B2B Marketing Insights

APACs most-read independent agency blog. Always fresh, always insightful.

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Freshly pressed content and insights into the marketing industry.

Writer: Sophia Ng

I craft mostly B2C & social content at Construct. I started playing AR GPS games in 2013, and have a 3-month long MAL list. I've also been on the internet longer than some of Construct's interns have been alive.

18/06/2019

Digital Marketing, Pokemon Go, Augmented Reality,...

Why Marketers should pay attention to Harry Potter: Wizards Unite

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17/01/2019

Social Media, Video Marketing, Viral,...

Early 2019 Waves: Gillette Says #MeToo, and the Record-Breaking Egg

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01/01/2019

#RETROSPECT2018

"Localis-Asian" - Asian Localisation Examples & Lessons in 2018 to Guide Your 2019

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08/11/2018

App Development, Mobile, Mobile Marketing

Mobile Connectivity and App Optimisation: A Snapshot of 6 Countries

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B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download
Mobile Marketing Series
Insights to help you step up your mobile marketing strategy for your business.

Digital Marketing, Pokemon Go, Augmented Reality,...

Why Marketers should pay attention to Harry Potter: Wizards Unite
Sophia Ng

Written By

Sophia Ng 18 June 2019
Read more

Mobile Marketing

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That
Jan Mascarina

Written By

Jan Mascarina 03 May 2019
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Video Marketing, Mobile, Mobile Marketing

Vertical Mobile Video Ads: How to make use of Newfound Screen Real Estate on Phones
Eli Hanif

Written By

Eli Hanif 28 November 2018
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Data Analysis, App Development, Mobile, Mobile...

How To Get Higher Ratings for Your App in the Google Play Store
Lian Kai Neow

Written By

Lian Kai Neow 12 November 2018
Read more
finder

B2B Marketing Campaign e-Proposal Template

Marketing Objectives | Buyer Personas | Buyer Journeys | Content Ideas and Tactics

Free Download

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We are made up of eclectic, electric and fun people who have worked across the spectrum of digital services – from creative to marketing to production. More importantly, our clear-eyed view of this ever-changing industry, enables us to adapt and ride on the latest trends, tools and ideas.

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