Insight Archive

Digital Marketing, Pokemon Go, Augmented Reality,...

Your 3-Minute Guide to Augmented Reality (AR): How Does It Work?

Written By

Reuben Chen 05 July 2019

Social Media, Digital Marketing, viral social...

TikTok Grows Louder: Should Brands Start Dancing To Its Beat?

Written By

Reuben Chen 20 June 2019

Digital Marketing, Pokemon Go, Augmented Reality,...

Why Marketers should pay attention to Harry Potter: Wizards Unite

Written By

Sophia Ng 18 June 2019

Natural Language Processing. What Is It Really?

Written By

Reuben Chen 07 June 2019

Data Analysis, Data Science

Demolish Your Competition By Marrying Data Science & Digital...

Written By

Reuben Chen 30 May 2019

SEO

Google Search Console 2019: Powerful Search Optimisation and...

Written By

Team Construct Digital 23 May 2019

ABM, Account-Based Marketing

Account-Based Marketing is 2019: Updated

Written By

Reuben Chen 17 May 2019

Mobile Marketing

Why Facebook In-Stream Video Ads Are Annoying—And How You Can...

Written By

Jan Mascarina 03 May 2019

Digital Marketing, Google, Analytics

8 Free Google Tools for Digital Marketing Analytics You Should...

Written By

Melissa Chan 18 April 2019

Digital Marketing, CTAs In Marketing

The Different types of Call-to-Actions CTAs (and The Martech...

Written By

Melissa Chan 11 April 2019

Digital Marketing, CTAs In Marketing

A/B Testing your Call-to-Actions: How To Make Your Audiences...

Written By

Melissa Chan 05 April 2019

Digital Marketing, CTAs In Marketing

How To Use Negative Call-to-Actions (CTAs) for Higher...

Written By

Ronn Angeles 27 March 2019

B2C Marketing, Branding

Spotify Leverages Their User Base In Fight Against Apple App...

Written By

Melissa Chan 27 March 2019

Digital Marketing, Data Analysis, Data Learning...

The Importance of Business Intelligence in Marketing Today: 3...

Written By

Ronn Angeles 21 March 2019

Marketing Technology (Martech)

The Right Way to Use Marketing Technologies (Martech) - Use it...

Written By

Melissa Chan 14 March 2019

Digital Marketing, CTAs In Marketing

A Guide To Mastering Your CTAs! (4 Elements to Your CTA That You...

Written By

Ronn Angeles 14 March 2019

Data Analysis, Data Science, Data Learning Centre

Introducing the Data Team at Construct Digital: Analysts who...

Written By

Guang Yi 08 March 2019

Marketing Technology (Martech)

How Marketing Technologies (Martech) Can Help You Keep Up With...

Written By

Melissa Chan 07 March 2019

Branding, Websites

Captain Marvel’s Brilliant 90's-Inspired Website is a Testament...

Written By

Jan Mascarina 19 February 2019

#RETROSPECT2018

Construct Digital’s Year of Wins in 2018: Now Ranking Amongst...

Written By

Jan Mascarina 28 January 2019

Social Media, Video Marketing, Viral,...

Early 2019 Waves: Gillette Says #MeToo, and the Record-Breaking...

Written By

Sophia Ng 17 January 2019

RETROSPECT2019

Next in 2019: Data and Storytelling Converge

Written By

Jan Mascarina 15 January 2019

#RETROSPECT2018

Important Digital Advertising Developments in 2018.

Written By

Mustaali Marvi 02 January 2019

#RETROSPECT2018

5 Campaigns that Took Off in 2018, and What You Can Learn from...

Written By

Eli Hanif 01 January 2019

#RETROSPECT2018

"Localis-Asian" - Asian Localisation Examples & Lessons in 2018...

Written By

Sophia Ng 01 January 2019

Market Strategy, Grab, Go-Jek

Go-Jek v.s. Grab: Who provides a better user experience?

Written By

Eli Hanif 18 December 2018

Chinese New Year, Keyword Research, Market...

Marketing for Chinese New Year: Keywords to consider for an...

Written By

Eli Hanif 10 December 2018

eCommerce, Market Strategy

A List of Yearly eCommerce Sale Events and How To Avoid Hurting...

Written By

Eli Hanif 04 December 2018

Video Marketing, Mobile, Mobile Marketing

Vertical Mobile Video Ads: How to make use of Newfound Screen...

Written By

Eli Hanif 28 November 2018

Data Analysis, Data Science

How Similar Sets of Data Can Be Skewed Multiple Ways to give...

