Every year, Starbucks Singapore launches a Christmas microsite to feature gift ideas and showcase their wide range of products. This also serves as an online catalogue that enables customers to get a sneak preview on what products to expect at Starbucks outlets during the Christmas season.
This year, Starbucks was looking for a strong design aesthetic that still highlighted the brand’s distinct look and feel.
Construct Digital designed a clean and crisp appearance for the microsite that immediately brings to mind both the brand and the season. Using the enterprise CMS Sitefinity, we also made sure that the gift gallery was easy to navigate.
Construct likewise further extended the website’s capabilities by creating specialised collections; handpicked and curated for each and every targeted persona. This was in addition to the Gift of the Week curation.
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