B2B Marketing Insights

APACs most-read independent agency blog. Always fresh, always insightful.

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Freshly pressed content and insights into the marketing industry.

Writer: Team Construct Digital

We love our craft of amazing and innovative digital solutions.

11/07/2019

Email Marketing, Content Marketing, B2B...

6 Things Marketers Should Know About Effective Email Marketing

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23/05/2019

SEO

Google Search Console 2019: Powerful Search Optimisation and Campaign Performance Tool (Often Overlooked By Marketers)

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15/11/2018

Construct Digital, Awards, news

Construct Digital Recognised for Excellence In Search Marketing for Giant Singapore

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04/09/2018

Responsive Design, Web Design, Web Development,...

The Mobile-First Generation: How You Can Leverage On This Trend

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29/08/2018

Responsive Design, Web Design, Web Development,...

The Mobile-First Generation: What Does It Mean

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14/08/2018

Digital Marketing, Construct Digital, Web...

Mobile Push Notifications: Annoying or Necessary for Your Mobile App?

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20/06/2018

Web Development, User Acceptance Testing

QA Testing vs. UAT: What’s the Difference?

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13/06/2018

Web Development, User Acceptance Testing

UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 2 (Functional Testing)

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06/06/2018

Web Design, Web Development, User Acceptance...

UAT Guide: Everything You Need to Know About User Acceptance Testing, Part 1 (Design and Usability)

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25/05/2018

Web Design, Web Development, User Acceptance...

What Is User Acceptance Testing (UAT)? The Ultimate Guide for 2018

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24/05/2018

Agency Life, digital marketing agency, Awards,...

Charting Our Path: One Step At A Time

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04/05/2018

Responsive Design, Web Design, Web Development

Your Guide To Web Development Terms and Lingo (The Crash Course You Didn't Know You Needed!)

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03/05/2018

Awards, news

Our First Award Show… and Gold!

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27/04/2018

Digital Marketing, Content Marketing, Video...

How To Use The New Google Outstream Ads for YouTube Videos (Outside YouTube!)

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12/04/2018

The People Who Construct

“I’m Not Really a Marketer” Says Our Marketing Lead, Linus

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29/03/2018

Content Marketing, Singapore, Occasion-Based...

7 Ideas to Optimise Your Website for Easter

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15/03/2018

Digital Marketing, Content Marketing, ROI in...

Top 3 B2B Content Marketing Challenges and How to Solve Them 

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02/03/2018

viral content, viral content marketing, viral...

10 Tried-and-Tested Viral Content Tactics

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27/10/2017

32 Essential B2B Marketing Terms You Need To Know In 25 Words Or Less

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30/12/2016

Construct Digital

Our Best Blog Posts of 2016

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13/12/2016

Digital Marketing, Singapore, Inbound Marketing

A Year of Wins and Wows: Construct Digital Looks Back at 2016 Achievements

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12/12/2016

Digital Marketing, Content Marketing, 5 Digital...

5 Digital Bites b/f Breakfast: Marketing Trends in 2017, Lost Art of Copywriting & More

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29/11/2016

Social Media, Web Design, Digital Marketing, 5...

5 Digital Bites b/f Breakfast: Fake News, Chatbots, Wifi Trash Bins & More

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15/11/2016

Social Media, Digital Marketing, 5 Digital Bites,...

5 Digital Bites b/f Breakfast: What Can Marketers Learn From Trump? & More

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31/10/2016

Social Media, Web Design, Digital Marketing, 5...

5 Digital Bites b/f Breakfast: UX Comparison Between Presidential Campaigns, & More

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18/10/2016

Email Marketing, Web Design, Digital Marketing,...

5 Digital Bites b/f Breakfast: Traditional Media is Declining, & More

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04/10/2016

Social Media, Digital Marketing, Demand...

5 Digital Bites b/f Breakfast: Poor Digital Experiences, Are Hashtags Useless, & More

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25/08/2016

Web Design, Google, 5 Digital Bites

5 Digital Bites B/F Breakfast: Google Duo, Blog Post Length, Automation and Job Loss & More

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16/08/2016

Digital Marketing, Content Marketing, 5 Digital...

5 Digital Bites B/F Breakfast: Pokémon Go Fever, Instagram Stories, & More

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05/08/2016

Singapore

4 "Stand-Up for Singapore" National Day Videos: A Retrospective

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02/08/2016

5 Digital Bites

5 Digital Bites B/F Breakfast: Digital Detox Trend, US Presidential Candidates Battle Online & More

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26/07/2016

Web Design, Digital Marketing, 5 Digital Bites,...

5 Digital Bites b/f Breakfast: Pokémon’s Digital Rebirth, The Secret of Taste & More

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22/07/2016

Pokemon Go, Augmented Reality

A History of Augumented Reality: When Digital & Physical Worlds Converge

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20/07/2016

Digital Marketing, Content Marketing, B2B...

