2018 was a year of rapid growth, momentous wins and courageous steps to reinvent, modernise and go toe-to-toe with industry behemoths. Here's a quick video recap of what went down in 2018 for what today stands as among Singapore's finest independent digital marketing agencies.
Practicing what we preach: our agency's inbound marketing efforts drives new traffic milestones.
It's no secret that we are big espousers of inbound and content marketing. This sustained and continued effort to push quality content our audiences care about has helped us generate over 3.2 million impressions over the span of a year.
We ran our website through Alexa (the leading platform that provides web traffic data, global rankings, and other information on 30 million websites) against our competitors, and found that Construct Digital was among the most trafficked independent agency sites in the last 3 months (based on Alexa Traffic Rank).
Here are the rankings pulled as of January 24 2019.
|Rank||Agency||Alexa Global Rank|
|14||Ice Cube Marketing||2,415,038|
|22||The Secret Little Agency||2,830,483|
|41||Wild Advertising & Marketing||6,516,207|
|45||Roots Digital Media Pte Ltd||7,173,672|
|48||Blak Labs (Agency Blak)||7,426,651|
We acknowledge that traffic numbers alone do not give the entire picture of a website's performance (and that Alexa numbers are indicative estimates). However, when combined with other efforts we had in the year like a brand refresh (Fact: this caused a significant site rank and traffic dip, as Google had re-indexed all our site pages), it does look like that our inbound methodology is paying off.
When choosing your next agency, consider the fact that Construct Digital does not only preach inbound and search marketing to its clients, but applies it internally as well. Our industry awards in inbound and search (where we were recognised twice in 2018) truly exemplify our inbound know-how.
Speaking of a brand refresh: Construct Digital launches a new look with the mantra: New, Bold. Now.
Coinciding with the 8th anniversary of Construct Digital opening its first permanent office doors, we rolled out a brand refresh which included a refreshed visual and brand identity, a unified communications strategy and a revamped website.
We won 4 different prestigious industry awards in 2018, as testament to our good work.
In 2018, we won awards from 4 different award ceremonies, recognising the excellent work we are delivering to our clients, and cementing our position as one of Singapore's best independent digital agencies.
We welcomed many new faces, and gave them reasons to smile (through the work!).
We've had over 372 work from home days, and recognised multiple people with steady points (we give this out to someone who's demonstrated steady characteristics that embody our company values) to the tune of 734 points.
We've also kept to celebrating monthly birthdays and regular monthly events. In December, we had a gift exchange and karaoke night.
If this looks fun to you, then check out our careers page. We're always looking for new talent to join our ever-growing team. You could be the next new face we welcome into our family of digital natives in 2019.
This insight is part of our Year In Retrospect Series, where we look back at the past year, to predict what's coming next.