B2B Marketing Insights

APACs most-read independent agency blog. Always fresh, always insightful.

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Freshly pressed content and insights into the marketing industry.

Writer: Team Construct Digital

We love our craft of amazing and innovative digital solutions.

11/07/2019

Email Marketing, Content Marketing, B2B...

6 Things Marketers Should Know About Effective Email Marketing

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23/05/2019

SEO

Google Search Console 2019: Powerful Search Optimisation and Campaign Performance Tool (Often Overlooked By Marketers)

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15/11/2018

Construct Digital, Awards, news

Construct Digital Recognised for Excellence In Search Marketing for Giant Singapore

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04/09/2018

Responsive Design, Web Design, Web Development,...

The Mobile-First Generation: How You Can Leverage On This Trend

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29/08/2018

Responsive Design, Web Design, Web Development,...

The Mobile-First Generation: What Does It Mean

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14/08/2018

Digital Marketing, Construct Digital, Web...

Mobile Push Notifications: Annoying or Necessary for Your Mobile App?

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20/06/2018

Web Development, User Acceptance Testing

QA Testing vs. UAT: What’s the Difference?

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13/06/2018

Web Development, User Acceptance Testing

UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 2 (Functional Testing)

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06/06/2018

Web Design, Web Development, User Acceptance...

UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 1 (Design and Usability)

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25/05/2018

Web Design, Web Development, User Acceptance...

What Is User Acceptance Testing (UAT)? The Ultimate Guide for 2018

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24/05/2018

Agency Life, digital marketing agency, Awards,...

Charting Our Path: One Step At A Time

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04/05/2018

Responsive Design, Web Design, Web Development

Your Guide To Web Development Terms and Lingo (The Crash Course You Didn't Know You Needed!)

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03/05/2018

Awards, news

Our First Award Show… and Gold!

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27/04/2018

Digital Marketing, Content Marketing, Video...

How To Use The New Google Outstream Ads for YouTube Videos (Outside YouTube!)

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12/04/2018

The People Who Construct

“I’m Not Really a Marketer” Says Our Marketing Lead, Linus

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29/03/2018

Content Marketing, Singapore, Occasion-Based...

7 Ideas to Optimise Your Website for Easter

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15/03/2018

Digital Marketing, Content Marketing, ROI in...

Top 3 B2B Content Marketing Challenges and How to Solve Them 

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02/03/2018

viral content, viral content marketing, viral...

10 Tried-and-Tested Viral Content Tactics

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27/10/2017

32 Essential B2B Marketing Terms You Need To Know In 25 Words Or Less

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30/12/2016

Construct Digital

Our Best Blog Posts of 2016

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13/12/2016

Digital Marketing, Singapore, Inbound Marketing

A Year of Wins and Wows: Construct Digital Looks Back at 2016 Achievements

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12/12/2016

Digital Marketing, Content Marketing, 5 Digital...

5 Digital Bites b/f Breakfast: Marketing Trends in 2017, Lost Art of Copywriting & More

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29/11/2016

Social Media, Web Design, Digital Marketing, 5...

5 Digital Bites b/f Breakfast: Fake News, Chatbots, Wifi Trash Bins & More

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15/11/2016

Social Media, Digital Marketing, 5 Digital Bites,...

5 Digital Bites b/f Breakfast: What Can Marketers Learn From Trump? & More

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31/10/2016

Social Media, Web Design, Digital Marketing, 5...

5 Digital Bites b/f Breakfast: UX Comparison Between Presidential Campaigns, & More

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18/10/2016

Email Marketing, Web Design, Digital Marketing,...

5 Digital Bites b/f Breakfast: Traditional Media is Declining, & More

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04/10/2016

Social Media, Digital Marketing, Demand...

5 Digital Bites b/f Breakfast: Poor Digital Experiences, Are Hashtags Useless, & More

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25/08/2016

Web Design, Google, 5 Digital Bites

5 Digital Bites B/F Breakfast: Google Duo, Blog Post Length, Automation and Job Loss & More

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16/08/2016

Digital Marketing, Content Marketing, 5 Digital...

5 Digital Bites B/F Breakfast: Pokémon Go Fever, Instagram Stories, & More

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05/08/2016

Singapore

4 "Stand-Up for Singapore" National Day Videos: A Retrospective

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02/08/2016

5 Digital Bites

5 Digital Bites B/F Breakfast: Digital Detox Trend, US Presidential Candidates Battle Online & More

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26/07/2016

Web Design, Digital Marketing, 5 Digital Bites,...

5 Digital Bites b/f Breakfast: Pokémon’s Digital Rebirth, The Secret of Taste & More

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22/07/2016

Pokemon Go, Augmented Reality

A History of Augumented Reality: When Digital & Physical Worlds Converge

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20/07/2016

Digital Marketing, Content Marketing, B2B...

