Viral Video is Not a Happy Accident: An Interview with Aashish Chopra

- 13 February 2017 at 2:15 | 2 comments

Marketers dream of creating viral video content. However, with shorter human attention span and crowded and chaotic newsfeeds, it's difficult to score a viral hit. You only have 10 seconds to make an impression before nearly 20 percent of viewers opt out, so what are the tricks to increase your odds of viral success? In this blog post, we will unpack the magic behind viral videos by talking to award-winning viral video marketer Aashish Chopra of Ixigo, India's leading travel search marketplace. He has made and marketed many viral videos, one of which reached a staggering 46 million views in two weeks. Aashish will explain what makes a video viral and share his tips and tricks.Read More
Topics: Social Media Digital Marketing Content Marketing Video Marketing

Viral Video is Not a Happy Accident: An Interview with Aashish Chopra

- 13 February 2017 at 2:15 | 2 comments

Marketers dream of creating viral video content. However, with shorter human attention span and crowded and chaotic newsfeeds, it's difficult to score a viral hit. You only have 10 seconds to make an impression before nearly 20 percent of viewers opt out, so what are the tricks to increase your odds of viral success? In this blog post, we will unpack the magic behind viral videos by talking to award-winning viral video marketer Aashish Chopra of Ixigo, India's leading travel search marketplace. He has made and marketed many viral videos, one of which reached a staggering 46 million views in two weeks. Aashish will explain what makes a video viral and share his tips and tricks.Read More 
Topics: Social Media Digital Marketing Content Marketing Video Marketing

5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions

- 20 January 2017 at 5:25 | 0 comments

Chinese New Year is just around the corner! As usual, businesses everywhere are trying to cash in on the festivities. Many businesses in Singapore like to use Chinese New Year (or any festival come to think of it!) to offer discounts and promotions. Because we Singaporeans love good deals, don’t we?  We think businesses can do better than offering only discounts and promotions! A well-executed creative marketing campaign can delight your target audiences and the wider public, helping your business stand out from the sea of discounts and promotions. Here are five memorable and fun content marketing ideas for Chinese New Year to get your creative juices flowing.Read More 
Topics: Social Media Digital Marketing Content Marketing B2B Marketing B2C Marketing Chinese New Year Occasion-Based Marketing

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

- 09 January 2017 at 4:00 | 0 comments

2017 is finally upon us! As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters. We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world.  Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.Read More 
Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

5 Digital Bites b/f Breakfast: Fake News, Chatbots, Wifi Trash Bins & More

- 29 November 2016 at 2:00 | 0 comments

Do you get most of your news on Facebook? Do you attempt to check the facts? Probably not. So, for all you know, the news you read on social media could be fake. According to Buzzfeed, fake news about the US election got more engagement on social media than news from top media outlets. Read more about this worrying trend in this edition of 5 Digital Bites. More from digital land: Should brands use chatbots to handle customer orders this holiday season?; Is website design too cookie-cutter these days?; Free Wifi trash cans on Singapore’s Orchard Road; Implications of a Trump administration for the tech world.Read More 
Topics: Social Media Web Design Digital Marketing 5 Digital Bites US Presidential Campaign 2016 Chatbots

5 Digital Bites b/f Breakfast: What Can Marketers Learn From Trump? & More

- 15 November 2016 at 1:00 | 0 comments

Donald Trump won the US 2016 election. Shocking, wasn’t it? Given his campaign rhetoric, we don't know what to expect from his time in the White House. Will the Trans-Pacific Partnership be broken? Will he build a wall betwixt Mexico and Texas? We don't know. But we do know why Donald Trump’s Make America Great Again campaign resonated with millions of Americans. And why mainstream media condemnation did not affect his candidacy. Find out in this edition and more.  More from digital land: Will Digital Marketing Specialists Become Obsolete? Netflix’s Black Mirror Ad; Your Smartphone is Your Personal Slot Machine; Welcome New Members to The Emoji Family in 2017.Read More 
Topics: Social Media Digital Marketing 5 Digital Bites US Presidential Campaign 2016

SEO SEM SMM: The Holy Trinity of Digital Marketing

- 31 October 2016 at 14:50 | 4 comments

I'll start this post off with a question. Which of the following do you think is the MOST IMPORTANT digital marketing tactic for a small business in Singapore?Read More 
Topics: Social Media SEO Digital Marketing Demand Generation Inbound Marketing

5 Digital Bites b/f Breakfast: UX Comparison Between Presidential Campaigns, & More

- 31 October 2016 at 12:11 | 0 comments

The final showdown between Clinton and Trump is just a week away! This round of US presidential elections has seen plenty of eyebrow-raising accusations, outrageous gaffes, and crazy antics. But how effective have the two rivals' campaigns really been? In this week's edition of 5 Digital Bites, we feature a UX comparison between Clinton's campaign and Trump's campaign. Joe Toscano cuts through the sound and fury of the elections to answer the question: which candidate has provided a more engaging campaign experience for voters so far? In other digital news: Mobile page speed can impact your revenues; Facebook's latest Recommendations feature; Should marketers be worried about the removal of Snapchat's autoplay; AI deep learning is changing your life. Read More 
Topics: Social Media Web Design Digital Marketing 5 Digital Bites

5 Digital Bites b/f Breakfast: Poor Digital Experiences, Are Hashtags Useless, & More

- 04 October 2016 at 0:30 | 0 comments

What makes a great digital experience? Simple: it’s all about how engaged your customers feel when they interact with your brand on digital platforms. So, something as basic as the time it takes for your website to load can greatly affect a customer’s perception of a brand.  Unfortunately, in Singapore, the majority of consumers are unsatisfied with the digital experiences they have with brands. Read on to find out why brands should pay attention to providing customers with consistent and delightful digital experiences! In other digital news: Are Twitter’s hashtags becoming useless; WeChat and the future of social media; Longer tweets are now possible; and unlocking the lucrative Southeast Asian digital market.Read More 
Topics: Social Media Digital Marketing Demand Generation 5 Digital Bites Singapore

What’s the Olympics without memes, Snapchat filters and Singapore's First Gold Medal?!

- 15 August 2016 at 9:00 | 0 comments

Actually, the first gold medal belongs to paralympian Yip Pin Xiu. But our most recent gold medalist is Joseph Schooling. He won the gold medal for the 100m Butterfly with a record breaking time of 50:39 sec! No mean feat and, if we’re honest, it deserves a sanctified place in our sports hall of fame. But this Olympics has also been a season of firsts, from new memes to one-time-only geo filters, and lots of opportunistic marketing. In this post, we take a look at a meme, snapchat filters, and Schooling fever.Read More 
Topics: Social Media Singapore

5 Digital Bites B/F Breakfast: The Dilemma of Social Media Sharing, Sustainable SEO & More

- 20 July 2016 at 1:00 | 0 comments

Stop me if you’ve heard this one: “Scrolled down your News Feed. Got hooked on a headline. Shared without reading the story.” This habit of sharing without reading is now shaping digital news consumption and determining what goes viral. Problem is – it’s rather like swallowing food without chewing. Lots of volume with very little taste. In this week’s 5 Digital Bites, we explore this click-and-share on social media, the idea of sustainable SEO, and the art of recognising good ideas.   In other digital news: Sustainable SEO; Magazines Battle for Digital Credibility; The Art of Recognizing Good Ideas; Adapting an Empathy Map  Read More 
Topics: Social Media SEO Content Marketing 5 Digital Bites