Digital Marketing Made Simple

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20/07/2016

Social Media, SEO, Content Marketing, 5 Digital...

5 Digital Bites B/F Breakfast: The Dilemma of Social Media Sharing, Sustainable SEO & More

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19/07/2016

Pokemon Go, Augmented Reality

Pokémon Go: The Big List of Weirdness & Coolness

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13/07/2016

Social Media, 5 Digital Bites

5 Digital Bites B/F Breakfast: Facebook’s Latest Algorithm Change, & More

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01/07/2016

Marketing Budget, B2C Marketing, Search Engine...

B2C Digital Marketing on a Shoestring Budget

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30/06/2016

Social Media, Digital Marketing, Marketing...

How HCLI Grew Their Contact List by 1,700% with Hubspot & Email Marketing

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28/06/2016

Social Media, Web Design, 5 Digital Bites

5 Digital Bites b/f Breakfast: SG Marketers Underinvest In Online Mediums, & More

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16/06/2016

Email Marketing, Digital Marketing, Content...

B2B Digital Marketing on a Shoestring Budget

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13/06/2016

Social Media, Web Design, Digital Marketing,...

5 Digital Bites b/f Breakfast: Content Ideas, Content Sharing, & More

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08/06/2016

Email Marketing, Web Design, Content Marketing, 5...

5 Digital Bites b/f Breakfast: Lean UX Research, Homogenous Design, & More

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31/05/2016

Digital Marketing

Why You Should Continue Spending On Digital Marketing (Even During A Downturn)

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30/05/2016

Social Media, Web Design, Digital Marketing,...

5 Digital Bites B/F Breakfast: Designers + Executives, Designers + Developers, & More

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23/05/2016

Social Media, Digital Marketing, Content...

5 Digital Bites b/f Breakfast: Ignorance + Arrogance, Annual Report Inspiration, & More

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16/05/2016

Social Media, Email Marketing, Digital Marketing,...

Behold, Our New Digital Marketing Budget Allocation Kit!

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02/05/2016

Web Design, Data Analysis, Content Marketing, 5...

5 Digital Bites b/f Breakfast: Game of Thrones, Augmented Reality, & More

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19/04/2016

Social Media, SEO, Data Analysis, Content...

5 Digital Bites b/f Breakfast: Facebook’s Challenges, Google AMP, & More

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29/03/2016

Social Media, Email Marketing, Digital Marketing,...

5 Digital Bites b/f Breakfast: Siri, Mobile Playbook, & More

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22/03/2016

SEO, Web Design, Digital Marketing, Google, 5...

5 Digital Bites b/f Breakfast: PR Stunts, Airbnb Secrets, War on Ads & More

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15/03/2016

Social Media, Digital Marketing, Content...

5 Digital Bites b/f Breakfast: Instagram Art, Designing for Moments & More

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10/03/2016

Web Design, Digital Marketing, 5 Digital Bites

5 Digital Bites Before Breakfast: On Mobile World Congress, Bots, Internet Behaviour Trends, UX, and Having a Human-Centred Design Culture

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01/03/2016

Social Media, Email Marketing, SEO, Digital...

5 Digital Bites Before Breakfast: On Facebook’s New Reactions, Search Intent + Social Media, Google’s New SERP Layout, Social Marketing in Q4 2015, and Getting Better Email Response Rates

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25/02/2016

Social Media, SEO, Digital Marketing, Content...

5 Digital Bites Before Breakfast: Twitter’s Jitters, China’s Digital Landscape, AMPs and Going Viral

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17/02/2016

Social Media, SEO, Digital Marketing, Content...

5 Digital Bites Before Breakfast: On Chat Apps, Social Media Personality, Unbranded Content Fail, and SEO Beyond the Browser

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finder

B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download
Mobile Marketing Series
Insights to help you step up your mobile marketing strategy for your business.

Digital Marketing, Marketing Automation,...

The Good, The New, & The Obvious: 2020 MarTech Trends to Key On
Inah Espinola

Written By

Inah Espinola 03 January 2020
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Digital Marketing, Pokemon Go, Augmented Reality,...

Why Marketers should pay attention to Harry Potter: Wizards Unite
Sophia Ng

Written By

Sophia Ng 18 June 2019
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Mobile Marketing

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That
Jan Mascarina

Written By

Jan Mascarina 03 May 2019
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Video Marketing, Mobile, Mobile Marketing

Vertical Mobile Video Ads: How to make use of Newfound Screen Real Estate on Phones
Eli Hanif

Written By

Eli Hanif 28 November 2018
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finder

B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download

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We are made up of eclectic, electric and fun people who have worked across the spectrum of digital services – from creative to marketing to production. More importantly, our clear-eyed view of this ever-changing industry, enables us to adapt and ride on the latest trends, tools and ideas.

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