Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

2017 is finally upon us!

As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters.

We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world. 

Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.

Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

What to Consider Before You Develop an Ecommerce Website in Singapore: Part 2



In the first part of this article, we talked about some of the most important things you must know at the very beginning when setting up an eCommerce website in Singapore.


We walked you through choosing a domain name registrar, detailed the differences between major hosting providers, talked about the most important features that an eCommerce website should have, and explained the importance of mobile and responsive design in this day and age of widespread smartphone usage.

In this second part, we move deeper into the realm of eCommerce website development, as we look at some of the considerations you should be making for your backend, your site’s appearance, and the content you’ll be producing.

Topics: Web Design Singapore eCommerce Web Development

Our Best Blog Posts of 2016


It’s almost year end!

Our 2016 was a memorable one with plenty of noteworthy achievements. When it comes to our blog, we’ve managed to grow it exponentially since the start of 2016. If you’re new to our blog, or don’t check in regularly, you might have missed out on some of the gems we posted this year.

Topics: Construct Digital

What to Consider Before You Develop an Ecommerce Website in Singapore: Part 1

Is the traditional brick-and-mortar store dying?

Perhaps not, but it certainly does face fierce and unrelenting competition from the online marketplace. It’s estimated that global ecommerce sales will reach over $1.9 trillion through 2016, representing 8.7% of global retail sales, and that number and percentage are expected to grow even further over the next four years. A report from Google and Temasek Holdings has indicated that Singapore, in particular, has experienced a meteoric rise, with our 2015 ecommerce market valued at US$1 billion.

Topics: Singapore eCommerce

How to Write B2B Marketing Emails that Get You Leads

In my previous post, I talked about why email should be part of every content marketer’s arsenal of tools. I also talked about the six dos and don’ts that content marketers should remember when using email to engage with prospective buyers, i.e., leads.

This post gets down to the nitty gritty of what goes into the key emails of the lead nurturing process specifically for B2B email marketing campaigns.

Remember: at the end of the day, when you report to your stakeholders and bosses, they’ll want to know what’s the Return on Investment in your marketing campaign. This includes the number of leads garnered. 

Topics: Email Marketing Content Marketing B2B Marketing

Should you use .com or .sg for your Singapore Business?

For startups and new businesses, the TLD (top-level domain) of domain names pose a bit of a dilemma. Do you go with a .sg or .com.sg or just go with a generic .com or .biz? What impact will this have on your Search Engine results and the kind of traffic that you will see coming to your website?

In this post, we share some real world examples that will help you decide which will work best for you as a business operating in Singapore. 

Topics: SEO domain registration Local SEO

A Year of Wins and Wows: Construct Digital Looks Back at 2016 Achievements



We've been busy this 2016!

Between scoring new accounts and strengthening relationships with our clients, between building our inbound marketing powerhouse and mastering the tricks of the digital trade, we've also managed to accomplish the following: establish presence overseas, move offices, and double our Singapore team.

Topics: Digital Marketing Singapore Inbound Marketing

5 Digital Bites b/f Breakfast: Marketing Trends in 2017, Lost Art of Copywriting & More

 

Marketers, listen up! For this week’s digital news roundup, we list down online marketing trends expected to dominate in 2017, and talk about image extensions and the lost art of copywriting.

We’ll also check out Amazon Go, touted to be a grocery-shopping game-changer. And because Christmas is coming up, let’s pay a visit to the jolly of Santa Claus through the Google Santa Tracker.

Topics: Digital Marketing Content Marketing 5 Digital Bites Copywriting Amazon

6 Things Content Marketers Should Know About Effective Email Marketing

One of the trickiest parts of marketing is what comes after you create awareness and interest in your brand.

You can release a viral video, write a groundbreaking blog post, or pull off a publicity stunt. But once prospective customers sit up and take notice of your brand, that’s when the hard work of keeping them interested begins.  You want their business, but you don’t want to scare them off by pushing your products into their faces too early.

You need to engage with those hard-won prospective customers. That means continuously building trust and understanding of your brand, up until the eventual purchase.

Topics: Email Marketing Content Marketing B2B Marketing B2C Marketing

eCommerce Payment Gateways in Singapore

Chances are, if you’re reading this article, you’re establishing your very own e-commerce site. You might have a product that appeals and attracts, but if your payment gateway is a barrier to purchase, it can potentially harm your business and reduce conversion rates. 

Did you know that half of online shoppers could cancel their purchases if their preferred payment method is not available?

Topics: eCommerce Web Development