5 Digital Bites B/F Breakfast: Pokémon Go Fever, Instagram Stories, & More

- 16 August 2016 at 2:00 | 0 comments

Let the craziness begin! Pokémon Go finally launched in Singapore about a week ago and Singaporeans are addicted. In this week’s 5 Digital Bites, we explore whether Pokémon Go can bring sunshine to the Singapore retail scene. We also check out why Instagram wants those goofy photos that you might not post on your normal Instagram feed.  More from digital land: How designers and writers can get along; TV advertising still matters; Signs that a brief is not for the pitching agency.  Read More
Topics: Digital Marketing Content Marketing 5 Digital Bites Pokemon Go

5 Digital Bites B/F Breakfast: Pokémon Go Fever, Instagram Stories, & More

- 16 August 2016 at 2:00 | 0 comments

Let the craziness begin! Pokémon Go finally launched in Singapore about a week ago and Singaporeans are addicted. In this week’s 5 Digital Bites, we explore whether Pokémon Go can bring sunshine to the Singapore retail scene. We also check out why Instagram wants those goofy photos that you might not post on your normal Instagram feed.  More from digital land: How designers and writers can get along; TV advertising still matters; Signs that a brief is not for the pitching agency.  Read More 
Topics: Digital Marketing Content Marketing 5 Digital Bites Pokemon Go

5 Digital Bites b/f Breakfast: Pokémon’s Digital Rebirth, The Secret of Taste & More

- 26 July 2016 at 1:00 | 0 comments

The creators of Pokémon GO spent very little money on advertising and marketing before launching it on 8 Jul. But it has mesmerised the world. Just how did they do it? In this week’s 5 Digital Bites, we explore the wildly successful digital rebirth of Pokémon. More from digital land: Why we like what we like; Why centered logos hurt user experience; Rise of emoji marketing; What consumers’ think about VR technology; Read More 
Topics: Web Design Digital Marketing 5 Digital Bites Pokemon Go

Online to Offline: 3 Case Studies from Around the World

- 25 July 2016 at 3:30 | 0 comments

Did you know that eCommerce only accounted for 7% of total retail sales in the USA (src: YCharts)? It’s a remarkably small share of the retail pie. That means most people buy offline at a nearby store. Not at websites. And increasingly, retailers use digital tactics to drive in-store footfall in the hopes of ringing up customers at the til. But who does it well? We looked around and found a few.Read More 
Topics: Digital Marketing B2C Marketing Pokemon Go Augmented Reality

A History of Augumented Reality: When Digital & Physical Worlds Converge

- 22 July 2016 at 2:00 | 0 comments

As we all know, Pokémon Go has taken over the world. Because of this, Augmented Reality (AR) is now in the spotlight as a medium for the future of branded entertainment. But is it really a recent phenomenon or does have roots that extend far into the past? Check out our timeline for the answer. It’s quite surprising.Read More 
Topics: Pokemon Go Augmented Reality

Pokémon Go: The Big List of Weirdness & Coolness

- 19 July 2016 at 8:04 | 0 comments

“Gotta Catch 'em All!” Unless you’ve been hiding under a rock, Pokémon Go is driving the world insane. The location-based Augmented Reality game is currently the #1 free app on iOS and Google Play marketplaces. And it has generated a daily revenue of US1.6 Million (in USA and iOS alone) and surpassed Twitter in daily active users – in just two weeks! In anticipation of its release in Asia (we hope soon!), we’ve trawled the web to find out how Pokémon Go has shaken up the world. It’s certainly been…interesting.Read More 
Topics: Pokemon Go Augmented Reality