Our first big marketing award win – Effies 2014

An actual example from a Singaporean Tech Company

Construct Digital wins Silver Effie with Y&R Singapore for Dark Dog

Hailed as the Oscars of the marketing world, the Effie Awards, presented by IAS, it is one of the leading global awards honouring excellence and effectiveness in marketing communications and advertising.

Construct Digital, working together with Y&R Singapore has won a Silver award in the 2014 Singapore Effie Awards for its work on the Dark Dog brand of energy drinks.

Y&R Singapore was the lead agency with Construct Digital taking charge of social media strategy, engagement and content development for the execution of the “36-Hour Day: Longest Day of Fun” campaign which saw Dark Dog Singapore grow its Facebook community by 80%, while raising its online brand awareness by 81%.

We are grateful to Farrokh Madon, Chief Creative Officer, Y&R Singapore and Dinesh Singh, Managing Director, Teerath & Co., Dark Dog Singapore distributor for the opportunity to be part of the winning team.

Here’s the full list of winners at the 2014 Singapore Effies.

Posts by topics

Related Content

PREVIEW

Ask yourself this: Do you really know who you are selling your products/services to? Even if you do, there may be segments of your customers you might not be properly focusing on, and they are costing you clicks, conversions, and ultimately revenue. ...

Read more
PREVIEW

Social media has become a key marketing tool today especially for small businesses, it can help you grow your brand's awareness, create a connection between you and your target audience as well as help to draw new consumers to your business.

Read more
PREVIEW

As a startup, getting your business up and running might seem daunting, the fear in making errors when it comes to hiring the right people and even coming up with your business plan can be overwhelming .

Read more
PREVIEW

Read more