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IMPACT Framework Featured-Blog Message Personalisation

Three Budget Drains Lurking in Your Funnel (and How Smart Marketers Plugged Them)

Charanjit Singh

26 Sep 2025

Demand Generation B2B Marketing insights-featured IMPACT Framework Insight-Driven Audiences

Clicks Don't Close Deals: Proving Your Marketing Drives Pipeline in SEA

Charanjit Singh

09 Sep 2025

Demand Generation B2B Marketing AI insights-featured IMPACT Framework Featured-Blog Insight-Driven Audiences

Continuous Testing: The Hidden Lever for 30% Lower CPL

Charanjit Singh

02 Sep 2025

B2B Marketing insights-featured digital advertising IMPACT Framework Featured-Blog Message Personalisation

One Budget. One Funnel. 22% Lower CPL: Why Agile, Integrated Media is the SEA Marketer's Best-Kept Secret

Charanjit Singh

20 Aug 2025

Demand Generation B2B Marketing insights-featured IMPACT Framework Platform-Fit Creatives

Stop Spray-and-Pray: Platform-Fit Creatives in SEA

Charanjit Singh

12 Aug 2025

B2B Marketing Buyer Personas insights-featured IMPACT Framework Platform-Fit Creatives

From Job Titles to Real Conversations: The B2B Message Personalisation Framework

Charanjit Singh

08 Aug 2025

SEO insights-featured Artificial Intelligence IMPACT Framework Agile, Integrated Media

Beyond SEO: Generative Engine Optimization (GEO) Strategy Guide for SEA B2B Marketers

Charanjit Singh

04 Aug 2025

B2B Marketing Buyer Personas insights-featured IMPACT Framework Continuous Testing

The $47K Persona Mistake: Why Job-Title Targeting Murders Your CPL in SEA

Charanjit Singh

28 Jul 2025

Demand Generation B2B Marketing insights-featured Track-to-Revenue

+38% CPL in SEA: Why ROI Is Under Siege (and How IMPACT Marketers Fight Back)

Charanjit Singh

21 Jul 2025

Transformasians

Simranjit Singh: Conquering Cancer With Data

John Scott

13 Feb 2024

AI AI newsletter

There’s a GPT For That: 10 Top Custom GPTs for Marketers and Creatives

Jez Cabidog

15 Dec 2023

AI NewNews AI newsletter

Revolutionary Strides in Video Generation

Charanjit Singh

13 Dec 2023

AI AI newsletter

Custom GPTs or How I Learned to Stop Working Harder and Love AI Assistants

Aahana Nawab

13 Dec 2023

AI AI newsletter

Future-Proof Your Marketing: Understanding Custom GPTs and Autonomous Agents

Charanjit Singh

12 Dec 2023

Diversifying the LLM Landscape: Google's Gemini Challenges OpenAI's Dominance

Charanjit Singh

12 Dec 2023

AI AI newsletter

The Great AI Odyssey: Sam Altman's Turbulent Weekend at OpenAI's Helm

Charanjit Singh

10 Dec 2023

AI AI newsletter

Synthetic Insights: The New Frontier in Marketing Research and Strategy

Charanjit Singh

15 Nov 2023

AI AI newsletter

Narratives of Triumph: Brands Leading the Charge in AI-Driven Strategic Planning

Charanjit Singh

15 Nov 2023

AI AI newsletter

Decoding Research: AI Tools That Illuminate Marketing Insights

Jez Cabidog

14 Nov 2023

AI AI newsletter

My Take on the OpenAI Dev Day Announcements as an Experienced Marketer and Agency Operator

Charanjit Singh

14 Nov 2023

AI AI newsletter

Driving AI Transformation: A Roadmap for Business Leaders

Charanjit Singh

15 Oct 2023

AI Artificial Intelligence AI newsletter

The Rise of the Agent Workforce- Steering Towards AI Driven Operations

Charanjit Singh

15 Oct 2023

AI AI newsletter

Latest Developments in AI - October 2023 Edition

Charanjit Singh

15 Oct 2023

AI Artificial Intelligence

Microsoft’s Copilot AI: Elevating Marketing Productivity

Inah Espinola

09 Oct 2023

Surviving the Robot Uprising: How I Told My Kids to AI-Proof Their Lives (and Marketing Careers)

John Scott

12 Sep 2023

AI Learning for Marketers: Kickstart Your Journey Today

Charanjit Singh

12 Sep 2023

4 Learning Platforms to Level Up Your AI Skills

Charanjit Singh

11 Sep 2023

AI NewNews

AI Titans Clash- The Latest Showdowns in the World of Innovation

Charanjit Singh

11 Sep 2023

Hacking ChatGPT: Prompt Engineering Best Practices

Inah Espinola

11 Sep 2023

Content Marketing AI

The Ethical Dilemma: Should We Disclose AI-Generated Content to Audiences?

