Introducing The New Construct Digital: New, Bold, Now.

On this month exactly 8 years ago, Construct Digital first opened its doors, hired its first staff, and spoke of one dream - to be the agency for agencies, doing good work through their vision. Today, after growing to 3 regional offices, with staff across 4 countries, we’ve become so much more than our dreams, and proudly stand today as one of the leading independent B2B agencies in Singapore, servicing our own esteemed clientele. 

To reflect how far we’ve come, we undertook an ambitious initiative, which will be rolling out in phases over the next week - a brand revamp.

After months of work, we have concluded an extensive brand-refresh exercise encompassing our digital, social and print properties. For this undertaking, we had one unified vision instilled across multiple departments working on the project - to refresh a brand that has seen us through 8 years, to better reflect the strides we’ve made since, and to take us forward beyond the next 8.

We wanted something new. We aspired for something bold. We needed it now.

 

What do we mean by new, bold, now?

NewWe wanted our clients, industry peers and competitors to see us in a new light that they’ve never seen before.

BoldWe wanted to make a striking statement that was uniquely ours. To create an identifiable and memorable brand that sticks out from the crowd.

NowWe wanted the rebrand to be rooted in the present, and ready for the future.

There’s only so much we can say about a rebrand. We’ll let some teasers of things that are set to progressively go live in the next few days, do the talking.

Bird's eye view of what's coming.

Visual overhauls on the website.

New social look.

Updated corporate decks.

What's in a name(card)?

 

Of course, it's not just a simple visual overhaul that we're embarking on. In fact, our visual updates only serve to better reflect the steps we have been taking to digitally transform our company - an effort that began years ago, having borne fruit in over the past year's award triumphs, client wins and record growth.

That said, do bear with us as we experience teething pains over the next week, as we push live rebranded items in waves. Look out for a follow-up update where we take you through whatever's changed and what's new.

Got a question or comment about the brand revamp? Leave one down below, and we’ll get right back to you!

 

Posts by topics

Related Content

With Christmas coming up, the reindeer-and-snowflake decorations are now everywhere. However, before we have unwrapped our gifts and digested the log cakes, interest in the next festivity has already picked up. 

Read More

Marketing for Chinese New Year: Keywords to consider for an effective festive campaign

Eli Hanif
written by

Eli Hanif

10 December 2018

Black Friday, one of the biggest sales events of the year, concluded just last week. It’s given way to a phenomenon where users duke it out in retail outlets as they clamour for the best deals. Convenience and shifting consumer behaviour aside, this ...

Read More

A List of Yearly eCommerce Sale Events and How To Avoid Hurting Your Brand in a World of Constant Discounts

Eli Hanif
written by

Eli Hanif

04 December 2018

True to its namesake, vertical videos ads are videos that span the height of your mobile screen. Seemingly popularised by the rise of story-based advertising on Instagram, Facebook and Snapchat, the format has begun cropping up on traditionally ...

Read More

Vertical Mobile Video Ads: How to make use of Newfound Screen Real Estate on Phones

Eli Hanif
written by

Eli Hanif

28 November 2018