Digital Marketing Made Simple

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20/07/2016

Social Media, SEO, Content Marketing, 5 Digital...

5 Digital Bites B/F Breakfast: The Dilemma of Social Media Sharing, Sustainable SEO & More

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19/07/2016

Pokemon Go, Augmented Reality

Pokémon Go: The Big List of Weirdness & Coolness

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13/07/2016

Social Media, 5 Digital Bites

5 Digital Bites B/F Breakfast: Facebook’s Latest Algorithm Change, & More

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01/07/2016

Marketing Budget, B2C Marketing, Search Engine...

B2C Digital Marketing on a Shoestring Budget

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30/06/2016

Social Media, Digital Marketing, Marketing...

How HCLI Grew Their Contact List by 1,700% with Hubspot & Email Marketing

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28/06/2016

Social Media, Web Design, 5 Digital Bites

5 Digital Bites b/f Breakfast: SG Marketers Underinvest In Online Mediums, & More

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16/06/2016

Email Marketing, Digital Marketing, Content...

B2B Digital Marketing on a Shoestring Budget

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13/06/2016

Social Media, Web Design, Digital Marketing,...

5 Digital Bites b/f Breakfast: Content Ideas, Content Sharing, & More

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08/06/2016

Email Marketing, Web Design, Content Marketing, 5...

5 Digital Bites b/f Breakfast: Lean UX Research, Homogenous Design, & More

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31/05/2016

Digital Marketing

Why You Should Continue Spending On Digital Marketing (Even During A Downturn)

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30/05/2016

Social Media, Web Design, Digital Marketing,...

5 Digital Bites B/F Breakfast: Designers + Executives, Designers + Developers, & More

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23/05/2016

Social Media, Digital Marketing, Content...

5 Digital Bites b/f Breakfast: Ignorance + Arrogance, Annual Report Inspiration, & More

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16/05/2016

Social Media, Email Marketing, Digital Marketing,...

Behold, Our New Digital Marketing Budget Allocation Kit!

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02/05/2016

Web Design, Data Analysis, Content Marketing, 5...

5 Digital Bites b/f Breakfast: Game of Thrones, Augmented Reality, & More

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19/04/2016

Social Media, SEO, Data Analysis, Content...

5 Digital Bites b/f Breakfast: Facebook’s Challenges, Google AMP, & More

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29/03/2016

Social Media, Email Marketing, Digital Marketing,...

5 Digital Bites b/f Breakfast: Siri, Mobile Playbook, & More

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22/03/2016

SEO, Web Design, Digital Marketing, Google, 5...

5 Digital Bites b/f Breakfast: PR Stunts, Airbnb Secrets, War on Ads & More

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15/03/2016

Social Media, Digital Marketing, Content...

5 Digital Bites b/f Breakfast: Instagram Art, Designing for Moments & More

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10/03/2016

Web Design, Digital Marketing, 5 Digital Bites

5 Digital Bites Before Breakfast: On Mobile World Congress, Bots, Internet Behaviour Trends, UX, and Having a Human-Centred Design Culture

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01/03/2016

Social Media, Email Marketing, SEO, Digital...

5 Digital Bites Before Breakfast: On Facebook’s New Reactions, Search Intent + Social Media, Google’s New SERP Layout, Social Marketing in Q4 2015, and Getting Better Email Response Rates

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25/02/2016

Social Media, SEO, Digital Marketing, Content...

5 Digital Bites Before Breakfast: Twitter’s Jitters, China’s Digital Landscape, AMPs and Going Viral

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17/02/2016

Social Media, SEO, Digital Marketing, Content...

5 Digital Bites Before Breakfast: On Chat Apps, Social Media Personality, Unbranded Content Fail, and SEO Beyond the Browser

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finder

B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download
Mobile Marketing Series
Insights to help you step up your mobile marketing strategy for your business.

Digital Marketing, Pokemon Go, Augmented Reality,...

Why Marketers should pay attention to Harry Potter: Wizards Unite
Sophia Ng

Written By

Sophia Ng 18 June 2019
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Mobile Marketing

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That
Jan Mascarina

Written By

Jan Mascarina 03 May 2019
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Video Marketing, Mobile, Mobile Marketing

Vertical Mobile Video Ads: How to make use of Newfound Screen Real Estate on Phones
Eli Hanif

Written By

Eli Hanif 28 November 2018
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Data Analysis, App Development, Mobile, Mobile...

How To Get Higher Ratings for Your App in the Google Play Store
Lian Kai Neow

Written By

Lian Kai Neow 12 November 2018
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finder

B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download

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We are made up of eclectic, electric and fun people who have worked across the spectrum of digital services – from creative to marketing to production. More importantly, our clear-eyed view of this ever-changing industry, enables us to adapt and ride on the latest trends, tools and ideas.

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