Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More 
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

Top 3 B2B Content Marketing Challenges and How to Solve Them 

- 15 March 2018 at 8:27 | 0 comments

You’re a B2B content writer. It’s 2018 (did 2017 fly by just like that?). Here you are, thinking... what now? You wonder: Am I producing the right content for my audience? Is it engaging them enough? What can I do differently this time to make sure that whatever I write helps convert our prospects into leads?Read More 
Topics: Digital Marketing Content Marketing ROI in Marketing B2B Marketing

Content Marketing for Sales

- 07 March 2016 at 10:34 | 0 comments

In the world of B2B marketing, there’s an oft-cited statistic: 67% of the buyer’s journey is done digitally, before the buyer speaks with a sales person[1]. It’s a fallacy for B2B marketers to believe that they should therefore focus their content marketing and distribution efforts on just that 67% before their sales colleagues take over. Regardless of where the buyer is at in their buyer’s journey, they need information to address their needs and challenges. The decision stage is in fact a great opportunity for marketing and sales to collaborate on providing potential customers with content to make that important final decision. Ultimately, better sales and marketing alignment will lead to improved customer acquisitions and ROI for both.Read More 
Topics: Content Marketing ROI in Marketing B2B Marketing

5 Digital Bites Before Breakfast: On Facebook’s New Reactions, Search Intent + Social Media, Google’s New SERP Layout, Social Marketing in Q4 2015, and Getting Better Email Response Rates

- 01 March 2016 at 1:46 | 0 comments

Finally, we can do more than just “Like” a Facebook post!  Facebook now has six new reaction emojis (including a revamped “like” icon) to express your feels to a post. So far user reactions have ranged from suggestions for more useful reactions (NSFW!) to speculations of hidden agendas. It'll be a while before marketers can glean useful customer insights from these new reactions (do more “loves” than “likes” mean deeper customer satisfaction?). Meanwhile, marketers are using consumers’ search intent by applying it to social marketing campaigns. Speaking of search, would Google’s new SERP layout change search marketing strategies? Getting positive Social Media ROI is on the lips and minds of more than half of APAC marketers recently surveyed by Forrester. Finally, get more responses to your emails -- courtesy of Boomerang.Read More 
Topics: Social Media Email Marketing SEO Digital Marketing ROI in Marketing 5 Digital Bites

ROI in Marketing: How to Increase your ROI Attribution Metrics with Lead Nurturing

- 26 January 2016 at 5:44 | 0 comments

Marketing, traditionally considered a cost center, is finally gaining more recognition as a revenue driver. Three quarters of CMOs reported that marketing will be a revenue driver in the following three to five years1. However, with more responsibility, CMOs find themselves under the gun to show bosses the money. In fact, 93% of CMOs indicated that they feel greater pressure to demonstrate measurable ROI2. All well and good, but then it doesn’t answer the question: How do I improve my ROI? We hear you. That’s why we’re listing (hopefully) a few ways and tricks to improve your Marketing Attribution ROI Metrics.Read More 
Topics: ROI in Marketing

ROI in Marketing: Lifetime Value (LTV) & Customer Acquisition Cost (CAC)

- 19 January 2016 at 7:21 | 0 comments

Did you know that these two ROI metrics: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) are quite popular on Google? A Google search for “Customer Acquisition Cost” turned up about 11 million results, while “Customer Lifetime Value” got about 5 million results. Now that’s a lot of results! Based on that we want to introduce a related metric called the Ratio of Customer Lifetime Value to Customer Acquisition Cost (LTV: CAC). While this ROI metric may not be as widely-known as the other two (Google search yielded just 300,000 results), we think that it is just as valuable in demonstrating Marketing ROI.Read More 
Topics: ROI in Marketing

ROI in Marketing: Make Your Leads Stick with Lead Nurturing

- 12 January 2016 at 7:34 | 0 comments

We’re six posts into the ROI in Marketing series! By now, we hope that we have shown the importance of measuring your marketing campaign ROI. After all, with knowledge of metrics that matter, it is really not as daunting as you may think. For this post, let’s get into the tactics of: “How do I execute my marketing campaigns to gain lots of ROI mileage?Read More 
Topics: ROI in Marketing

ROI in Digital Marketing: Are You Getting Credit for Customers Coming from Your Marketing Campaigns?

- 07 January 2016 at 5:30 | 0 comments

Marketers in these digital days can’t be layabouts anymore. They are increasingly tasked to bring in revenue for the business. In fact, it’s almost like being a hybrid sales-marketing guy. 75% of CMOs agree that marketing will be a revenue driver in the next 3 to 5 years. More than 50% of the same respondents believe that marketing instead of sales (20%) will own the customer buying experience. (Src: The Economist) Sounds intimidating, but that’s a good thing for us as Digital Marketers. It’s an opportunity to change our boss’ perception that Marketing is a cost center when in fact the field contributes to real business results. This also raises another issue: “How can I attribute customers to my lead-gathering or –nurturing campaigns?”Read More 
Topics: ROI in Marketing

ROI in Marketing: Increase Your Digital Marketing ROI With Marketing Automation

- 03 January 2016 at 3:00 | 0 comments

You’ve developed great blog and whitepaper content. You’ve search engine optimised all of your work, and harnessed social media to spread the word. Your Digital Marketing is doing such a good job that hordes of prospects are beating a path to download your whitepaper.  Woohooo! Time to break out the champagne!!! Wait! Hold your celebratory horses. The work isn’t done yet.  This is when your stakeholders (i.e. your boss) want to see a clear ROI on your marketing efforts. Now that you’ve acquired all these leads, they will want to know how the leads can become customers to drive revenue. Therein lies the almost-million-dollar question: how do you follow up with this deluge of leads and nurture them for positive Marketing ROI?Read More 
Topics: Marketing Automation ROI in Marketing

ROI in Digital Marketing: A Report Template to Track, Calculate and Chart Your Campaign Performance

- 30 December 2015 at 1:30 | 4 comments

Most digital marketing campaign reports are quite off the mark. They focus too much on short-term vanity metrics, such as Likes, Fans, and visits. And not on the overall effect on the business – such as leads or the cost of getting a customer – which helps to answer the oft-asked question: “What’s the ROI on what you’ve done?” So why do we report on vanity metrics instead of results? We polled colleagues at our digital agency and clients and got back some of the most common reasons:Read More 
Topics: Digital Marketing ROI in Marketing