Bitcoin in Singapore

How to Buy Bitcoin in Singapore

- 11 December 2017 at 5:08 | 0 comments

There's been a whole lot of buzz around bitcoin lately. Bitcoin seems to have become a constant talking point at just about every dinner party I've been at this past month. And the moment I mention that I have invested in bitcoin and some other crypto currencies, I am inundated with questions on how to go about easily getting your hands on some bitcoins.Read More 
Topics: Singapore Payment Gateways Singapore Blockchain
Here's What It Takes to be a Digital Marketer in 2018

Here's What It Takes to be a Digital Marketer in 2018

- 08 December 2017 at 12:11 | 0 comments

As the agency has grown, we've had to hire fairly aggressively to keep up with demand from our clients. In the arena of B2B digital marketing, there is a core skillset that is needed to be successful in this ever expanding field of Digital Marketing.Read More 
Topics: Construct Digital Agency Life
How Is ABM Different From Inbound Marketing?

How Is ABM Different From Inbound Marketing?

- 28 November 2017 at 8:48 | 0 comments

Quick answer: They’re exact opposites. If your marketing strategy mainly consists of casting a wide net, hoping that one out of a hundred fish (aka leads) you catch will be exactly the fish you want to do business with, then maybe it’s time to rethink the way you do things.  While inbound marketing has worked for the longest time, more and more B2B firms are considering account-based marketing (ABM). ABM takes an approach that is more personalised, dedicated, and account-specific, rather than generic and dependent on mass-appeal. To further discover how ABM can help your marketing efforts, it's necessary to understand the difference between inbound and account-based marketing.Read More 
Topics: Account-Based Marketing
How to Map Accounts for Account-Based Marketing

How to Map Accounts for Account-Based Marketing

- 14 November 2017 at 1:51 | 0 comments

Over 70 percent of B2B companies employ staff involved in account-based marketing (ABM) programmes, and for good reason. Studies show that a whopping 87 to 97 percent of B2B companies that have adopted this strategy report higher ROIs from ABM compared to other marketing strategies. So what really is account-based marketing? Read More 
Topics: ABM Account-Based Marketing
32 Essential B2B Marketing Terms You Need To Know In 25 Words Or Less

32 Essential B2B Marketing Terms You Need To Know In 25 Words Or Less

- 27 October 2017 at 6:16 | 0 comments

Companies, heed this: The world is growing more inbound according to Hubspot’s State of Inbound 2016. People now prefer authentic experiences over interruptive cold calls—meaning, content that adds value to them and helps clarify their problems. And it’s the same thing happening across the B2B landscape—companies now have a newfound responsibility to educate their audience, rather than to simply shove products and services down their throats.Read More 
4 Facebook Messenger Workflows to Drive B2B Leads

4 Facebook Messenger Workflows to Drive B2B Leads

- 23 October 2017 at 10:46 | 0 comments

Today, more than a billion people use Facebook Messenger—which means your prospects and leads are using it. Indeed, Facebook Messenger has become an important tool to expand one's business. Consider these facts:Read More 
Topics: B2B Marketing Facebook
B2B Blogs: Your Holy Grail To Increasing Your Website Traffic

B2B Blogs: Your Holy Grail To Increasing Your Website Traffic

- 18 September 2017 at 3:24 | 1 comments

Here’s the scene: you’ve just racked up the best blog post to draw in potential customers to your website. You pat yourself on the back for what appears to be a promising career in blog writing. You even imagine yourself walking up on the auditorium’s stage one day, all spiffy in your Oxford, to deliver the most riveting insights yet on B2B inbound marketing. Please applaud our blogging guru in the making! A month later… a marketing report reaches your desk, indicating measly page views and zero lead conversions for the blog that you’ve laboured over.Read More 
Topics: Content Marketing B2B Marketing
Q&A: How Often Should I Send My Lead Nurturing Emails?

Q&A: How Often Should I Send My Lead Nurturing Emails?

- 14 August 2017 at 6:56 | 0 comments

There’s an answer, but you’re not going to like it. Ready? The answer to "How often should I send my lead nurturing emails?" is…Read More 
Topics: Email Marketing Inbound Marketing
Pretty Please? Email Marketing Begins with Your Permission

Pretty Please? Email Marketing Begins with Your Permission

- 19 July 2017 at 7:14 | 4 comments

In our digital world, no space can be more personal than our email inbox. Here, you can determine who gets in or is booted out. Majority of your information sits here (Letter of Offer? Check. Tenancy agreement from your landlady? Check.). Unless you’ve assigned Facebook Messenger to be the keeper of your documents, your email inbox pretty much holds everything. That's why email marketing has become such a coveted tool for marketers. These statistics prove it: McKinsey reports that "email is 40 times more effective at acquiring new customers than Facebook or Twitter." ExactTarget shows that for every $1 spent on email marketing, $44 of revenue is generated. But is it enough to just dive right in? To harness the power of email marketing, you have to remember one important word: Permission.Read More 
Topics: Email Marketing Marketing Automation Permission Marketing