Riverbed Marketing

B2B Demand Generation with Inbound Marketing & Eloqua Marketing Automation Platform

Client Brief

When Riverbed adopted the Eloqua marketing automation platform globally, they needed an agency that could support their B2B demand generation and lead nurturing programmes in Asia Pacific.

They needed an agency who could develop a demand generation strategy and have the technical capability to roll out Eloqua across Asean, Australia, India, Korea, Japan and China.

Our Solution

Throughout 2015 Construct has been instrumental in helping Riverbed move their traditional demand generation activities like events and workshops to an online programme.

Through a combination of Content Syndication, Email Marketing, targeted Online Advertising and Lead Nurturing, we have helped them get in front of senior IT decision makers and lower the cost of lead acquisition by 50% while providing greater visibility into their Marketing ROI.


Moving Forward

Today, we continue to work with Riverbed as they push to gain market share in APAC with greater emphasis on Digital Marketing. And we extended our scope to include partner development programmes.

Eloqua Marketing
Automation Expertise
Lead Agency supporting
6 markets in APAC
Lowered cost of Lead
Acquistion by 50%
Interested in how we can help?

Looking for a digital marketing agency that has the experience and expertise to deliver real results online?

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We're a digital marketing agency ready to take on any challenge, and deliver on it.

Our team of in-house marketers, developers and strategists will be able to provide their expertise on any digital needs.

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