Charanjit Singh

14 Aug 2023

Content Marketing AI

The Rise of AI Journalists: How The Associated Press Uses Bots for News

Charanjit Singh

14 Aug 2023

Content Marketing AI

RunwayML: A Marketer's Secret Weapon for Next-Gen Video Content

George Parel

14 Aug 2023

SEO Content Marketing AI Continuous Testing

Supercharge Your Content and SEO Strategy With These 10 AI tools

Inah Espinola

14 Jul 2023

Demystifying Generative AI: Your Essential Glossary for Large Language Models

Charanjit Singh

14 Jul 2023

Generative AI: The Trillion-Dollar Game Changer for the Global Economy and Workforce

Charanjit Singh

14 Jul 2023

AI NewNews

ChatGPT Growth Slows

Charanjit Singh

14 Jul 2023

Revolutionise Your Marketing Strategy

Charanjit Singh

14 Jul 2023

AI NewNews

Generative AI Takes the Lead in SAP's "Be Ready" Campaign

Inah Espinola

16 Jun 2023

AI NewNews

Google Introduces New AI-Powered Ads

Inah Espinola

16 Jun 2023

AI CoolTools

10 Cool AI Tools Every Marketer Should Know

Inah Espinola

16 Jun 2023

AI NoCode Agile, Integrated Media

AI In Action - Generating SEO Tags for large websites using ChatGPT AND NO-CODE AUTOMATION

Charanjit Singh

08 Jun 2023

AI Artificial Intelligence

10 ChatGPT plugins to supercharge every Marketer's productivity

Inah Espinola

19 May 2023

AI Artificial Intelligence

H1 2023 Artificial Intelligence Timeline

Charanjit Singh

19 May 2023

AI Artificial Intelligence

The Benefits of Implementing AI in Your Marketing Strategy

Charanjit Singh

19 Apr 2023

Women of Construct

Women of Construct - Inah, Luna and Jacqueline

Inah Espinola

03 Apr 2023

Women of Construct

Women of Construct - Sharon, Felani, Elvin, and Ashley

Inah Espinola

27 Mar 2023

Women of Construct

Women of Construct: Elleen, Denise, Raveena, and Jeslynn

Inah Espinola

20 Mar 2023

Women of Construct

Women of Construct: Thao, Aahana, and Lopa

Inah Espinola

13 Mar 2023

Marketing Technology (Martech) insights-featured Artificial Intelligence

What's the Real Score Between Marketing and ChatGPT? The B2Humans of Construct Digital Speak

Inah Espinola

10 Feb 2023

SEO CRO

Combining SEO & CRO: All You Need to Know to Boost Conversions

Inah Espinola

30 Jan 2023

insights-featured #HumansOfConstruct

Humans of Construct - Saifuddin Savliwala, Senior Project Manager

Inah Espinola

12 Jan 2023

Email Marketing insights-featured

How to Make the Most of Email Marketing Today

Sharon Low

09 Jan 2023

marketing transformation insights-featured

Construct Digital Leaders: What’s the Next Big Thing in B2B Marketing 2023?

Sharon Low

06 Dec 2022

Copywriting insights-featured UI/UX

10 Effective Copywriting Tips for High Converting UX

Inah Espinola

25 Nov 2022

insights-featured #HumansOfConstruct

Humans of Construct - Joseph Velasquez, Associate Creative Director

Inah Espinola

16 Nov 2022

Marketing Automation

How to Drive Product Upsells With Marketing Automation

Inah Espinola

07 Nov 2022

UI/UX

The Role of UI/UX in Transforming Your Business

Samantha Seah

27 Oct 2022

Your Guide to a Winning Social Media Content Strategy

Samantha Seah

19 Oct 2022

#HumansOfConstruct

Humans of Construct - Aahana Nawab, Senior Strategic Planner

Inah Espinola

12 Oct 2022

insights-featured

5 Ways to Avoid Greenwashing in Marketing

Sharon Low

04 Oct 2022

insights-featured #HumansOfConstruct

Humans of Construct - Harrison Cowan, Account Director

Inah Espinola

28 Sep 2022

Digital Marketing marketing transformation digital advertising

The Who, What, Why, & How of Digital Marketing

Samantha Seah

20 Sep 2022

Digital Marketing marketing transformation insights-featured

How To Succeed in Digital Marketing in a Post-Pandemic Future

Samantha Seah

14 Sep 2022

insights-featured

Influencer Marketing Should Be About Sharing Values, Not Just Exposure. Here's Why

Sharon Low

30 Aug 2022

insights-featured

Google Not What It Used To Be? Try TikToK

Imran Saleh

24 Aug 2022

Experience Transformation

The Who, What, Why & How of Branding

Samantha Seah

15 Aug 2022

marketing transformation

B2B SEO: How To Increase Your Brand Visibility via SEO

Samantha Seah

02 Aug 2022

Social Media

TikTok vs. Instagram Reels: Why Your Strategies Should Differ

Sharon Low

25 Jul 2022

insights-featured

Why Transforming the Brand Experience Is the Key to the Future of Marketing

Sharon Low

19 Jul 2022

Why a Great Content Experience is a Great Customer Experience

Samantha Seah

12 Jul 2022

marketing transformation

How to leverage SEO, digital marketing, and social media to accelerate marketing transformation

