Our first big marketing award win – Effies 2014

An actual example from a Singaporean Tech Company

Construct Digital wins Silver Effie with Y&R Singapore for Dark Dog

Hailed as the Oscars of the marketing world, the Effie Awards, presented by IAS, it is one of the leading global awards honouring excellence and effectiveness in marketing communications and advertising.

Construct Digital, working together with Y&R Singapore has won a Silver award in the 2014 Singapore Effie Awards for its work on the Dark Dog brand of energy drinks.

Y&R Singapore was the lead agency with Construct Digital taking charge of social media strategy, engagement and content development for the execution of the “36-Hour Day: Longest Day of Fun” campaign which saw Dark Dog Singapore grow its Facebook community by 80%, while raising its online brand awareness by 81%.

We are grateful to Farrokh Madon, Chief Creative Officer, Y&R Singapore and Dinesh Singh, Managing Director, Teerath & Co., Dark Dog Singapore distributor for the opportunity to be part of the winning team.

Here’s the full list of winners at the 2014 Singapore Effies.

Posts by topics

Related Content

Less than a week ago, the Captain Marvel landing page was unleashed into the world, and it was nothing short of amazing (in my opinion). While I’d like to deny the immediate resonance I have with the website stemming from its appeal to the ...

Read More

Captain Marvel’s Brilliant 90's-Inspired Website is a Testament To The Power of Nostalgia in Marketing

Jan Mascarina
written by

Jan Mascarina

19 February 2019

2018 was a year of rapid growth, momentous wins and courageous steps to reinvent, modernise and go toe-to-toe with industry behemoths. Here's a quick video recap of what went down in 2018 for what today stands as among Singapore's finest independent ...

Read More

Construct Digital’s Year of Wins in 2018: Now Ranking Amongst Singapore’s Best Independent Digital Agencies

Jan Mascarina
written by

Jan Mascarina

28 January 2019

2 weeks into 2019, and a new world record has already been set - by an egg. Meanwhile, Gillette shaves away the weight of hyper-masculinity with its refreshing take on the "Me Too" conversation. We take a look at the unexpected newsfeed domination ...

Read More

Early 2019 Waves: Gillette Says #MeToo, and the Record-Breaking Egg

Sophia Ng
written by

Sophia Ng

17 January 2019