The Consumer Insights Agency for an Informed Consumer Marketing Strategy

Gain a deeper understanding of how your customers think and feel about your brand.

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Put Consumer Experience Front and Centre

Understanding your customer allows you to improve their experience with your brand and potentially decrease customer churn. At Construct Digitial, we use consumer insight analysis to explore possible gaps and uncover how best to improve customer experience effectively—from impression to checkout.

Gain Competitive Advantage

The digital marketing space is as competitive as it can get. Hence, your business needs to have a competitive advantage to reach your target audience. Construct Digital helps understand your audience, providing your business with the confidence it needs to stay ahead of trends and modern marketing strategies.

Take Brand Building to the Next Level

Your customers need to connect with your brand. Using consumer insights, we explore consumer behaviour and trends and advance your in the right direction and resonate with your customers.

Market Expansion

To help you enter a new market, digital can help you to determine which new markets to enter and what areas are not delivering enough return on investment with the help of accurate customer data insights.

Our Consumer Insight Services

Effective Value Propositions

We help you to develop an effective value proposition—a specific solution that your business provides and the promise of value that a customer can expect you to deliver.

Content Segmentation

We provide content segmentation by gathering consumer insights in a clear and concise manner specific to each of your target audience. Through content segmentation, we provide your audience with a personalised experience that responds to their particular needs, interests, and concerns.

Persona-based Targeting

By conducting research on consumer behaviour, we craft buyer personas and understand their pain points, gains, and goals. With persona-based targeting, we help you to understand who you’re trying to communicate with, and tailor messaging that speaks to them.

Consumer-centric Branding

With data-driven consumer insights, we partner with you to develop your product or service, processes, features and most importantly culture to support your customers and transform your business.

Product Segmentation

By leveraging insights from customer data on the use of your product or service, we help your business in product segmentation. Built around your core buyer personas, product segmentation is a great way to cater to different customer groups, boost sales, and improve customer retention.

Seamless Customer Experience

We partner with you to develop solutions that provide your customers with consistent, positive and personalised experiences throughout the entire buyer journey.

Our Clients

WHAT OUR CLIENTS SAY

"It took Construct just 2 weeks to rank our keyword on the top spot; and just under 3 months to get us a positive return on investment. These folks are on a different level when it comes to SEO!"

Sagar Khatri, CEO - Multiplier

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NUSS The Graduate Club: Digital Marketing Done Right

Everyone loves a comeback story. From a dwindling membership count, find out how a highly-targeted, multi-channel digital marketing campaign managed to pull NUSS The Graduate Club back on its feet with explosive results.

Ready to know your customers better?

We’d love to have a chat.

Talk to us