Introducing The New Construct Digital: New, Bold, Now.

On this month exactly 8 years ago, Construct Digital first opened its doors, hired its first staff, and spoke of one dream - to be the agency for agencies, doing good work through their vision. Today, after growing to 3 regional offices, with staff across 4 countries, we’ve become so much more than our dreams, and proudly stand today as one of the leading independent B2B agencies in Singapore, servicing our own esteemed clientele. 

To reflect how far we’ve come, we undertook an ambitious initiative, which will be rolling out in phases over the next week - a brand revamp.

After months of work, we have concluded an extensive brand-refresh exercise encompassing our digital, social and print properties. For this undertaking, we had one unified vision instilled across multiple departments working on the project - to refresh a brand that has seen us through 8 years, to better reflect the strides we’ve made since, and to take us forward beyond the next 8.

We wanted something new. We aspired for something bold. We needed it now.

 

What do we mean by new, bold, now?

NewWe wanted our clients, industry peers and competitors to see us in a new light that they’ve never seen before.

BoldWe wanted to make a striking statement that was uniquely ours. To create an identifiable and memorable brand that sticks out from the crowd.

NowWe wanted the rebrand to be rooted in the present, and ready for the future.

There’s only so much we can say about a rebrand. We’ll let some teasers of things that are set to progressively go live in the next few days, do the talking.

Bird's eye view of what's coming.

Visual overhauls on the website.

New social look.

Updated corporate decks.

What's in a name(card)?

 

Of course, it's not just a simple visual overhaul that we're embarking on. In fact, our visual updates only serve to better reflect the steps we have been taking to digitally transform our company - an effort that began years ago, having borne fruit in over the past year's award triumphs, client wins and record growth.

That said, do bear with us as we experience teething pains over the next week, as we push live rebranded items in waves. Look out for a follow-up update where we take you through whatever's changed and what's new.

Got a question or comment about the brand revamp? Leave one down below, and we’ll get right back to you!

 

Posts by topics

Related Content

Less than a week ago, the Captain Marvel landing page was unleashed into the world, and it was nothing short of amazing (in my opinion). While I’d like to deny the immediate resonance I have with the website stemming from its appeal to the ...

Read More

Captain Marvel’s Brilliant 90's-Inspired Website is a Testament To The Power of Nostalgia in Marketing

Jan Mascarina
written by

Jan Mascarina

19 February 2019

2018 was a year of rapid growth, momentous wins and courageous steps to reinvent, modernise and go toe-to-toe with industry behemoths. Here's a quick video recap of what went down in 2018 for what today stands as among Singapore's finest independent ...

Read More

Construct Digital’s Year of Wins in 2018: Now Ranking Amongst Singapore’s Best Independent Digital Agencies

Jan Mascarina
written by

Jan Mascarina

28 January 2019

2 weeks into 2019, and a new world record has already been set - by an egg. Meanwhile, Gillette shaves away the weight of hyper-masculinity with its refreshing take on the "Me Too" conversation. We take a look at the unexpected newsfeed domination ...

Read More

Early 2019 Waves: Gillette Says #MeToo, and the Record-Breaking Egg

Sophia Ng
written by

Sophia Ng

17 January 2019