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Three Budget Drains Lurking in Your Funnel (and How Smart Marketers Plugged Them)

Charanjit Singh

IMPACT Framework

Featured-Blog

SEO vs GEO: Strategy Guide for B2B Marketing

Beyond SEO: Generative Engine Optimization (GEO) Strategy Guide for SEA B2B Marketers

Charanjit Singh

SEO, Artificial Intelligence, Featured-Blog, GEO

+38% CPL in SEA: Why ROI Is Under Siege (and How IMPACT Marketers Fight Back)

Charanjit Singh

B2B Marketing, IMPACT Framework, Featured-Blog

The IMPACT Framework

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Read all Insight-Driven Audiences

The $47K Persona Mistake: Why Job-Title Targeting Murders Your CPL in SEA

Charanjit Singh

IMPACT Framework, Insight-Driven Audiences

Read all Message Personalisation

From Job Titles to Real Conversations: The B2B Message Personalisation Framework

Charanjit Singh

IMPACT Framework, Message Personalisation

Read all Platform-Fit Creatives

Stop Spray-and-Pray: Platform-Fit Creatives in SEA

Charanjit Singh

IMPACT Framework, Platform-Fit Creatives

Read all Agile, Integrated Media

One Budget. One Funnel. 22% Lower CPL: Why Agile, Integrated Media is the SEA Marketer's Best-Kept Secret

Charanjit Singh

IMPACT Framework, Agile, Integrated Media

Read all Continuous Testing

Continuous Testing: The Hidden Lever for 30% Lower CPL

Charanjit Singh

IMPACT Framework, Continuous Testing

Read all Track Success

Clicks Don't Close Deals: Proving Your Marketing Drives Pipeline in SEA

Charanjit Singh

IMPACT Framework, Track Success

Guide

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Browse all Articles

Browse our articles to learn Marketing best practices

Three Budget Drains Lurking in Your Funnel (and How Smart Marketers Plugged Them)

Charanjit Singh

IMPACT Framework, Featured-Blog

Clicks Don't Close Deals: Proving Your Marketing Drives Pipeline in SEA

Charanjit Singh

IMPACT Framework, Track Success

Continuous Testing: The Hidden Lever for 30% Lower CPL

Charanjit Singh

IMPACT Framework, Continuous Testing

One Budget. One Funnel. 22% Lower CPL: Why Agile, Integrated Media is the SEA Marketer's Best-Kept Secret

Charanjit Singh

IMPACT Framework, Agile, Integrated Media

Stop Spray-and-Pray: Platform-Fit Creatives in SEA

Charanjit Singh

IMPACT Framework, Platform-Fit Creatives

From Job Titles to Real Conversations: The B2B Message Personalisation Framework

Charanjit Singh

IMPACT Framework, Message Personalisation

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Blog

Three Budget Drains Lurking in Your Funnel (and How Smart Marketers Plugged Them)

Beyond SEO: Generative Engine Optimization (GEO) Strategy Guide for SEA B2B Marketers

+38% CPL in SEA: Why ROI Is Under Siege (and How IMPACT Marketers Fight Back)

The IMPACT Framework

The $47K Persona Mistake: Why Job-Title Targeting Murders Your CPL in SEA

From Job Titles to Real Conversations: The B2B Message Personalisation Framework

Stop Spray-and-Pray: Platform-Fit Creatives in SEA

One Budget. One Funnel. 22% Lower CPL: Why Agile, Integrated Media is the SEA Marketer's Best-Kept Secret

Continuous Testing: The Hidden Lever for 30% Lower CPL

Clicks Don't Close Deals: Proving Your Marketing Drives Pipeline in SEA

Assess Your IMPACT

Browse all Articles

Three Budget Drains Lurking in Your Funnel (and How Smart Marketers Plugged Them)

Clicks Don't Close Deals: Proving Your Marketing Drives Pipeline in SEA

Continuous Testing: The Hidden Lever for 30% Lower CPL

One Budget. One Funnel. 22% Lower CPL: Why Agile, Integrated Media is the SEA Marketer's Best-Kept Secret

Stop Spray-and-Pray: Platform-Fit Creatives in SEA

From Job Titles to Real Conversations: The B2B Message Personalisation Framework

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