Award-winning independent B2B marketing agency Construct Digital has appointed seasoned creative leader John Scott as Executive Creative Director to beef up its creative capabilities and further elevate its digital marketing and marketing automation offerings.
This marks a return to independent agency life for Scott who previously headed up Cuckoo, an independent creative boutique. More recently, Scott was contracted as ECD to lead the combined creative departments at Publicis Groupe-owned agencies Digitas and Arcade.
“Construct has been going great guns for well over a decade now and yet the business still has that fearless can-do spark of a tech start-up,” Scott said of his appointment. “Now we’re heading into Construct’s transformational teenage years, I’m chuffed to become part of the team and help champion its creative culture internally and in partnership with our clients.”
With 25 prolific years as a copy-based creative, Scott brings with him extensive experience drawn from a long list of clients across virtually every industry. He has worked with network agencies and independents from Australia to the UK, Europe, the Middle East, and Singapore full-time, freelance, and as an owner. Along the way, his work has been widely recognised for creativity and effectiveness at international awards shows including Cannes, Caples, Clios, the One Show, New York Festivals and London International Awards.
The ECD role is a newly created position at Construct Digital, reflecting the business’s continuing commercial success and its ambitions to deliver even greater value to clients. In this new role, which Scott commenced in April, he manages and mentors Construct Digital’s 10-strong team of cross-disciplinary multicultural creative and content specialists across Singapore, India and the Philippines.
Scott is tasked with raising Construct Digital’s creative profile by bringing big-picture thinking grounded in real-world pragmatism to the current client roster, as well as driving new business efforts. He joins the Construct Digital’s leadership team and reports directly into Construct Digital Managing Partner Charanjit Singh.
“We are very excited to have John on board who brings his many years of outstanding creative experience,” says Singh. “Building a strong creative capability on top of our existing service offering in digital marketing, data analysis, consulting, content marketing and tech production will allow us to add even more value to our clients’ business.”