Our first big marketing award win – Effies 2014

Construct Digital wins Silver Effie with Y&R Singapore for Dark Dog

Hailed as the Oscars of the marketing world, the Effie Awards, presented by IAS, it is one of the leading global awards honouring excellence and effectiveness in marketing communications and advertising.

Construct Digital, working together with Y&R Singapore has won a Silver award in the 2014 Singapore Effie Awards for its work on the Dark Dog brand of energy drinks.

Y&R Singapore was the lead agency with Construct Digital taking charge of social media strategy, engagement and content development for the execution of the “36-Hour Day: Longest Day of Fun” campaign which saw Dark Dog Singapore grow its Facebook community by 80%, while raising its online brand awareness by 81%.

We are grateful to Farrokh Madon, Chief Creative Officer, Y&R Singapore and Dinesh Singh, Managing Director, Teerath & Co., Dark Dog Singapore distributor for the opportunity to be part of the winning team.

Here’s the full list of winners at the 2014 Singapore Effies.