Q&A: How Often Should I Send My Lead Nurturing Emails?

- 14 August 2017 at 6:56 | 0 comments

There’s an answer, but you’re not going to like it. Ready? The answer to "How often should I send my lead nurturing emails?" is…Read More
Topics: Email Marketing Inbound Marketing

Q&A: How Often Should I Send My Lead Nurturing Emails?

- 14 August 2017 at 6:56 | 0 comments

There’s an answer, but you’re not going to like it. Ready? The answer to "How often should I send my lead nurturing emails?" is…Read More 
Topics: Email Marketing Inbound Marketing

Pretty Please? Email Marketing Begins with Your Permission

- 19 July 2017 at 7:14 | 4 comments

In our digital world, no space can be more personal than our email inbox. Here, you can determine who gets in or is booted out. Majority of your information sits here (Letter of Offer? Check. Tenancy agreement from your landlady? Check.). Unless you’ve assigned Facebook Messenger to be the keeper of your documents, your email inbox pretty much holds everything. That's why email marketing has become such a coveted tool for marketers. These statistics prove it: McKinsey reports that "email is 40 times more effective at acquiring new customers than Facebook or Twitter." ExactTarget shows that for every $1 spent on email marketing, $44 of revenue is generated. But is it enough to just dive right in? To harness the power of email marketing, you have to remember one important word: Permission.Read More 
Topics: Email Marketing Marketing Automation Permission Marketing

Measure Twice, Cut Once: Test to Win at Email Marketing

- 07 July 2017 at 2:19 | 1 comments

Did you know that the world is inundated with emails? In a day, there are 215.3B emails sent; the average office worker gets 121 emails, of which 49.7% are spam. Despite the email deluge, did you know that 91% of the respondents surveyed say they’d like to receive promotional emails from companies they do business with? And 72% prefer companies to communicate with them via email? That means email is the preferred method. However, it’s an incredibly noisy environment. Think: a Speed Metal concert filled with screaming babies. So how would your B2B marketing email cut through the clutter and stay out of the spam zone? There’s a lot of internet advice on how to create the best darn email (we might have similar Email Marketing advice too!). But a lot of these websites miss one important thing to teach you: you must test your emails and test them well.Read More 
Topics: Email Marketing B2B Marketing

How to Save B2B Email Marketing from The Great Sales-Marketing Divide

- 05 June 2017 at 2:09 | 1 comments

My inbox is constantly flooded with emails. I guess it’s the same for most of you. Many are long-winded, self-promoting, call-me-now emails from salespeople who somehow got hold of my email address. They trumpet their wares without a care for my concerns; topped with a self-serving call-me-now plea that asks me to call the salesperson. The cheek of it. I guess it’s the same for most of you, too. Why do salespeople send such—yawn—emails? Email marketing has well-documented strategies and best practices. Salespeople have insights into their prospects’ cares and desires, yet these things are left out of their—yawn—emails. And it’s all because of a divide.Read More 
Topics: Email Marketing B2B Marketing Sales

How to Write B2B Marketing Emails that Get You Leads

- 20 December 2016 at 7:46 | 2 comments

In my previous post, I talked about why email should be part of every content marketer’s arsenal of tools. I also talked about the six dos and don’ts that content marketers should remember when using email to engage with prospective buyers, i.e., leads. This post gets down to the nitty gritty of what goes into the key emails of the lead nurturing process specifically for B2B email marketing campaigns. Remember: at the end of the day, when you report to your stakeholders and bosses, they’ll want to know what’s the Return on Investment in your marketing campaign. This includes the number of leads garnered. Read More 
Topics: Email Marketing Content Marketing B2B Marketing

6 Things Content Marketers Should Know About Effective Email Marketing

- 08 December 2016 at 6:23 | 0 comments

One of the trickiest parts of marketing is what comes after you create awareness and interest in your brand. You can release a viral video, write a groundbreaking blog post, or pull off a publicity stunt. But once prospective customers sit up and take notice of your brand, that’s when the hard work of keeping them interested begins.  You want their business, but you don’t want to scare them off by pushing your products into their faces too early. You need to engage with those hard-won prospective customers. That means continuously building trust and understanding of your brand, up until the eventual purchase.Read More 
Topics: Email Marketing Content Marketing B2B Marketing B2C Marketing

5 Digital Bites b/f Breakfast: Traditional Media is Declining, & More

- 18 October 2016 at 0:30 | 0 comments

“I can’t remember when the last time I read or touched a newspaper was” a colleague confessed some time ago “Anyway, why read newspapers when you can get most of the news free online?” Sentiments like these are pretty common, especially among the digitally-savvy millennials. To make things even more challenging for traditional media like newspapers, their market share of ads – a key part of their business models – are diminishing. Read on to find out what’s holding many traditional media businesses from adapting, in this edition of 5 Digital Bites before Breakfast. In other digital news: Apple enters the search ads business; The ethics of “designed inconveniences”; All about email call-to-action buttons; A Potential Acquisition of Twitter by Google.Read More 
Topics: Email Marketing Web Design Digital Marketing Google 5 Digital Bites

3 HubSpot Campaign Examples in Singapore

- 03 October 2016 at 2:30 | 0 comments

One indispensable tool for running successful inbound marketing campaigns is marketing automation. Marketing automation helps your inbound marketing in many ways, such as nurturing inbound leads and quantifying the results of your marketing efforts. In fact, we're big fans of using marketing automation for our inbound marketing campaigns here at Construct Digital. We've written several posts about the benefits of using marketing automation. Here, we draw upon the work our agency has done for clients to showcase three inbound marketing campaign examples that we ran using HubSpot. HubSpot is a popular marketing automation platform that is commonly used for inbound marketing. It provides the tools for social media marketing, content management, web analytics, landing pages, and search engine optimisation.Read More 
Topics: Email Marketing Digital Marketing Marketing Automation Content Marketing B2B Marketing Singapore Inbound Marketing

B2B Digital Marketing on a Shoestring Budget

- 16 June 2016 at 8:25 | 0 comments

In our previous blogpost, we discussed why businesses should continue investing in digital marketing in Singapore even when times are tough. But tough times usually mean budget cuts.  How, then, should marketers allocate their digital marketing finances when on a shoestring budget? Here, we recommend five best B2B practices for a $30,000, six to nine months long, digital marketing campaign using our digital marketing budget allocation kit.Read More 
Topics: Email Marketing Digital Marketing Content Marketing B2B Marketing Marketing Budget

B2B vs B2C Marketing: Know the Differences

- 09 June 2016 at 4:00 | 1 comments

A successful marketer needs to know what tactics work best for the business he is marketing. But there are so many different tactics out there. It can be confusing to determine the most effective ones for your business type. We highlight the key differences between B2B and B2C marketing, and explain how these differences influence the digital marketing tactics used.Read More 
Topics: Social Media Email Marketing Digital Marketing Content Marketing B2B Marketing Buyer Personas Marketing Budget