Introducing The New Construct Digital: New, Bold, Now.

- 17 September 2018 at 12:18 | 0 comments

On this month exactly 8 years ago, Construct Digital first opened its doors, hired its first staff, and spoke of one dream - to be the agency for agencies, doing good work through their vision. Today, after growing to 3 regional offices, with staff across 4 countries, we’ve become so much more than our dreams, and proudly stand today as one of the leading independent B2B agencies in Singapore, servicing our own esteemed clientele.  To reflect how far we’ve come, we undertook an ambitious initiative, which will be rolling out in phases over the next week - a brand revamp.Read More
Topics: Construct Digital news

Introducing The New Construct Digital: New, Bold, Now.

- 17 September 2018 at 12:18 | 0 comments

On this month exactly 8 years ago, Construct Digital first opened its doors, hired its first staff, and spoke of one dream - to be the agency for agencies, doing good work through their vision. Today, after growing to 3 regional offices, with staff across 4 countries, we’ve become so much more than our dreams, and proudly stand today as one of the leading independent B2B agencies in Singapore, servicing our own esteemed clientele.  To reflect how far we’ve come, we undertook an ambitious initiative, which will be rolling out in phases over the next week - a brand revamp.Read More 
Topics: Construct Digital news

How to Market to the Mobile-Only Generation

- 14 September 2018 at 13:00 | 0 comments

Smartphones have changed the way we consume media. Younger millennials and Gen Z (categorised as 13 to 30 years old) are more likely to be doing this more extensively. More often than not, they'll consume information exclusively through mobile—and nothing else. Read More 
Topics: Digital Marketing Mobile Mobile Marketing

The Mobile-First Generation: How You Can Leverage On This Trend

- 04 September 2018 at 4:12 | 0 comments

We continue the discussion on what going "mobile-first" really means in terms of design and its repercussions on an always-mobile audience. Below, we explore the effects of the mobile-first trend on your marketing strategy, and what its implications are on the future of digital. Read part 1 here.Read More 
Topics: Responsive Design Web Design Web Development

The Mobile-First Generation: What Does It Mean

- 29 August 2018 at 2:52 | 1 comments

If you grew up alongside the rise of the Internet, you’d probably envision the desktop experience. A big screen, mouse and keyboard interface, and a scroll wheel characterize the way desktop users access and interact with the Internet, and so desktop-first design was adopted in response. Desktop-first design has static design elements that do not scale or rearrange themselves based on the size of the window or the device, and may feature sidebars that showcase all relevant information at a glance, drop-down menus, and similar space-heavy, information-heavy pieces of the design puzzle.Read More 
Topics: Responsive Design Web Design Web Development

We Took a Stab at Designing the Recently Signed National ID Card System in the Philippines.

- 14 August 2018 at 5:21 | 0 comments

As an agency that espouses good digital content, we take design very seriously. Far from being just an ornament or an icing on your brand, good design is in fact your identity, being communicated visually. whether you're an individual, brand or even a government body. So, when we saw the newly enacted Philippine National Identification System mockups, we couldn't help chiming in.Read More 
Topics: Design Opinion

Mobile Push Notifications: Annoying or Necessary for Your Mobile App?

- 14 August 2018 at 1:35 | 0 comments

Picture a scenario that nearly every smartphone user has encountered. A user has recently downloaded your smartphone app or subscribed to your progressive web app. Soon, they receive daily waves of notifications from your app for your services, whether it’s two each day—or ten.Read More 
Topics: Digital Marketing Construct Digital Web Development

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That

- 27 July 2018 at 3:23 | 0 comments

Have you ever found yourself in a conversation you didn’t want to be in? That’s exactly how it feels to be bombarded with unsolicited ads. Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

B2B Facebook Advertising: The Why's and How's

- 24 July 2018 at 0:19 | 0 comments

Before you start running ads on Facebook, you should always ask yourself this question: "What is your goal?"Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Social Media Addiction in Singapore: Is This Really a Problem?

- 19 July 2018 at 9:47 | 1 comments

Social media has become an increasingly popular leisure activity over the last decade. Singapore has 4.4 million active social media users, representing 77% of the total population. This places Singapore in top 3 countries for media penetration, which also include the United Arab Emirates (99%) and South Korea (77%).Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Content Marketing Examples: How and Why Great Content Works

- 17 July 2018 at 8:56 | 2 comments

“I’m a content marketer.” Raise your hand if you’ve ever uttered those words to a clueless audience about, oh, say, 100% of the time. Despite it being a buzzword for the past decade or so, not a lot of people know what content marketing is about.Read More 
Topics: Digital Marketing Content Marketing Singapore Construct Digital Digital Blitz