Revolutionise Your Marketing Strategy

Charanjit Singh
14 Jul 2023

Discover the game-changing potential of generative AI models for your marketing efforts! In this article, we dive into the latest advancements that can revolutionise your approach to creating personalised and engaging audio and visual content. From open-source LLMs to text-to-video models, we explore the different types of AI tools and their incredible capabilities. Imagine saving time and resources while producing high-quality content that resonates with your audience.  These AI models also enhance customer interactions, promote transparency, and ensure responsible AI use. If you're ready to take your marketing strategy to the next level, join us on this exciting journey into the world of generative AI. Need expert guidance? Speak with AI & Automation Specialists for personalised assistance. Let's unlock the potential of AI in your business together!

Open-Source LLMs

Open-Source Large Language Models (LLMs) are freely accessible AI tools that can generate human-like text. They can perform tasks like answering questions, summarising documents, or creating content. These models, like OpenAI's GPT-2, are widely used in fields like marketing for content creation, customer service, and data analysis.


Exciting news for marketers! The Technology Innovation Institute’s (TII) Falcon 40B, a leading large-scale open-source AI model from the United Arab Emirates, is now royalty-free for commercial and research use. This game-changing decision comes in response to the growing global demand for accessible AI technology. Falcon 40B has already claimed the top spot on Hugging Face’s leaderboard for large language models, surpassing competitors like Meta’s LLaMA and Stability AI’s StableLM.

Released under the Apache 2.0 license, end-users gain access to all patents covered by the software, ensuring both security and availability of this powerful open-source solution. Marketers can now enjoy faster project starts, accelerated iterations, and more flexible software development processes. With robust community-driven support and simplified license management, this move fosters transparency, inclusivity, and rapid progress in the field of AI. Prepare to unlock a world of possibilities across industries and sectors as you harness the potential of Falcon 40B. It's time to embrace the future of AI-driven marketing!

Multimodel LLMs

Multimodal Large Language Models (LLMs) are advanced AI tools that can understand and generate multiple types of data, such as text, images, and audio. They can interpret a mix of inputs and produce corresponding outputs, making them versatile for various tasks. For instance, they can generate a text description from an image, or vice versa. Multimodal LLMs are increasingly used in diverse fields, including marketing, where they can create rich, interactive content and provide comprehensive data analysis.


Microsoft researchers have introduced Kosmos-2, a Multimodal Large Language Model (MLLM) that brings a new level of versatility to customer interactions. Kosmos-2 is designed to understand and respond to various modalities, including text, images, and audio. One standout feature of Kosmos-2 is its grounding capability, which allows it to connect specific regions of an image with their geographical coordinates. This means that users can now directly point to an item or region in an image instead of relying on lengthy text descriptions.

Moreover, Kosmos-2 goes beyond simple recognition by providing visual responses such as bounding boxes. These visual cues help to clarify referring expressions and improve the accuracy and completeness of the model's text responses. With Kosmos-2, marketers can leverage this versatile interface to enhance customer interactions, making it easier for customers to ask questions or express interest by simply pointing to products in images. This not only improves communication precision but also enhances customer understanding and satisfaction.


Audio Models

Audio Models are specialised AI tools that can understand and generate sound-based data. They can analyse audio inputs, such as speech or music, and produce corresponding outputs, like transcriptions or new audio clips. These models can be used for tasks like speech recognition, voice synthesis, music generation, and audio classification. In marketing, Audio Models can be used for creating voiceovers, transcribing customer calls, or even composing jingles.

Eleven labs AI Speech Classifier

ElevenLabs has recently announced the release of its AI Speech Classifier, a pioneering tool in the generative audio space. This innovative product allows users to upload an audio sample and determine whether the clip contains AI-generated audio from ElevenLabs. The AI Speech Classifier is now accessible to the public and selected partners via an API, marking a significant stride in the company's commitment to transparency and the creation of a safe generative media environment.

