Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More 
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

Pretty Please? Email Marketing Begins with Your Permission

- 19 July 2017 at 7:14 | 4 comments

In our digital world, no space can be more personal than our email inbox. Here, you can determine who gets in or is booted out. Majority of your information sits here (Letter of Offer? Check. Tenancy agreement from your landlady? Check.). Unless you’ve assigned Facebook Messenger to be the keeper of your documents, your email inbox pretty much holds everything. That's why email marketing has become such a coveted tool for marketers. These statistics prove it: McKinsey reports that "email is 40 times more effective at acquiring new customers than Facebook or Twitter." ExactTarget shows that for every $1 spent on email marketing, $44 of revenue is generated. But is it enough to just dive right in? To harness the power of email marketing, you have to remember one important word: Permission.Read More 
Topics: Email Marketing Marketing Automation Permission Marketing

3 HubSpot Campaign Examples in Singapore

- 03 October 2016 at 2:30 | 0 comments

One indispensable tool for running successful inbound marketing campaigns is marketing automation. Marketing automation helps your inbound marketing in many ways, such as nurturing inbound leads and quantifying the results of your marketing efforts. In fact, we're big fans of using marketing automation for our inbound marketing campaigns here at Construct Digital. We've written several posts about the benefits of using marketing automation. Here, we draw upon the work our agency has done for clients to showcase three inbound marketing campaign examples that we ran using HubSpot. HubSpot is a popular marketing automation platform that is commonly used for inbound marketing. It provides the tools for social media marketing, content management, web analytics, landing pages, and search engine optimisation.Read More 
Topics: Email Marketing Digital Marketing Marketing Automation Content Marketing B2B Marketing Singapore Inbound Marketing

APAC's Top Hubspot Agencies

- 28 September 2016 at 7:33 | 0 comments

With the advent of inbound marketing in the past years, more companies are beginning to embrace the importance of delivering high-value, useful content for their consumers. At the forefront of this revolution is HubSpot, helming the charge for brands to re-think and re-strategize how they acquire and engage with their customers through digital marketing. What had initially begun as a marketing methodology in the U.S. has since spread to all corners of the globe. With the term “inbound marketing” and “HubSpot” becoming more synonymous in the marketing community, HubSpot has become the go-to software for inbound marketing and marketing automation. It is no wonder that inbound marketing has received much traction in the past 5 years. Brands that have successfully executed inbound campaigns have reported 54% increase in leads generated via inbound marketing. With studies showing that inbound leads costing 62% lesser than outbound leads, brands are flocking to the inbound marketing camp. Is your company thinking of exploring inbound marketing but you don’t know where to start? Here are 3 of the top HubSpot Marketing Agencies located in the APAC region.Read More 
Topics: Digital Marketing Marketing Automation Singapore Construct Digital Inbound Marketing

How HCLI Grew Their Contact List by 1,700% with Hubspot & Email Marketing

- 30 June 2016 at 8:36 | 0 comments

Our digital agency's work with HCLI won the 2016 Hubspot Impact Award for Client Inbound Growth! Here's to helping our clients grow their business! Hit us up here if you need help turbo-charging your marketing. Update (07 Feb 2017): We've produced a video on our Hubspot Impact Award win! Watch our Managing Partner Charanjit Singh talk about how we helped HCLI grow its contact list by 17 times: Every company wants more contacts, and ultimately, more customers. To do that, marketers need a coherent inbound marketing strategy, plus the right marketing tools. Sometimes, they just need a nudge to get started. We gave Human Capital Leadership Institute (HCLI) that nudge by defining and executing an inbound marketing strategy for them. In six months of our engagement, we grew this Human Resource institute’s contacts by 1,700%! In addition, streamlining their marketing operations with Hubspot resulted in greater visibility on marketing campaign success and customer engagement.Read More 
Topics: Social Media Digital Marketing Marketing Automation B2B Marketing Buyer Personas Construct Digital Inbound Marketing

Marketers are Not Fed Up with Marketing Automation for Greater Productivity!

- 07 April 2016 at 1:00 | 0 comments

Productivity!” The battle cry and name for God on the lips and hearts of our government as they exhort companies to “automate, drive productivity, and scale up”, according to Finance Minister Heng Swee Keat in his 2016 Budget Speech[1]. You know what – we believe in it. Companies that automate are simply more productive. But what does it mean for marketers? Easy. Automate your marketing.Read More 
Topics: Marketing Automation B2B Marketing

Marketers! Tech Skills are No Longer Optional for Your Career

- 06 April 2016 at 0:00 | 2 comments

One key theme struck me when I listened to the Finance Minister deliver the Singapore Budget 2016 two weeks ago. This was the emphasis on developing tech skills to stay ahead of the current economic challenges. Now that’s a call marketers should heed. Most of the client-side marketers whom we’ve worked with just don’t understand or use technology well. For example, they lack skills in marketing technologies, such as using marketing automation. B2B marketers in particular tend to rely on traditional marketing practices like tradeshows. Given concerted national efforts to build a tech-enabled Smart Nation, marketers who are unable or unwilling to know technology will be left behind. Not sure where to start building your tech skills? Fret not, we’ve identified three key tech skills that marketers should get up to speed with.Read More 
Topics: Marketing Automation Data Analysis B2B Marketing

ROI in Marketing: Increase Your Digital Marketing ROI With Marketing Automation

- 03 January 2016 at 3:00 | 0 comments

You’ve developed great blog and whitepaper content. You’ve search engine optimised all of your work, and harnessed social media to spread the word. Your Digital Marketing is doing such a good job that hordes of prospects are beating a path to download your whitepaper.  Woohooo! Time to break out the champagne!!! Wait! Hold your celebratory horses. The work isn’t done yet.  This is when your stakeholders (i.e. your boss) want to see a clear ROI on your marketing efforts. Now that you’ve acquired all these leads, they will want to know how the leads can become customers to drive revenue. Therein lies the almost-million-dollar question: how do you follow up with this deluge of leads and nurture them for positive Marketing ROI?Read More 
Topics: Marketing Automation ROI in Marketing

3 questions to ask your digital agency before hitting send on your email campaign

- 19 August 2015 at 5:44 | 0 comments

So you’ve invested time and money into preparing a great piece of content for your prospects to download and you’re ready to send out an email to all the prospects in your list… inviting everyone to come and get it while its hot.  Great! But wait...Read More 
Topics: Email Marketing Digital Marketing Marketing Automation Demand Generation

7 Ways To Improve Conversions On Your Website

- 05 June 2015 at 8:58 | 0 comments

It's 2015 and the company website continues to be the most important yet overlooked marketing tool in the organisation. This is particularly true for many SMEs in Singapore engaging in B2B businesses typically in niche industries. I'm talking about businesses that have been around for over 10 years, pre-internet era brick-and-mortar type businesses.Read More 
Topics: Digital Marketing Marketing Automation Demand Generation