UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 1 (Design and Usability)

- 06 June 2018 at 6:20 | 0 comments

By now, you know the importance of doing proper user acceptance testing (UAT) for your web products. In It’s a Wrap! An Introduction to User Acceptance Testing, we compacted the whats, hows, and whys of a UAT, what it demands from every marketer, along with identifying the repercussions in failing to perform a thorough UAT.Read More
Topics: Web Design Web Development User Acceptance Testing

UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 1 (Design and Usability)

- 06 June 2018 at 6:20 | 0 comments

By now, you know the importance of doing proper user acceptance testing (UAT) for your web products. In It’s a Wrap! An Introduction to User Acceptance Testing, we compacted the whats, hows, and whys of a UAT, what it demands from every marketer, along with identifying the repercussions in failing to perform a thorough UAT.Read More 
Topics: Web Design Web Development User Acceptance Testing

What Is User Acceptance Testing (UAT)? The Ultimate Guide for 2018

- 25 May 2018 at 10:19 | 0 comments

You’re at the tail-end of an important web project that you’ve spent weeks working on with your team members, designers and developers. You’re at wits’ end managing shareholders’ expectations for this product to push through without a glitch. You’ve put in all the work—brainstorming, planning, crafting the project brief, scoping, and achieving various milestones of approval stages in the project timeline. Now, you’re determined to see your hard work bear fruit. Nothing must go wrong—and nothing will, if you give due diligence to proper user acceptance testing (UAT).Read More 
Topics: Web Design Web Development User Acceptance Testing

Your Guide To Web Development Terms and Lingo (The Crash Course You Didn't Know You Needed!)

- 04 May 2018 at 5:43 | 1 comments

We’ve said it before and we’ll never tire of saying it—digital isn’t the future; it’s the present. If you haven’t gotten onboard yet, it can definitely be a daunting task when you start searching for resources, tutorials, or general information about the subject, whether you’re planning on doing the digital work yourself, or reading up before you meet with a consultant who can do the work for you.Read More 
Topics: Responsive Design Web Design Web Development

Did Progressive Web Apps Prevent the Prophesied Web Death? (An Analysis in 2018)

- 20 April 2018 at 12:57 | 0 comments

In 2014, the Wall Street Journal proclaimed “The Web is Dying, Apps Are Killing It”, as they talked about the rise of native apps specifically designed for mobile platforms like iOS and Android.Read More 
Topics: Responsive Design Web Design Web Development App Development Subject Matter Expert

5 Technical Reasons Your Blog Has a High Bounce Rate (and How to Fix It!)

- 05 April 2018 at 11:13 | 3 comments

Out of 100 readers, only 2 will actually read your blog.Read More 
Topics: Responsive Design Web Design Web Development

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 2

- 23 January 2017 at 2:12 | 0 comments

In part 1 of our mini-series on the 2017 digital trends, we examined developments in three key fields: SEO, social media, and content marketing. We also talked about what these developments mean for marketers and how they can update their marketing strategies accordingly. This second and final part focuses on another three fields: eCommerce, user experience (UX), and big data.Read More 
Topics: Web Design Digital Marketing Data Analysis Content Marketing B2B Marketing B2C Marketing AI Chatbots

What to Consider Before You Develop an Ecommerce Website in Singapore: Part 2

- 05 January 2017 at 5:23 | 10 comments

In the first part of this article, we talked about some of the most important things you must know at the very beginning when setting up an eCommerce website in Singapore. We walked you through choosing a domain name registrar, detailed the differences between major hosting providers, talked about the most important features that an eCommerce website should have, and explained the importance of mobile and responsive design in this day and age of widespread smartphone usage. In this second part, we move deeper into the realm of eCommerce website development, as we look at some of the considerations you should be making for your backend, your site’s appearance, and the content you’ll be producing.Read More 
Topics: Web Design Singapore eCommerce Web Development

5 Digital Bites b/f Breakfast: Fake News, Chatbots, Wifi Trash Bins & More

- 29 November 2016 at 2:00 | 0 comments

Do you get most of your news on Facebook? Do you attempt to check the facts? Probably not. So, for all you know, the news you read on social media could be fake. According to Buzzfeed, fake news about the US election got more engagement on social media than news from top media outlets. Read more about this worrying trend in this edition of 5 Digital Bites. More from digital land: Should brands use chatbots to handle customer orders this holiday season?; Is website design too cookie-cutter these days?; Free Wifi trash cans on Singapore’s Orchard Road; Implications of a Trump administration for the tech world.Read More 
Topics: Social Media Web Design Digital Marketing 5 Digital Bites US Presidential Campaign 2016 Chatbots

3 Websites We're Proud to Have Launched in November

- 19 November 2016 at 3:58 | 0 comments

We've written a lot about digital marketing on this blog, but did you know that website design and development is also a big part of what we do? I'm proud to showcase three great websites the team recently did for three clients here in Singapore and the APAC region. Super-sleek and following great mobile first design principles, these sites look gorgeous on your desktop, mobile phones, and tablets. So, without further ado... (drum roll)Read More 
Topics: Web Design B2C Marketing Web Development

5 Digital Bites b/f Breakfast: UX Comparison Between Presidential Campaigns, & More

- 31 October 2016 at 12:11 | 0 comments

The final showdown between Clinton and Trump is just a week away! This round of US presidential elections has seen plenty of eyebrow-raising accusations, outrageous gaffes, and crazy antics. But how effective have the two rivals' campaigns really been? In this week's edition of 5 Digital Bites, we feature a UX comparison between Clinton's campaign and Trump's campaign. Joe Toscano cuts through the sound and fury of the elections to answer the question: which candidate has provided a more engaging campaign experience for voters so far? In other digital news: Mobile page speed can impact your revenues; Facebook's latest Recommendations feature; Should marketers be worried about the removal of Snapchat's autoplay; AI deep learning is changing your life. Read More 
Topics: Social Media Web Design Digital Marketing 5 Digital Bites