The AI Speech Classifier's potential impact on the world of AI is substantial. As Mati Staniszewski, a representative from ElevenLabs, explains, the company's mission is to dissolve language barriers and make all content universally accessible in any language and voice. This tool brings them one step closer to achieving this goal. By enabling the identification of AI-generated audio, it not only enhances transparency but also promotes responsible use of AI technologies. This development could revolutionise storytelling by empowering content creators to reach all audiences in a safe and responsible manner. With the support of their growing team and investors, ElevenLabs continues to push the boundaries of what's possible in the realm of AI and generative media.

Google SoundStorm

SoundStorm, developed by Google Research, is a model for efficient, non-autoregressive audio generation. It takes semantic tokens from AudioLM as input and uses bidirectional attention and confidence-based parallel decoding to generate tokens of a neural audio codec. SoundStorm can produce audio of the same quality as AudioLM, but with higher consistency in voice and acoustic conditions, and it is two orders of magnitude faster. It can generate 30 seconds of audio in just 0.5 seconds on a TPU-v4.

SoundStorm can synthesise high-quality, natural dialogues given a transcript annotated with speaker turns and a short prompt with the speakers' voices. It can control the spoken content, speaker voices, and speaker turns, making it a powerful tool for generating audio content.

For marketers, SoundStorm could be a game-changer. Its ability to rapidly generate high-quality, natural-sounding audio could be used to create engaging and personalised audio content for marketing campaigns. It could also be used to create voiceovers for video content, or to generate audio content in different voices to appeal to different target audiences. Furthermore, its speed and efficiency could significantly reduce the time and resources required to produce audio content, making marketing campaigns more cost-effective and efficient.

Text-to-Video Models

Text-to-Video Models are advanced AI tools that can generate video content based on text descriptions. They interpret the text input and produce a corresponding video output, effectively visualising the described scenario. These models can be used for tasks like creating video clips from scripts, animating stories, or generating visual aids for explanations. In marketing, Text-to-Video Models can be used to create engaging video content for campaigns based on written ideas or concepts.


Imagen is an innovative tool developed by Google Research. Think of it as a highly skilled artist that can create photo realistic images based on your descriptions. You simply provide it with a text description, like "a bustling city street at sunset," and Imagen will generate a picture that matches your description.

The technology behind Imagen is a combination of two powerful techniques. First, it uses a language model, which is a type of software that understands and interprets text just like a human would. Second, it uses a diffusion model, which is a method for creating high-quality images (this is similar to Stable Diffusion and Mid-journey).

For marketers, Imagen could be a game-changer. It could allow you to create custom, high-quality visual content for your campaigns based on your specific needs and descriptions (imagine no more stock libraries or expensive photoshoots). However, the creators at Google are being cautious with this technology. They're making sure it's used responsibly and doesn't unintentionally create content that could be harmful or offensive. So, while it's not available for public use just yet, it's definitely a tool to keep an eye on for the future.

Similar Products that you can use today - Mid-Journey or the open-source Stable Diffusion 

Runway Gen-2

Runway Research has introduced Gen-2, a multi-modal AI system that can generate novel videos from text, images, or video clips. This advanced tool can realistically and consistently synthesise new videos by applying the composition and style of an image or text prompt to the structure of a source video. It offers various modes of operation, including text to video, text + image to video, image to video, stylisation, storyboard, mask, render, and customisation.

Gen-2 is a significant step forward for generative AI, with user studies indicating that its results are preferred over existing methods for image-to-image and video-to-video translation. It represents Runway Research's commitment to building multimodal AI systems that enable new forms of creativity.

For marketers, Gen-2 could be a powerful tool for creating compelling video content. It could be used to generate videos in any style imaginable using text prompts, apply the style of any image or prompt to every frame of a video, turn mockups into fully stylised and animated renders, and much more. This could save time and resources in content creation and allow for greater customisation and personalisation of video content.

Choices! Choices!

In conclusion, the latest developments in generative AI models hold great promise for marketers looking to create personalized and engaging content at scale. Whether it's open-source LLMs, multimodal LLMs, audio models, text-to-video models, or any other type of generative AI, these tools can significantly reduce the time and resources required to produce high-quality audio and visual content while improving customer interactions, transparency, and responsible use of AI technologies. Savvy marketers who embrace these tools and use them effectively will be well-positioned to stay ahead of the curve in this rapidly evolving field. Want to talk to a specialist about your AI strategy? We can help.

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