Pretty Please? Email Marketing Begins with Your Permission

In our digital world, no space can be more personal than our email inbox. Here, you can determine who gets in or is booted out. Majority of your information sits here (Letter of Offer? Check. Tenancy agreement from your landlady? Check.). Unless you’ve assigned Facebook Messenger to be the keeper of your documents, your email inbox pretty much holds everything.

That's why email marketing has become such a coveted tool for marketers. These statistics prove it:

  • McKinsey reports that "email is 40 times more effective at acquiring new customers than Facebook or Twitter."
  • ExactTarget shows that for every $1 spent on email marketing, $44 of revenue is generated.

But is it enough to just dive right in? To harness the power of email marketing, you have to remember one important word: Permission.

Topics: Email Marketing Marketing Automation Permission Marketing

Measure Twice, Cut Once: Test to Win at Email Marketing

Did you know that the world is inundated with emails?

In a day, there are 215.3B emails sent; the average office worker gets 121 emails, of which 49.7% are spam.

Despite the email deluge, did you know that 91% of the respondents surveyed say they’d like to receive promotional emails from companies they do business with? And 72% prefer companies to communicate with them via email?

That means email is the preferred method. However, it’s an incredibly noisy environment. Think: a Speed Metal concert filled with screaming babies.

So how would your B2B marketing email cut through the clutter and stay out of the spam zone? There’s a lot of internet advice on how to create the best darn email (we might have similar Email Marketing advice too!).

But a lot of these websites miss one important thing to teach you: you must test your emails and test them well.

Topics: Email Marketing B2B Marketing

How to Save B2B Email Marketing from The Great Sales-Marketing Divide

My inbox is constantly flooded with emails. I guess it’s the same for most of you.

Many are long-winded, self-promoting, call-me-now emails from salespeople who somehow got hold of my email address. They trumpet their wares without a care for my concerns; topped with a self-serving call-me-now plea that asks me to call the salesperson.

The cheek of it. I guess it’s the same for most of you, too.

Why do salespeople send such—yawn—emails?

Email marketing has well-documented strategies and best practices. Salespeople have insights into their prospects’ cares and desires, yet these things are left out of their—yawn—emails.

And it’s all because of a divide.

Topics: Email Marketing B2B Marketing Sales

Beginner's Guide to B2B Inbound Marketing in Singapore

Most B2B companies approach marketing and sales the traditional way. Hire salespeople, get them to make calls and visits, and close. This method mostly works in two scenarios: when you have a lot of money and/or when you don't mind buying lists for cold calling. But then again, conversion rates are not optimum and then everyone gets frustrated.

For those who still subscribe to this old school and aggressive approach, hear us out. Inbound marketing strategy can save the day. In this blog post, I will talk about why inbound strategy is effective and how it brings you leads.

Topics: Content Marketing B2B Marketing Inbound Marketing

8 Popular eCommerce Sites in Singapore

More consumers are now bringing their shopping experience closer to the digital front. With many turning to their mobile phones as their preferred purchasing tool, brick-and-mortar businesses are definitely in for a big shakeout. Behold, eCommerce is taking the retail experience to a whole new level.   

See this for instance: In 2016 alone, eCommerce sales worldwide hit $1.9 trillion, and the number is foreseen to almost double to $4 trillion by 2020. In Singapore, eCommerce revenues are expected to exceed S$7 billion in 2025Not surprising therefore that many eCommerce startups thrive in the local market. And guess what? So can yours. 

In this blog post, we’re rounding up some of the most popular eCommerce websites in Singapore. Let these top picks inspire you and get your online store going. 

Topics: Digital Marketing B2C Marketing Singapore eCommerce

The One Question That Matters Most to Your Target Audience


As marketers, we know the importance of understanding our audiences. We need to find out as much as we can about them and develop detailed buyer personas

However, there is only one question that matters the most to your audience: “Why should I care?” Nail this down, make the answer consistent throughout your marketing collateral, and you will be able to grab your audience’s interest.

Topics: Digital Marketing Content Marketing Buyer Personas

9 Must-Know eCommerce Metrics


"You don't know where you're going until you know where you have been."

This adage also applies to eCommerce success. When things get busy, it's easy to lose sight of the details that matter. How much does your eCommerce site make? Are people coming back to your online store? How long does it take for a customer to make a purchase?

Every result should be measured within a specified timeframe to determine whether your business is moving forward or not. The following performance metrics will help you answer these questions and improve the trajectory of your business. 

Topics: Digital Marketing Content Marketing Marketing Budget eCommerce

Essential eCommerce Marketing Checklist: Part 2

We've shared with you the basics of building and running an ecommerce website. Now we're giving you the lowdown on how to market it, too.

The first part of our eCommerce marketing guide listed down 24 tips that you could immediately use to boost your website’s performance, but we’re just getting started. We're dishing out more.

Dive into these eCommerce marketing strategies that will drive traffic to your online store, get you the sales you want, and entice customers to keep coming back.

Topics: Digital Marketing B2C Marketing Singapore eCommerce

Construct Digital 2017 Offsite in Bintan: A Sort of Report

The island of Bintan opened itself to us like an oasis that we'd been waiting for. The choppy ferry ride from Tanah Merah to Bandar Bentan Telani Ferry Terminal had rattled us, and while the Construct Digital Singapore and Vietnam teams had taken the catamarans separately, we shared the same sentiment: We just want to be on land. 

But like how it usually is on trips, the sight of our destination was enough to blot out the memory of a somewhat jagged journey. The sea sitting pretty under the sun, trees after trees lining the pathways, sand skirting the shore—what a welcome and delicious view. Our workspaces in Singapore and Ho Chi Minh City seemed worlds away.

We arrived in Bintan on a Friday, 17 February. The weather in the island was perfect, holding the promise of a good time.

We were all ready for the 2017 Construct Digital offsite.

Topics: Construct Digital Offsite Company Retreat Agency Life

Keyword Research Tools That We Swear By

No search engine optimisation (SEO) strategy is complete without keyword research.

The challenge is deciding which keyword research tools to use. Google "best keyword research tools" and you’ll get about seven million results. Neil PatelBrian Dean, and about 60 other marketing thought leaders also have their own recommendations.

So, how do you decide which ones to use?

Topics: SEO Digital Marketing Google Local SEO Keyword Research