Top 3 B2B Content Marketing Challenges and How to Solve Them 

- 15 March 2018 at 8:27 | 0 comments

You’re a B2B content writer. It’s 2018 (did 2017 fly by just like that?). Here you are, thinking... what now? You wonder: Am I producing the right content for my audience? Is it engaging them enough? What can I do differently this time to make sure that whatever I write helps convert our prospects into leads?Read More
Topics: Digital Marketing Content Marketing ROI in Marketing B2B Marketing

Top 3 B2B Content Marketing Challenges and How to Solve Them 

- 15 March 2018 at 8:27 | 0 comments

You’re a B2B content writer. It’s 2018 (did 2017 fly by just like that?). Here you are, thinking... what now? You wonder: Am I producing the right content for my audience? Is it engaging them enough? What can I do differently this time to make sure that whatever I write helps convert our prospects into leads?Read More 
Topics: Digital Marketing Content Marketing ROI in Marketing B2B Marketing

4 Facebook Messenger Workflows to Drive B2B Leads

- 23 October 2017 at 10:46 | 2 comments

Today, more than a billion people use Facebook Messenger—which means your prospects and leads are using it. Indeed, Facebook Messenger has become an important tool to expand one's business. Consider these facts:Read More 
Topics: B2B Marketing Facebook

B2B Blogs: Your Holy Grail To Increasing Your Website Traffic

- 18 September 2017 at 3:24 | 1 comments

Here’s the scene: you’ve just racked up the best blog post to draw in potential customers to your website. You pat yourself on the back for what appears to be a promising career in blog writing. You even imagine yourself walking up on the auditorium’s stage one day, all spiffy in your Oxford, to deliver the most riveting insights yet on B2B inbound marketing. Please applaud our blogging guru in the making! A month later… a marketing report reaches your desk, indicating measly page views and zero lead conversions for the blog that you’ve laboured over.Read More 
Topics: Content Marketing B2B Marketing

Measure Twice, Cut Once: Test to Win at Email Marketing

- 07 July 2017 at 2:19 | 1 comments

Did you know that the world is inundated with emails? In a day, there are 215.3B emails sent; the average office worker gets 121 emails, of which 49.7% are spam. Despite the email deluge, did you know that 91% of the respondents surveyed say they’d like to receive promotional emails from companies they do business with? And 72% prefer companies to communicate with them via email? That means email is the preferred method. However, it’s an incredibly noisy environment. Think: a Speed Metal concert filled with screaming babies. So how would your B2B marketing email cut through the clutter and stay out of the spam zone? There’s a lot of internet advice on how to create the best darn email (we might have similar Email Marketing advice too!). But a lot of these websites miss one important thing to teach you: you must test your emails and test them well.Read More 
Topics: Email Marketing B2B Marketing

How to Save B2B Email Marketing from The Great Sales-Marketing Divide

- 05 June 2017 at 2:09 | 1 comments

My inbox is constantly flooded with emails. I guess it’s the same for most of you. Many are long-winded, self-promoting, call-me-now emails from salespeople who somehow got hold of my email address. They trumpet their wares without a care for my concerns; topped with a self-serving call-me-now plea that asks me to call the salesperson. The cheek of it. I guess it’s the same for most of you, too. Why do salespeople send such—yawn—emails? Email marketing has well-documented strategies and best practices. Salespeople have insights into their prospects’ cares and desires, yet these things are left out of their—yawn—emails. And it’s all because of a divide.Read More 
Topics: Email Marketing B2B Marketing Sales

Beginner's Guide to B2B Inbound Marketing in Singapore

- 22 May 2017 at 5:52 | 3 comments

Most B2B companies approach marketing and sales the traditional way. Hire salespeople, get them to make calls and visits, and close. This method mostly works in two scenarios: when you have a lot of money and/or when you don't mind buying lists for cold calling. But then again, conversion rates are not optimum and then everyone gets frustrated. For those who still subscribe to this old school and aggressive approach, hear us out. Inbound marketing strategy can save the day. In this blog post, I will talk about why inbound strategy is effective and how it brings you leads.Read More 
Topics: Content Marketing B2B Marketing Inbound Marketing

2 Things to Remember When Formulating Your 2017 SEO Strategy

- 16 February 2017 at 11:27 | 1 comments

Search Engine Land columnist Stephen Spencer once described SEO as a "shape-shifter." He meant that the practice of SEO evolves so often, best practices get outdated quickly. A new year has begun and you can expect that by its end, there would be a lot of new (and perhaps unexpected) SEO-related developments. We can’t predict what these developments will be, but with an understanding of where SEO might be headed this year, there are some things you should and shouldn’t do. In this post, we take a macro view of the SEO landscape and pick out two key points to remember in 2017. Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Local SEO

New to SEO? Make The Art of SEO Your Bible

- 06 February 2017 at 7:56 | 0 comments

Search is one of those fields that nobody can claim to truly understand. For one thing, very few people know what Google is up to or can explain how its highly complicated algorithms work. For another, there are too many developments on various fronts to keep up with. Google changes its search algorithms between 500 and 600 times each year, and experiments with over 10,000 changes in that same time. It’s understandable to feel overwhelmed by the sheer vastness and dynamism of the search! For marketers who want to improve their search engine optimisation (SEO) strategy, but are new to SEO and don’t know where to begin, we have a valuable resource to recommend.Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Inbound Marketing

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 2

- 23 January 2017 at 2:12 | 0 comments

In part 1 of our mini-series on the 2017 digital trends, we examined developments in three key fields: SEO, social media, and content marketing. We also talked about what these developments mean for marketers and how they can update their marketing strategies accordingly. This second and final part focuses on another three fields: eCommerce, user experience (UX), and big data.Read More 
Topics: Web Design Digital Marketing Data Analysis Content Marketing B2B Marketing B2C Marketing AI Chatbots

5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions

- 20 January 2017 at 5:25 | 0 comments

Chinese New Year is just around the corner! As usual, businesses everywhere are trying to cash in on the festivities. Many businesses in Singapore like to use Chinese New Year (or any festival come to think of it!) to offer discounts and promotions. Because we Singaporeans love good deals, don’t we?  We think businesses can do better than offering only discounts and promotions! A well-executed creative marketing campaign can delight your target audiences and the wider public, helping your business stand out from the sea of discounts and promotions. Here are five memorable and fun content marketing ideas for Chinese New Year to get your creative juices flowing.Read More 
Topics: Social Media Digital Marketing Content Marketing B2B Marketing B2C Marketing Chinese New Year Occasion-Based Marketing