Written By

Guang Yi 27 November 2018

Viral, Market Strategy, Branding

The Marketing Behind Pokémon and the Secret to its Recurring...

Written By

Eli Hanif 16 November 2018

Construct Digital, Awards, news

Construct Digital Recognised for Excellence In Search Marketing...

Written By

Team Construct Digital 15 November 2018

Design, Viral

Art & The Thin Line Between Inspiration & Plagiarism: An Example...

Written By

Eli Hanif 13 November 2018

Data Analysis, App Development, Mobile, Mobile...

How To Get Higher Ratings for Your App in the Google Play Store

Written By

Lian Kai Neow 12 November 2018

App Development, Mobile, Mobile Marketing

Mobile Connectivity and App Optimisation: A Snapshot of 6...

Written By

Sophia Ng 08 November 2018

Digital Marketing, Mobile, Mobile Marketing

Mobile Marketing for Christmas: How To Leverage The Festive...

Written By

Jan Mascarina 05 November 2018

Web Development, App Development, Mobile, Mobile...

How Marketers & Developers Can Act On Mobile Data Insights for...

Written By

Jan Mascarina 23 October 2018

Data Analysis, Construct Digital, Data Science

The Construct Way: How We Use Data To Drive Insights.

Written By

Guang Yi 22 October 2018

Social Media, B2C Marketing, Viral

Good Content, Hooks. Things We Can Learn from Viral Sensation...

Written By

Eli Hanif 09 October 2018

Mobile, Mobile Marketing

Why do people still buy iPhones upwards of $999 today?

Written By

Jan Mascarina 04 October 2018

Construct Digital, news

Introducing The New Construct Digital: New, Bold, Now.

Written By

Jan Mascarina 17 September 2018

Digital Marketing, Mobile, Mobile Marketing

How to Market to the Mobile-Only Generation

Written By

Eli Hanif 14 September 2018

Responsive Design, Web Design, Web Development,...

The Mobile-First Generation: How You Can Leverage On This Trend

Written By

Team Construct Digital 04 September 2018

Responsive Design, Web Design, Web Development,...

The Mobile-First Generation: What Does It Mean

Written By

Team Construct Digital 29 August 2018

Design, Opinion

We Took a Stab at Designing the Recently Signed National ID Card...

Written By

Jan Mascarina 14 August 2018

Digital Marketing, Construct Digital, Web...

Mobile Push Notifications: Annoying or Necessary for Your Mobile...

Written By

Team Construct Digital 14 August 2018

Social Media, Digital Marketing, Singapore,...

Why Facebook In-Stream Video Ads Are Annoying—And How You Can...

Written By

Oscar Poblete 27 July 2018

Social Media, Digital Marketing, Singapore,...

B2B Facebook Advertising: The Why's and How's

Written By

Will Ng 24 July 2018

Social Media, Digital Marketing, Singapore,...

Social Media Addiction in Singapore: Is This Really a Problem?

Written By

Anjali 19 July 2018

Digital Marketing, Content Marketing, Singapore,...

Content Marketing Examples: How and Why Great Content Works

Written By

Camyl Besinga 17 July 2018

Social Media, Digital Marketing, Singapore,...

Traditional Marketing Is Dead in Singapore (A Eulogy by Those...

Written By

Jan Mascarina 03 July 2018

Web Development, User Acceptance Testing

QA Testing vs. UAT: What’s the Difference?

Written By

Team Construct Digital 20 June 2018

Data Analysis, Singapore, Construct Digital, Data...

Everything a Digital Marketer Needs to Know About Data...

Written By

Guang Yi 18 June 2018

Web Development, User Acceptance Testing

UAT Guide: Everything You Need to Know About User Acceptance...

Written By

Team Construct Digital 13 June 2018

Web Design, Web Development, User Acceptance...

UAT Guide: Everything You Need to Know About User Acceptance...

Written By

Team Construct Digital 06 June 2018

Web Development, insights, User Acceptance Testing

How to Run User Acceptance Test (UAT): An Actual Example From a...

Written By

Subject Matter Expert: Guest Writer 30 May 2018

Web Design, Web Development, User Acceptance...

What Is User Acceptance Testing (UAT)? The Ultimate Guide for...

Written By

Team Construct Digital 25 May 2018

Agency Life, digital marketing agency, Awards,...

Charting Our Path: One Step At A Time

Written By

Team Construct Digital 24 May 2018

Digital Marketing, Marketing Automation, ROI in...

