Keyword Research Tools That We Swear By

- 02 March 2017 at 11:11 | 0 comments

No search engine optimisation (SEO) strategy is complete without keyword research. The challenge is deciding which keyword research tools to use. Google "best keyword research tools" and you’ll get about seven million results. Neil Patel, Brian Dean, and about 60 other marketing thought leaders also have their own recommendations. So, how do you decide which ones to use?Read More
Topics: SEO Digital Marketing Google Local SEO Keyword Research

Keyword Research Tools That We Swear By

- 02 March 2017 at 11:11 | 0 comments

No search engine optimisation (SEO) strategy is complete without keyword research. The challenge is deciding which keyword research tools to use. Google "best keyword research tools" and you’ll get about seven million results. Neil Patel, Brian Dean, and about 60 other marketing thought leaders also have their own recommendations. So, how do you decide which ones to use?Read More 
Topics: SEO Digital Marketing Google Local SEO Keyword Research

2 Things to Remember When Formulating Your 2017 SEO Strategy

- 16 February 2017 at 11:27 | 1 comments

Search Engine Land columnist Stephen Spencer once described SEO as a "shape-shifter." He meant that the practice of SEO evolves so often, best practices get outdated quickly. A new year has begun and you can expect that by its end, there would be a lot of new (and perhaps unexpected) SEO-related developments. We can’t predict what these developments will be, but with an understanding of where SEO might be headed this year, there are some things you should and shouldn’t do. In this post, we take a macro view of the SEO landscape and pick out two key points to remember in 2017. Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Local SEO

New to SEO? Make The Art of SEO Your Bible

- 06 February 2017 at 7:56 | 0 comments

Search is one of those fields that nobody can claim to truly understand. For one thing, very few people know what Google is up to or can explain how its highly complicated algorithms work. For another, there are too many developments on various fronts to keep up with. Google changes its search algorithms between 500 and 600 times each year, and experiments with over 10,000 changes in that same time. It’s understandable to feel overwhelmed by the sheer vastness and dynamism of the search! For marketers who want to improve their search engine optimisation (SEO) strategy, but are new to SEO and don’t know where to begin, we have a valuable resource to recommend.Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Inbound Marketing

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

- 09 January 2017 at 4:00 | 0 comments

2017 is finally upon us! As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters. We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world.  Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.Read More 
Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

Should you use .com or .sg for your Singapore Business?

- 14 December 2016 at 8:00 | 3 comments

For startups and new businesses, the TLD (top-level domain) of domain names pose a bit of a dilemma. Do you go with a .sg or .com.sg or just go with a generic .com or .biz? What impact will this have on your Search Engine results and the kind of traffic that you will see coming to your website? In this post, we share some real world examples that will help you decide which will work best for you as a business operating in Singapore. Read More 
Topics: SEO Domain Registration Local SEO

SEO SEM SMM: The Holy Trinity of Digital Marketing

- 31 October 2016 at 14:50 | 4 comments

I'll start this post off with a question. Which of the following do you think is the MOST IMPORTANT digital marketing tactic for a small business in Singapore?Read More 
Topics: Social Media SEO Digital Marketing Demand Generation Inbound Marketing

5 Digital Bites B/F Breakfast: The Dilemma of Social Media Sharing, Sustainable SEO & More

- 20 July 2016 at 1:00 | 0 comments

Stop me if you’ve heard this one: “Scrolled down your News Feed. Got hooked on a headline. Shared without reading the story.” This habit of sharing without reading is now shaping digital news consumption and determining what goes viral. Problem is – it’s rather like swallowing food without chewing. Lots of volume with very little taste. In this week’s 5 Digital Bites, we explore this click-and-share on social media, the idea of sustainable SEO, and the art of recognising good ideas.   In other digital news: Sustainable SEO; Magazines Battle for Digital Credibility; The Art of Recognizing Good Ideas; Adapting an Empathy Map  Read More 
Topics: Social Media SEO Content Marketing 5 Digital Bites

5 Digital Bites b/f Breakfast: Facebook’s Challenges, Google AMP, & More

- 19 April 2016 at 0:30 | 4 comments

Looks like Twitter is not the only social media giant facing growth challenges. Recent reports about Facebook suffering from a 21 percent drop in personal shares has led to speculations about the platform losing its intimacy. Could this be a sign of the beginning of Facebook’s decline in popularity? We’ll see. In other digital news: Why we still go into the office when most work is digital; Google AMP and search rankings; What the heck is Buzzfeed; and Data lessons from Millennials.Read More 
Topics: Social Media SEO Data Analysis Content Marketing Google B2B Marketing 5 Digital Bites

International SEO: 4 Questions with our SEO Ninja

- 31 March 2016 at 0:00 | 0 comments

Two weeks ago, our resident SEO ninja, Nai, shared his perspectives on navigating the ebbs and flows of the local SEO scene. But what if your brand is looking beyond the local market? How can brands optimise their websites for overseas audiences to find them?  This time, Nai shares tips for international Search Engine Optimisation (SEO).Read More 
Topics: SEO Google

How to Assemble A Kick Ass Marketing Team

- 24 March 2016 at 0:30 | 0 comments

We’ve covered four key stages in planning and implementing effective marketing campaigns so far. These are : Define SMART marketing goals, develop detailed buyer personas, understand your buyer's journey, and distribute your content. Marketing campaigns cannot run on their own though (we wish!). Behind every successful marketing campaign is a well-assembled team. But do you know what are the skills and personalities needed to build an all-star marketing team? There are many ways to assemble a high-performing, growth-focused marketing team[1],[2],[3]. From our experience, your dream marketing team should be competent in these five areas:  Strategy Digital Engagement SEO Content CreativeRead More 
Topics: Social Media SEO Digital Marketing Content Marketing B2B Marketing