5 Digital Bites b/f Breakfast: Traditional Media is Declining, & More

“I can’t remember when the last time I read or touched a newspaper was” a colleague confessed some time ago “Anyway, why read newspapers when you can get most of the news free online?”

Sentiments like these are pretty common, especially among the digitally-savvy millennials. To make things even more challenging for traditional media like newspapers, their market share of ads – a key part of their business models – are diminishing. Read on to find out what’s holding many traditional media businesses from adapting, in this edition of 5 Digital Bites before Breakfast.

In other digital news: Apple enters the search ads business; The ethics of “designed inconveniences”; All about email call-to-action buttons; A Potential Acquisition of Twitter by Google.

Topics: Email Marketing Web Design Digital Marketing Google 5 Digital Bites

5 Digital Bites b/f Breakfast: Poor Digital Experiences, Are Hashtags Useless, & More

What makes a great digital experience?

Simple: it’s all about how engaged your customers feel when they interact with your brand on digital platforms. So, something as basic as the time it takes for your website to load can greatly affect a customer’s perception of a brand. 

Unfortunately, in Singapore, the majority of consumers are unsatisfied with the digital experiences they have with brands. Read on to find out why brands should pay attention to providing customers with consistent and delightful digital experiences!

In other digital news: Are Twitter’s hashtags becoming useless; WeChat and the future of social media; Longer tweets are now possible; and unlocking the lucrative Southeast Asian digital market.

Topics: Social Media Digital Marketing Demand Generation 5 Digital Bites Singapore

3 HubSpot Campaign Examples in Singapore

One indispensable tool for running successful inbound marketing campaigns is marketing automation.

Marketing automation helps your inbound marketing in many ways, such as nurturing inbound leads and quantifying the results of your marketing efforts. In fact, we're big fans of using marketing automation for our inbound marketing campaigns here at Construct Digital. We've written several posts about the benefits of using marketing automation.

Here, we draw upon the work our agency has done for clients to showcase three inbound marketing campaign examples that we ran using HubSpot. HubSpot is a popular marketing automation platform that is commonly used for inbound marketing. It provides the tools for social media marketing, content management, web analytics, landing pages, and search engine optimisation.

Topics: Email Marketing Digital Marketing Marketing Automation Content Marketing B2B Marketing Singapore

APAC's Top Hubspot Agencies

With the advent of inbounding marketing in the past decade, more companies are beginning to embrace the importance of delivering high-value, useful content for their consumers. At the forefront of this revolution is HubSpot, helming the charge for brands to re-think and re-strategize how they acquire and engage with their customers.

What had initially begun as a marketing methodology in the U.S. has since spread to all corners of the globe. With the term “inbound marketing” and “HubSpot” becoming more synonymous in the marketing community, HubSpot has become the go-to software for inbound marketing and marketing automation.

It is no wonder that inbound marketing has received much traction in the past 5 years. Brands that have successfully executed inbound campaigns have reported 54% increase in leads generated via inbound marketing. With studies showing that inbound leads costing 62% lesser than outbound leads, brands are flocking to the inbound marketing camp.

Is your company thinking of exploring inbound marketing but you don’t know where to start? Here are 3 of the top HubSpot Marketing Agencies located in the APAC region.

Topics: Digital Marketing Marketing Automation Singapore Construct Digital

5 Digital Bites B/F Breakfast: Google Duo, Blog Post Length, Automation and Job Loss & More

See the caller even before the call starts? Explore features of Google’s latest video-app called Duo in this week’s 5 Digital Bites

In this post, we also explore the right size of a blog post and what automation and job loss mean for us in the future. 

More from digital land: Beware! things you should not say to a programmer; My interface or yours?

Topics: Web Design Google 5 Digital Bites

5 Digital Bites B/F Breakfast: Pokémon Go Fever, Instagram Stories, & More


Let the craziness begin! Pokémon Go finally launched in Singapore about a week ago and Singaporeans are addicted.

In this week’s 5 Digital Bites, we explore whether Pokémon Go can bring sunshine to the Singapore retail scene. We also check out why Instagram wants those goofy photos that you might not post on your normal Instagram feed. 

More from digital land: How designers and writers can get along; TV advertising still matters; Signs that a brief is not for the pitching agency.  

Topics: Digital Marketing Content Marketing 5 Digital Bites Pokemon Go

What’s the Olympics without memes, Snapchat filters and Singapore's First Gold Medal?!

Actually, the first gold medal belongs to paralympian Yip Pin Xiu. But our most recent gold medalist is Joseph Schooling. He won the gold medal for the 100m Butterfly with a record breaking time of 50:39 sec!

No mean feat and, if we’re honest, it deserves a sanctified place in our sports hall of fame. But this Olympics has also been a season of firsts, from new memes to one-time-only geo filters, and lots of opportunistic marketing.

In this post, we take a look at a meme, snapchat filters, and Schooling fever.

Topics: Social Media Singapore

4 "Stand-Up for Singapore" National Day Videos: A Retrospective

It’s almost National Day once again.

We thought it might be a good idea to pick the videos about being Singaporean that made us laugh and think a little. After all, we’re a nation of chicken rice eaters, Singlish speakers, and together we march into the sunset.

“Ho Say Lah*!”

 * It means “good” for the Singlish illiterate.

Topics: Singapore

5 Digital Bites B/F Breakfast: Digital Detox Trend, US Presidential Candidates Battle Online & More

As much as we like to talk about all things digital at Construct Digital, we admit that it’s not a bad idea to go offline once in awhile. Turn off your digital devices and reconnect with people and nature.

But how can digital detox benefit consumers as well as marketers? Read on in this week’s 5 Digital Bites.

More from digital land: US presidential candidates battle online; Earn money from your Tumblr; Three lessons for marketers for success at the Olympics; Don’t prototype just for the sake of prototyping.   

Topics: 5 Digital Bites

5 Digital Bites b/f Breakfast: Pokémon’s Digital Rebirth, The Secret of Taste & More

The creators of Pokémon GO spent very little money on advertising and marketing before launching it on 8 Jul. But it has mesmerised the world. Just how did they do it? In this week’s 5 Digital Bites, we explore the wildly successful digital rebirth of Pokémon.

More from digital land: Why we like what we like; Why centered logos hurt user experience; Rise of emoji marketing; What consumers’ think about VR technology; 

Topics: Web Design Digital Marketing 5 Digital Bites Pokemon Go