I'm proud to announce a successful night for us at the Marketing Excellence Awards held on 9th Dec 2020.
Going into the evening with 5 nominations, we were confident of bringing back some trophies. And we were not disappointed!
Our Award Wins:
1) Bronze for Excellence in B2B Marketing
We won for our work with the SAP's SuccessFactors Brand. With our campaign, we exceeded our set KPIs by 400%, delivering exceptional value to the business with a multi-channel marketing campaign across LinkedIn and Facebook to help raise awareness as well as drive Nett New Names.
2) Silver for Excellence in Performance Marketing
We won this for driving record number of Leads and Registrations for NUS Business School's MBA and Executive MBA programs. Measured over an entire year with focused activities during the peak MBA season, we worked with NUS to develop a multi-channel, multi-touch campaign that drove customers from initial Interest through to the final step of signing up for an MBA programme. Having full Creative remit allowed us to craft persona specific messages and Creatives which we used to great success, targeting Audiences globally across primary and secondary growth markets.
We worked closely with NUS IT to develop an automated Nurture process to streamline the conversion process, helping to deliver record Program registration for NUS Business School while beating initial KPIs by between 300-500%.
I am really proud of all the hard work and dedicated put in my the team at Construct Digital and I look forward to greater achievements in the new Year.