Samantha Seah

05 Jul 2022

Agency Life Awards insights-featured

Construct lights up at MARKies 2022

Charanjit Singh

28 Jun 2022

marketing transformation

5 Challenges to Marketing Transformation

Charanjit Singh

09 May 2022

customer journey Customer Experience insights-featured

How to Map your Customer Journey to deliver the best B2B Customer Experience

Charanjit Singh

06 Mar 2022

B2B Marketing Digital transformation Customer Experience insights-featured

Why Customer Experience Transformation is Important for your B2B Business

Charanjit Singh

25 Feb 2022

B2B Marketing ABM Account-Based Marketing Market Strategy insights-featured

Go beyond the Marketing Team to Succeed with your Account Based Marketing

Charanjit Singh

16 Feb 2022

Opinion Track-to-Revenue

A Shameful Job Scam

Charanjit Singh

07 Feb 2022

Data Analysis Analytics Digital transformation

An Executive POV to Understanding Data Analytics: How Descriptive vs Predictive vs Prescriptive Analytics can drive your Business Transformation

Charanjit Singh

27 Jan 2022

Digital Marketing Marketing Automation Data Analysis Data Privacy customer journey marketing transformation

Marketing Automation and Customer Data Platforms - Table stakes for Marketing Transformation in 2022.

Charanjit Singh

17 Jan 2022

AI Digital transformation Customer Experience

Chatbots For The Modern Business: Simple Vs AI Chatbot Workflow Strategies

Charanjit Singh

13 Jan 2022

customer journey Digital transformation

The Strategic Business Imperative for Digital Transformation in Asia

Charanjit Singh

10 Jan 2022

B2C Marketing digital marketing agency creative marketing transformation

Why Creativity is the Marketers No.1 Asset and how to Improve your Creativity

Charanjit Singh

26 Dec 2021

Buyer Personas Market Strategy customer journey marketing transformation Digital transformation

Introducing Design Thinking as a Framework for Executing Your Digital Transformation Roadmap

Charanjit Singh

20 Dec 2021

Digital Marketing Content Marketing AI Marketing Technology (Martech) Natural Language Processing marketing transformation

8 Free AI Marketing Tools to Improve your Marketing Team's Productivity

Charanjit Singh

05 Dec 2021

B2B Marketing digital marketing agency

Guide to Hiring a B2B Marketing Agency: What To Look Out For When Appointing A Singapore-Based Agency

Charanjit Singh

30 Nov 2021

Data Analysis B2B Marketing Marketing Technology (Martech)

DMP vs CDP - What's the difference and what should you be using?

Charanjit Singh

29 Nov 2021

B2B Marketing Agency Life Awards

Our biggest Awards Night Haul MEA2021

Charanjit Singh

26 Nov 2021

B2B Marketing Facebook

How B2B Marketers Can Use Facebook to Ramp Up New Business

Charanjit Singh

22 Nov 2021

Blockchain Marketing Technology (Martech) marketing transformation

Web3.0 And Digital Marketing

Charanjit Singh

16 Nov 2021

Marketing Automation B2B Marketing

The limitations of marketing automation

Charanjit Singh

05 Nov 2021

Digital Marketing digital marketing agency

Picking The Right Digital Marketing Agency in Singapore For You

Inah Espinola

01 Nov 2021

Digital Marketing Blockchain marketing transformation

What Marketers need to know about the Metaverse in 2021

Charanjit Singh

29 Oct 2021

Agency Life digital marketing agency Awards

Shortlisted for 6 Marketing Excellence Awards in 2021

Charanjit Singh

22 Oct 2021

Marketing Automation digital marketing agency marketing transformation insights-featured

Marketing Transformation in the Next Normal

Inah Espinola

15 Oct 2021

Construct Digital digital marketing agency Awards insights

Triple win for Construct Digital at MARKies Awards 2021

Charanjit Singh

17 Jun 2021

Agency Life Awards achievements

Shortlisted for 8 Markies Awards

Charanjit Singh

03 Jun 2021

Digital Marketing Marketing Automation Content Marketing B2B Marketing Buyer Personas Inbound Marketing customer journey

How personalising your content can increase your conversions

Raveena Randhawa

27 May 2021

Social Media Email Marketing Digital Marketing Marketing Automation Demand Generation Content Marketing B2B Marketing Buyer Personas Inbound Marketing customer journey

Top B2B Inbound Lead Generation Strategies for 2021

Avnash Singh

27 May 2021

How creating a Buyer Persona gets you qualified leads

Avnash Singh

13 Apr 2021

Social Media Digital Marketing Content Marketing Inbound Marketing Facebook

How to increase website traffic using Social Media

Raveena Randhawa

12 Apr 2021

Guide

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