Best Marketing Technologies to Help You Maximize Your ROI

Written By

Guest Blogger 17 May 2018

Digital Marketing, Content Marketing, Video...

Blockchain Platforms for Marketing (That You Can Use Right Now)

Written By

Charanjit Singh 07 May 2018

Responsive Design, Web Design, Web Development

Your Guide To Web Development Terms and Lingo (The Crash Course...

Written By

Team Construct Digital 04 May 2018

Awards, news

Our First Award Show… and Gold!

Written By

Team Construct Digital 03 May 2018

Digital Marketing, Content Marketing, Video...

How To Use The New Google Outstream Ads for YouTube Videos...

Written By

Team Construct Digital 27 April 2018

Responsive Design, Web Design, Web Development,...

Did Progressive Web Apps Prevent the Prophesied Web Death? (An...

Written By

Subject Matter Expert: Guest Writer 20 April 2018

Data Privacy

Facebook’s New Custom Audience Terms Explained in the Wake of...

Written By

Uzma Atcha 17 April 2018

Data Privacy

GDPR and PDPA: What’s the Difference?

Written By

Camyl Besinga 17 April 2018

The People Who Construct

“I’m Not Really a Marketer” Says Our Marketing Lead, Linus

Written By

Team Construct Digital 12 April 2018

Responsive Design, Web Design, Web Development

5 Technical Reasons Your Blog Has a High Bounce Rate (and How to...

Written By

Camyl Besinga 05 April 2018

Content Marketing, Singapore, Occasion-Based...

7 Ideas to Optimise Your Website for Easter

Written By

Team Construct Digital 29 March 2018

Awards, Introspective

An Introspective Look At Our PR Awards 2018 Win

Written By

Jan Mascarina 23 March 2018

Content Marketing, The People Who Construct

My Transition from Journalism into Content Marketing

Written By

Samantha Echavez 21 March 2018

Digital Marketing, Content Marketing, ROI in...

10 Tried-and-Tested Viral Content Tactics

Written By

Team Construct Digital 02 March 2018

Construct Digital, Offsite, Company Retreat,...

Building the Team in Bangkok: Construct Digital's 2018 Offsite

Written By

Camyl Besinga 20 February 2018

Data Science

Harvest Your Data or Lose Valuable Information

Written By

Chew Wen Wei 29 January 2018

Data Analysis, Buyer Personas, eCommerce, Data...

B2C eCommerce: Know Your Customers, Including Those You'll Never...

Written By

Chew Wen Wei 22 January 2018

Data Analysis, Singapore, Data Science

Know Your Customers: A Data Analytics Framework to Understand...

Written By

Chew Wen Wei 18 January 2018

Data Analysis, AI

Milk and Cornflakes – Finding Bundles of Joy with Time-Series...

Written By

Chew Wen Wei 11 January 2018

Data Analysis, AI, Data Science

Data@Construct: Forge Better Decisions

Written By

Edwin Tam 10 January 2018

ABM, Account-Based Marketing

How To Identify Target Accounts For ABM in APAC

Written By

Delvin Ong 15 December 2017

Singapore, Payment Gateways Singapore, Blockchain

How to Buy Bitcoin in Singapore

Written By

Charanjit Singh 11 December 2017

Construct Digital, Agency Life

Here's What It Takes to be a Digital Marketer in 2018

Written By

Charanjit Singh 08 December 2017

ABM, Account-Based Marketing

How Is ABM Different From Inbound Marketing?

Written By

Charanjit Singh 28 November 2017

ABM, Account-Based Marketing

How to Map Accounts for Account-Based Marketing

Written By

Charanjit Singh 14 November 2017

Written By

Team Construct Digital 27 October 2017

B2B Marketing, Facebook

4 Facebook Messenger Workflows to Drive B2B Leads

Written By

Delvin Ong 23 October 2017

Content Marketing, B2B Marketing

B2B Blogs: Your Holy Grail To Increasing Your Website Traffic

Written By

Ronn Angeles 18 September 2017

Email Marketing, Inbound Marketing

Q&A: How Often Should I Send My Lead Nurturing Emails?

Written By

Charanjit Singh 14 August 2017

Email Marketing, Marketing Automation, Permission...

Pretty Please? Email Marketing Begins with Your Permission

Written By

Nityanand Rai 19 July 2017

Email Marketing, B2B Marketing

Measure Twice, Cut Once: Test to Win at Email Marketing

Written By

Edwin Tam 07 July 2017

Email Marketing, B2B Marketing, Sales

How to Save B2B Email Marketing from The Great Sales-Marketing...

