Q&A: How Often Should I Send My Lead Nurturing Emails?

- 14 August 2017 at 6:56 | 0 comments

There’s an answer, but you’re not going to like it. Ready? The answer to "How often should I send my lead nurturing emails?" is…Read More
Topics: Email Marketing Inbound Marketing

Q&A: How Often Should I Send My Lead Nurturing Emails?

- 14 August 2017 at 6:56 | 0 comments

There’s an answer, but you’re not going to like it. Ready? The answer to "How often should I send my lead nurturing emails?" is…Read More 
Topics: Email Marketing Inbound Marketing

Beginner's Guide to B2B Inbound Marketing in Singapore

- 22 May 2017 at 5:52 | 3 comments

Most B2B companies approach marketing and sales the traditional way. Hire salespeople, get them to make calls and visits, and close. This method mostly works in two scenarios: when you have a lot of money and/or when you don't mind buying lists for cold calling. But then again, conversion rates are not optimum and then everyone gets frustrated. For those who still subscribe to this old school and aggressive approach, hear us out. Inbound marketing strategy can save the day. In this blog post, I will talk about why inbound strategy is effective and how it brings you leads.Read More 
Topics: Content Marketing B2B Marketing Inbound Marketing

New to SEO? Make The Art of SEO Your Bible

- 06 February 2017 at 7:56 | 0 comments

Search is one of those fields that nobody can claim to truly understand. For one thing, very few people know what Google is up to or can explain how its highly complicated algorithms work. For another, there are too many developments on various fronts to keep up with. Google changes its search algorithms between 500 and 600 times each year, and experiments with over 10,000 changes in that same time. It’s understandable to feel overwhelmed by the sheer vastness and dynamism of the search! For marketers who want to improve their search engine optimisation (SEO) strategy, but are new to SEO and don’t know where to begin, we have a valuable resource to recommend.Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Inbound Marketing

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

- 09 January 2017 at 4:00 | 0 comments

2017 is finally upon us! As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters. We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world.  Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.Read More 
Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

A Year of Wins and Wows: Construct Digital Looks Back at 2016 Achievements

- 13 December 2016 at 2:38 | 0 comments

>We've been busy this 2016! Between scoring new accounts and strengthening relationships with our clients, between building our inbound marketing powerhouse and mastering the tricks of the digital trade, we've also managed to accomplish the following: establish presence overseas, move offices, and double our Singapore team.Read More 
Topics: Digital Marketing Singapore Inbound Marketing

Is the Content You Create a Waste of Time and Money?

- 01 December 2016 at 8:35 | 1 comments

Yes, we know that “content is king”. We know that content marketing is important for thought leadership, creating brand awareness, search engine optimisation, etc. No wonder so many businesses are jumping on board the content marketing bandwagon.  But is the content you create truly effective? Unfortunately, many marketers in APAC are clueless when it comes to content marketing. About three quarters of APAC marketers surveyed by HubSpot and SurveyMonkey admitted that their content marketing knowledge is limited, inconsistent, or basic. Strangely, despite their lack of knowledge, many of these marketers say that their companies are creating more content!  If you’re one of those marketers tasked with churning content, it’s a good idea to take stock of the content you’ve been creating or plan to create. After all, if you spend so much time and resources creating content, it better get the audience engagement you want. Read More 
Topics: Content Marketing B2B Marketing B2C Marketing Inbound Marketing

SEO SEM SMM: The Holy Trinity of Digital Marketing

- 31 October 2016 at 14:50 | 6 comments

I'll start this post off with a question. Which of the following do you think is the MOST IMPORTANT digital marketing tactic for a small business in Singapore?Read More 
Topics: Social Media SEO Digital Marketing Demand Generation Inbound Marketing

3 HubSpot Campaign Examples in Singapore

- 03 October 2016 at 2:30 | 0 comments

One indispensable tool for running successful inbound marketing campaigns is marketing automation. Marketing automation helps your inbound marketing in many ways, such as nurturing inbound leads and quantifying the results of your marketing efforts. In fact, we're big fans of using marketing automation for our inbound marketing campaigns here at Construct Digital. We've written several posts about the benefits of using marketing automation. Here, we draw upon the work our agency has done for clients to showcase three inbound marketing campaign examples that we ran using HubSpot. HubSpot is a popular marketing automation platform that is commonly used for inbound marketing. It provides the tools for social media marketing, content management, web analytics, landing pages, and search engine optimisation.Read More 
Topics: Email Marketing Digital Marketing Marketing Automation Content Marketing B2B Marketing Singapore Inbound Marketing

APAC's Top Hubspot Agencies

- 28 September 2016 at 7:33 | 0 comments

With the advent of inbound marketing in the past years, more companies are beginning to embrace the importance of delivering high-value, useful content for their consumers. At the forefront of this revolution is HubSpot, helming the charge for brands to re-think and re-strategize how they acquire and engage with their customers through digital marketing. What had initially begun as a marketing methodology in the U.S. has since spread to all corners of the globe. With the term “inbound marketing” and “HubSpot” becoming more synonymous in the marketing community, HubSpot has become the go-to software for inbound marketing and marketing automation. It is no wonder that inbound marketing has received much traction in the past 5 years. Brands that have successfully executed inbound campaigns have reported 54% increase in leads generated via inbound marketing. With studies showing that inbound leads costing 62% lesser than outbound leads, brands are flocking to the inbound marketing camp. Is your company thinking of exploring inbound marketing but you don’t know where to start? Here are 3 of the top HubSpot Marketing Agencies located in the APAC region.Read More 
Topics: Digital Marketing Marketing Automation Singapore Construct Digital Inbound Marketing

Digital Marketing Made Simple

- 20 July 2016 at 16:00 | 2 comments

It’s not easy being a digital marketer. Pulling off effective digital marketing campaigns requires the right mix of marketing channels, storytelling tactics, captivating visuals, and data analysis. Unfortunately, the slowing global economy means that many digital marketers have to execute campaigns and deliver results on a limited budget. If you’re overwhelmed by the demands of digital marketing in Singapore, then this post is for you. Digital marketing need not be complicated or expensive. We go back to digital marketing basics and revisit the best practices for an affordable but effective digital marketing campaign. Read this post to know why spending on digital marketing is important.Read More 
Topics: Digital Marketing Content Marketing B2B Marketing Marketing Budget B2C Marketing Inbound Marketing