Our first big marketing award win – Effies 2014

Construct Digital wins Silver Effie with Y&R Singapore for Dark Dog

Hailed as the Oscars of the marketing world, the Effie Awards, presented by IAS, it is one of the leading global awards honouring excellence and effectiveness in marketing communications and advertising.

Construct Digital, working together with Y&R Singapore has won a Silver award in the 2014 Singapore Effie Awards for its work on the Dark Dog brand of energy drinks.

Y&R Singapore was the lead agency with Construct Digital taking charge of social media strategy, engagement and content development for the execution of the “36-Hour Day: Longest Day of Fun” campaign which saw Dark Dog Singapore grow its Facebook community by 80%, while raising its online brand awareness by 81%.

We are grateful to Farrokh Madon, Chief Creative Officer, Y&R Singapore and Dinesh Singh, Managing Director, Teerath & Co., Dark Dog Singapore distributor for the opportunity to be part of the winning team.

Here’s the full list of winners at the 2014 Singapore Effies.

Posts by topics

Related Content

With Christmas coming up, the reindeer-and-snowflake decorations are now everywhere. However, before we have unwrapped our gifts and digested the log cakes, interest in the next festivity has already picked up. 

Read More

Marketing for Chinese New Year: Keywords to consider for an effective festive campaign

Eli Hanif
written by

Eli Hanif

10 December 2018

Black Friday, one of the biggest sales events of the year, concluded just last week. It’s given way to a phenomenon where users duke it out in retail outlets as they clamour for the best deals. Convenience and shifting consumer behaviour aside, this ...

Read More

A List of Yearly eCommerce Sale Events and How To Avoid Hurting Your Brand in a World of Constant Discounts

Eli Hanif
written by

Eli Hanif

04 December 2018

True to its namesake, vertical videos ads are videos that span the height of your mobile screen. Seemingly popularised by the rise of story-based advertising on Instagram, Facebook and Snapchat, the format has begun cropping up on traditionally ...

Read More

Vertical Mobile Video Ads: How to make use of Newfound Screen Real Estate on Phones

Eli Hanif
written by

Eli Hanif

28 November 2018