The Market Research Agency to Inform Your Brand Positioning

Use robust, data-driven market research to formulate your organisation’s next power move.

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Know Your Customers

You’re better equipped to market your product or service when you know exactly what your customers are looking for. At Construct Digital, we specialise in consumer data analysis, providing insights to help your business enhance customer experience.

Know Your Competition

Understanding your competition gives you leverage to market better and target audience sentiments. We help you identify the gaps and opportunities in our competitive analysis.

Market Deep-dive

Entering any market demands extensive research. You need to be aware of the cultural context, customer behaviour, and recent trends and challenges in the market. Construct Digital with its expertise and experience can help you to find your sweet spot.

Build Strong Brand Positioning With the Right Framework

With our tried-and-tested 4Cs framework, we provide insights to position your brand in today’s competitive business landscape.

Our Market Research 4Cs Framework

Company Research

We help to understand the core competencies that your company has, which creates differentiable customer value.

Culture and Market Research

We focus on understanding the industry trends, market challenges, market size, market segmentation, and similar products or service behaviour to find the perfect fit for your brand in the market.

Competitor Research

We evaluate your competitors’ strengths and weaknesses, as well as their offerings, online presence, USPs, and market positioning.

Consumer Research

Consumer behaviour is at the core of the 4Cs. This includes consumer sentiments towards the market, the trends they follow, their demands, and social media consumption and behaviour. We also formulate the target audience and research the consumer segment to understand their pain points. We then move on to create personas that help us build brand positioning.

Our Clients

WHAT OUR CLIENTS SAY

"It took Construct just 2 weeks to rank our keyword on the top spot; and just under 3 months to get us a positive return on investment. These folks are on a different level when it comes to SEO!"

Sagar Khatri, CEO - Multiplier

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NUSS The Graduate Club: Digital Marketing Done Right

Everyone loves a comeback story. From a dwindling membership count, find out how a highly-targeted, multi-channel digital marketing campaign managed to pull NUSS The Graduate Club back on its feet with explosive results.

Ready to strengthen your brand positioning?

We’d love to have a chat.

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