B2C eCommerce: Know Your Customers, Including Those You'll Never Meet

- 22 January 2018 at 6:44 | 2 comments

In the eCommerce space, businesses rarely meet their customers. However, they often have the most data about their customers, such as transactions, website movement, shopping cart abandonment, and more. Just what can eCommerce sites do with this treasure trove of customer information? Read More
Topics: Data Analysis Buyer Personas eCommerce Data Science

B2C eCommerce: Know Your Customers, Including Those You'll Never Meet

- 22 January 2018 at 6:44 | 2 comments

In the eCommerce space, businesses rarely meet their customers. However, they often have the most data about their customers, such as transactions, website movement, shopping cart abandonment, and more. Just what can eCommerce sites do with this treasure trove of customer information? Read More 
Topics: Data Analysis Buyer Personas eCommerce Data Science

The One Question That Matters Most to Your Target Audience

- 13 April 2017 at 3:03 | 0 comments

As marketers, we know the importance of understanding our audiences. We need to find out as much as we can about them and develop detailed buyer personas.  However, there is only one question that matters the most to your audience: “Why should I care?” Nail this down, make the answer consistent throughout your marketing collateral, and you will be able to grab your audience’s interest.Read More 
Topics: Digital Marketing Content Marketing Buyer Personas

How HCLI Grew Their Contact List by 1,700% with Hubspot & Email Marketing

- 30 June 2016 at 8:36 | 0 comments

Our digital agency's work with HCLI won the 2016 Hubspot Impact Award for Client Inbound Growth! Here's to helping our clients grow their business! Hit us up here if you need help turbo-charging your marketing. Update (07 Feb 2017): We've produced a video on our Hubspot Impact Award win! Watch our Managing Partner Charanjit Singh talk about how we helped HCLI grow its contact list by 17 times: Every company wants more contacts, and ultimately, more customers. To do that, marketers need a coherent inbound marketing strategy, plus the right marketing tools. Sometimes, they just need a nudge to get started. We gave Human Capital Leadership Institute (HCLI) that nudge by defining and executing an inbound marketing strategy for them. In six months of our engagement, we grew this Human Resource institute’s contacts by 1,700%! In addition, streamlining their marketing operations with Hubspot resulted in greater visibility on marketing campaign success and customer engagement.Read More 
Topics: Social Media Digital Marketing Marketing Automation B2B Marketing Buyer Personas Construct Digital Inbound Marketing

B2B vs B2C Marketing: Know the Differences

- 09 June 2016 at 4:00 | 1 comments

A successful marketer needs to know what tactics work best for the business he is marketing. But there are so many different tactics out there. It can be confusing to determine the most effective ones for your business type. We highlight the key differences between B2B and B2C marketing, and explain how these differences influence the digital marketing tactics used.Read More 
Topics: Social Media Email Marketing Digital Marketing Content Marketing B2B Marketing Buyer Personas Marketing Budget

5 Digital Bites b/f Breakfast: Lean UX Research, Homogenous Design, & More

- 08 June 2016 at 0:00 | 0 comments

In last week’s 5 Digital Bites, we learned about the increasing application of design to non-design fields like business and government. A key reason for design’s growing importance is its emphasis on understanding users. So, this week’s 5 Digital Bites will focus on how to do that. We’ve got tips from InVision on how to conduct lean but effective user research. We also hear from webmaster Yaron Schoen on why homogeneity of design might be beneficial for users. More from digital land: Pros and cons of using hyperlinks in online articles; Creating stories that inspire action; The ideal email marketing frequencyRead More 
Topics: Email Marketing Web Design Content Marketing 5 Digital Bites Buyer Personas

5 Digital Bites B/F Breakfast: Designers + Executives, Designers + Developers, & More

- 30 May 2016 at 23:30 | 0 comments

Design is pretty sexy these days. Design thinking, which emphasises values like empathy and experimentalism, is increasingly applied to non-design fields like business and government. Design is a big part of User Experience (UX). UX practitioners need to understand user needs to design products for those needs. So, with design becoming more valued, how can designers and non-design folks form effective partnerships? Our digital designer Kendrick shared two insightful articles on this topic for this week’s 5 Digital Bites. The first is on how designers can work with and for executives, and the second is on how designers can pair with developers. Read on to find out how to make such cross-functional collaborations work! In other digital news: Twitter stops counting photos and links in 140-character limit; Tips for creating visually engaging presentations; How content strategy can prove its worth.Read More 
Topics: Social Media Web Design Digital Marketing Content Marketing 5 Digital Bites Buyer Personas

Keeping Your B2B Marketing Campaigns on Track

- 13 April 2016 at 23:30 | 0 comments

Planning B2B marketing campaigns can be complex. The B2B buyer sales cycle has increased in length over the past three years[1]. During this long-drawn process, there are loads to keep track of, from ROI to objectives to trends. Don’t forget that there are more stakeholders involved too! We’ve ran quite a number of marketing campaign but sometimes even we get overwhelmed. So we’ve identified five checkpoints along the B2B buyer’s journey to help you plan, execute and measure your campaigns. This checklist is based on key marketing campaign topics that we’ve discussed in previous posts. Ready?Read More 
Topics: Digital Marketing Content Marketing B2B Marketing Buyer Personas

It’s Not About You, It’s About Them: Understanding The B2B Marketing Buyer's Journey

- 16 February 2016 at 9:44 | 1 comments

It’s a common scene outside the MRT train stations in Singapore. A bunch of insurance agents wait with clipboards in hand, poised to zoom in on potential prospects. If you are deemed “worthy”, they approach with a big smile and launch into their pitches. At this point, I’d just walk away. I certainly know being insured is important. However, I am usually on my way somewhere, and the last thing I want to do is listen to a complete stranger extol the benefits of some life insurance policy. I think many people also feel the same wariness about being approached by insurance agents out of the blue. Say what you want about the awesomeness of your product, but if you approach the right buyer at the wrong time -- that’s just invasive.Read More 
Topics: B2B Marketing Buyer Personas