Charanjit Singh

Charanjit Singh

Startup Guy ( ), Madcap Adventurer, and Digital Specialist to the world's advertising agencies.

Blockchain Platforms for Marketing (That You Can Use Right Now)

- 07 May 2018 at 7:16 | 0 comments

Blockchain is a buzzword that hasn't fizzled out since it exploded in 2017. Everything today has a blockchain system of some sort being implemented as a solution.Read More 
Topics: Digital Marketing Content Marketing Video Marketing Blockchain

How to Buy Bitcoin in Singapore

- 11 December 2017 at 5:08 | 24 comments

There's been a whole lot of buzz around bitcoin lately. Bitcoin seems to have become a constant talking point at just about every dinner party I've been at this past month. And the moment I mention that I have invested in bitcoin and some other crypto currencies, I am inundated with questions on how to go about easily getting your hands on some bitcoins.Read More 
Topics: Singapore Payment Gateways Singapore Blockchain

Here's What It Takes to be a Digital Marketer in 2018

- 08 December 2017 at 12:11 | 0 comments

As the agency has grown, we've had to hire fairly aggressively to keep up with demand from our clients. In the arena of B2B digital marketing, there is a core skillset that is needed to be successful in this ever expanding field of Digital Marketing.Read More 
Topics: Construct Digital Agency Life

How Is ABM Different From Inbound Marketing?

- 28 November 2017 at 8:48 | 0 comments

Quick answer: They’re exact opposites. If your marketing strategy mainly consists of casting a wide net, hoping that one out of a hundred fish (aka leads) you catch will be exactly the fish you want to do business with, then maybe it’s time to rethink the way you do things.  While inbound marketing has worked for the longest time, more and more B2B firms are considering account-based marketing (ABM). ABM takes an approach that is more personalised, dedicated, and account-specific, rather than generic and dependent on mass-appeal. To further discover how ABM can help your marketing efforts, it's necessary to understand the difference between inbound and account-based marketing.Read More 
Topics: ABM Account-Based Marketing

How to Map Accounts for Account-Based Marketing

- 14 November 2017 at 1:51 | 0 comments

Over 70 percent of B2B companies employ staff involved in account-based marketing (ABM) programmes, and for good reason. Studies show that a whopping 87 to 97 percent of B2B companies that have adopted this strategy report higher ROIs from ABM compared to other marketing strategies. So what really is account-based marketing? Read More 
Topics: ABM Account-Based Marketing

Q&A: How Often Should I Send My Lead Nurturing Emails?

- 14 August 2017 at 6:56 | 0 comments

There’s an answer, but you’re not going to like it. Ready? The answer to "How often should I send my lead nurturing emails?" is…Read More 
Topics: Email Marketing Inbound Marketing

The One Question That Matters Most to Your Target Audience

- 13 April 2017 at 3:03 | 0 comments

As marketers, we know the importance of understanding our audiences. We need to find out as much as we can about them and develop detailed buyer personas.  However, there is only one question that matters the most to your audience: “Why should I care?” Nail this down, make the answer consistent throughout your marketing collateral, and you will be able to grab your audience’s interest.Read More 
Topics: Digital Marketing Content Marketing Buyer Personas

9 Must-Know eCommerce Metrics

- 07 April 2017 at 1:59 | 0 comments

"You don't know where you're going until you know where you have been." This adage also applies to eCommerce success. When things get busy, it's easy to lose sight of the details that matter. How much does your eCommerce site make? Are people coming back to your online store? How long does it take for a customer to make a purchase? Every result should be measured within a specified timeframe to determine whether your business is moving forward or not. The following performance metrics will help you answer these questions and improve the trajectory of your business. Read More 
Topics: Digital Marketing Content Marketing Marketing Budget eCommerce

Keyword Research Tools That We Swear By

- 02 March 2017 at 11:11 | 0 comments

No search engine optimisation (SEO) strategy is complete without keyword research. The challenge is deciding which keyword research tools to use. Google "best keyword research tools" and you’ll get about seven million results. Neil Patel, Brian Dean, and about 60 other marketing thought leaders also have their own recommendations. So, how do you decide which ones to use?Read More 
Topics: SEO Digital Marketing Google Local SEO Keyword Research

2 Things to Remember When Formulating Your 2017 SEO Strategy

- 16 February 2017 at 11:27 | 1 comments

Search Engine Land columnist Stephen Spencer once described SEO as a "shape-shifter." He meant that the practice of SEO evolves so often, best practices get outdated quickly. A new year has begun and you can expect that by its end, there would be a lot of new (and perhaps unexpected) SEO-related developments. We can’t predict what these developments will be, but with an understanding of where SEO might be headed this year, there are some things you should and shouldn’t do. In this post, we take a macro view of the SEO landscape and pick out two key points to remember in 2017. Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Local SEO