Written By

Edwin Tam 05 June 2017

Content Marketing, B2B Marketing, Inbound...

Beginner's Guide to B2B Inbound Marketing in Singapore

Written By

Nityanand Rai 22 May 2017

Digital Marketing, B2C Marketing, Singapore,...

8 Popular eCommerce Sites in Singapore

Written By

Delvin Ong 09 May 2017

Digital Marketing, Content Marketing, Buyer...

The One Question That Matters Most to Your Target Audience

Written By

Charanjit Singh 13 April 2017

Digital Marketing, Content Marketing, Marketing...

9 Must-Know eCommerce Metrics

Written By

Charanjit Singh 07 April 2017

Digital Marketing, B2C Marketing, Singapore,...

Essential eCommerce Marketing Checklist: Part 2

Written By

Delvin Ong 27 March 2017

Construct Digital, Offsite, Company Retreat,...

Construct Digital 2017 Offsite in Bintan: A Sort of Report

Written By

Samantha Echavez 14 March 2017

SEO, Digital Marketing, Google, Local SEO,...

Keyword Research Tools That We Swear By

Written By

Charanjit Singh 02 March 2017

Digital Marketing, B2C Marketing, Singapore,...

Essential eCommerce Marketing Checklist: Part 1

Written By

Delvin Ong 22 February 2017

SEO, Digital Marketing, Content Marketing,...

2 Things to Remember When Formulating Your 2017 SEO Strategy

Written By

Charanjit Singh 16 February 2017

Insights Archive

Your 3-Minute Guide to Augmented Reality (AR): How Does It Work?

Written By

TikTok Grows Louder: Should Brands Start Dancing To Its Beat?

Written By

Why Marketers should pay attention to Harry Potter: Wizards Unite

Written By

Natural Language Processing. What Is It Really?

Written By

Demolish Your Competition By Marrying Data Science & Digital...

Written By

Google Search Console 2019: Powerful Search Optimisation and...

Written By

Account-Based Marketing is 2019: Updated

Written By

Why Facebook In-Stream Video Ads Are Annoying—And How You Can...

Written By

8 Free Google Tools for Digital Marketing Analytics You Should...

Written By

The Different types of Call-to-Actions CTAs (and The Martech...

Written By

A/B Testing your Call-to-Actions: How To Make Your Audiences...

Written By

How To Use Negative Call-to-Actions (CTAs) for Higher...

Written By

Spotify Leverages Their User Base In Fight Against Apple App...

Written By

The Importance of Business Intelligence in Marketing Today: 3...

Written By

The Right Way to Use Marketing Technologies (Martech) - Use it...

Written By

A Guide To Mastering Your CTAs! (4 Elements to Your CTA That You...

Written By

Introducing the Data Team at Construct Digital: Analysts who...

Written By

How Marketing Technologies (Martech) Can Help You Keep Up With...

Written By

Captain Marvel’s Brilliant 90's-Inspired Website is a Testament...

Written By

Construct Digital’s Year of Wins in 2018: Now Ranking Amongst...

Written By

Early 2019 Waves: Gillette Says #MeToo, and the Record-Breaking...

Written By

Next in 2019: Data and Storytelling Converge

Written By

Important Digital Advertising Developments in 2018.

Written By

5 Campaigns that Took Off in 2018, and What You Can Learn from...

Written By

"Localis-Asian" - Asian Localisation Examples & Lessons in 2018...

Written By

Go-Jek v.s. Grab: Who provides a better user experience?

Written By

Marketing for Chinese New Year: Keywords to consider for an...

Written By

A List of Yearly eCommerce Sale Events and How To Avoid Hurting...

Written By

Vertical Mobile Video Ads: How to make use of Newfound Screen...

Written By

How Similar Sets of Data Can Be Skewed Multiple Ways to give...

Written By

The Marketing Behind Pokémon and the Secret to its Recurring...

Written By

Construct Digital Recognised for Excellence In Search Marketing...

Written By

Art & The Thin Line Between Inspiration & Plagiarism: An Example...

Written By

How To Get Higher Ratings for Your App in the Google Play Store

Written By

Mobile Connectivity and App Optimisation: A Snapshot of 6...

Written By

Mobile Marketing for Christmas: How To Leverage The Festive...

Written By

How Marketers & Developers Can Act On Mobile Data Insights for...

Written By

The Construct Way: How We Use Data To Drive Insights.

Written By

Good Content, Hooks. Things We Can Learn from Viral Sensation...

Written By

Why do people still buy iPhones upwards of $999 today?