Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That

- 27 July 2018 at 3:23 | 0 comments

Have you ever found yourself in a conversation you didn’t want to be in? That’s exactly how it feels to be bombarded with unsolicited ads. Read More
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That

- 27 July 2018 at 3:23 | 0 comments

Have you ever found yourself in a conversation you didn’t want to be in? That’s exactly how it feels to be bombarded with unsolicited ads. Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

B2B Facebook Advertising: The Why's and How's

- 24 July 2018 at 0:19 | 0 comments

Before you start running ads on Facebook, you should always ask yourself this question: "What is your goal?"Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Social Media Addiction in Singapore: Is This Really a Problem?

- 19 July 2018 at 9:47 | 1 comments

Social media has become an increasingly popular leisure activity over the last decade. Singapore has 4.4 million active social media users, representing 77% of the total population. This places Singapore in top 3 countries for media penetration, which also include the United Arab Emirates (99%) and South Korea (77%).Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Traditional Marketing Is Dead in Singapore (A Eulogy by Those Who Espouse Its Digital Replacement)

- 03 July 2018 at 14:41 | 0 comments

You’ve seen the empty billboards. Buses and trains once fully skinned with ads, now back to their original colours. Public monitors that once played ads, now forgotten. Print publications closing up shop right and left. What once defined the advertising landscape, boasting captive audiences now often get ignored.Read More 
Topics: Social Media Digital Marketing Singapore Digital Blitz

Viral Video is Not a Happy Accident: An Interview with Aashish Chopra

- 13 February 2017 at 2:15 | 2 comments

Marketers dream of creating viral video content. However, with shorter human attention span and crowded and chaotic newsfeeds, it's difficult to score a viral hit. You only have 10 seconds to make an impression before nearly 20 percent of viewers opt out, so what are the tricks to increase your odds of viral success? In this blog post, we will unpack the magic behind viral videos by talking to award-winning viral video marketer Aashish Chopra of Ixigo, India's leading travel search marketplace. He has made and marketed many viral videos, one of which reached a staggering 46 million views in two weeks. Aashish will explain what makes a video viral and share his tips and tricks.Read More 
Topics: Social Media Digital Marketing Content Marketing Video Marketing

5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions

- 20 January 2017 at 5:25 | 0 comments

Chinese New Year is just around the corner! As usual, businesses everywhere are trying to cash in on the festivities. Many businesses in Singapore like to use Chinese New Year (or any festival come to think of it!) to offer discounts and promotions. Because we Singaporeans love good deals, don’t we?  We think businesses can do better than offering only discounts and promotions! A well-executed creative marketing campaign can delight your target audiences and the wider public, helping your business stand out from the sea of discounts and promotions. Here are five memorable and fun content marketing ideas for Chinese New Year to get your creative juices flowing.Read More 
Topics: Social Media Digital Marketing Content Marketing B2B Marketing B2C Marketing Chinese New Year Occasion-Based Marketing

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

- 09 January 2017 at 4:00 | 0 comments

2017 is finally upon us! As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters. We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world.  Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.Read More 
Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

5 Digital Bites b/f Breakfast: Fake News, Chatbots, Wifi Trash Bins & More

- 29 November 2016 at 2:00 | 0 comments

Do you get most of your news on Facebook? Do you attempt to check the facts? Probably not. So, for all you know, the news you read on social media could be fake. According to Buzzfeed, fake news about the US election got more engagement on social media than news from top media outlets. Read more about this worrying trend in this edition of 5 Digital Bites. More from digital land: Should brands use chatbots to handle customer orders this holiday season?; Is website design too cookie-cutter these days?; Free Wifi trash cans on Singapore’s Orchard Road; Implications of a Trump administration for the tech world.Read More 
Topics: Social Media Web Design Digital Marketing 5 Digital Bites US Presidential Campaign 2016 Chatbots

5 Digital Bites b/f Breakfast: What Can Marketers Learn From Trump? & More

- 15 November 2016 at 1:00 | 0 comments

Donald Trump won the US 2016 election. Shocking, wasn’t it? Given his campaign rhetoric, we don't know what to expect from his time in the White House. Will the Trans-Pacific Partnership be broken? Will he build a wall betwixt Mexico and Texas? We don't know. But we do know why Donald Trump’s Make America Great Again campaign resonated with millions of Americans. And why mainstream media condemnation did not affect his candidacy. Find out in this edition and more.  More from digital land: Will Digital Marketing Specialists Become Obsolete? Netflix’s Black Mirror Ad; Your Smartphone is Your Personal Slot Machine; Welcome New Members to The Emoji Family in 2017.Read More 
Topics: Social Media Digital Marketing 5 Digital Bites US Presidential Campaign 2016

SEO SEM SMM: The Holy Trinity of Digital Marketing

- 31 October 2016 at 14:50 | 6 comments

I'll start this post off with a question. Which of the following do you think is the MOST IMPORTANT digital marketing tactic for a small business in Singapore?Read More 
Topics: Social Media SEO Digital Marketing Demand Generation Inbound Marketing