Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More 
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

9 Must-Know eCommerce Metrics

- 07 April 2017 at 1:59 | 0 comments

"You don't know where you're going until you know where you have been." This adage also applies to eCommerce success. When things get busy, it's easy to lose sight of the details that matter. How much does your eCommerce site make? Are people coming back to your online store? How long does it take for a customer to make a purchase? Every result should be measured within a specified timeframe to determine whether your business is moving forward or not. The following performance metrics will help you answer these questions and improve the trajectory of your business. Read More 
Topics: Digital Marketing Content Marketing Marketing Budget eCommerce

Digital Marketing Made Simple

- 20 July 2016 at 16:00 | 2 comments

It’s not easy being a digital marketer. Pulling off effective digital marketing campaigns requires the right mix of marketing channels, storytelling tactics, captivating visuals, and data analysis. Unfortunately, the slowing global economy means that many digital marketers have to execute campaigns and deliver results on a limited budget. If you’re overwhelmed by the demands of digital marketing in Singapore, then this post is for you. Digital marketing need not be complicated or expensive. We go back to digital marketing basics and revisit the best practices for an affordable but effective digital marketing campaign. Read this post to know why spending on digital marketing is important.Read More 
Topics: Digital Marketing Content Marketing B2B Marketing Marketing Budget B2C Marketing Inbound Marketing

B2C Digital Marketing on a Shoestring Budget

- 01 July 2016 at 3:05 | 0 comments

In our previous blogpost, we recommended five best B2B practices for a $30,000, six-to-nine months long digital marketing campaign using our Digital Marketing Budget Allocation Kit. Here, we shift our focus to B2C businesses. With B2B marketing, it is perfectly fine to use technical jargon and long, deliberate marketing funnels. However, B2C marketers are expected to appeal to the average consumer and come up with relatable, personable campaigns. How then are they supposed to do this on a budget?  We recommend five best digital marketing practices for a $30,000, six-to-nine months long, B2C marketing campaign.Read More 
Topics: Marketing Budget B2C Marketing

B2B Digital Marketing on a Shoestring Budget

- 16 June 2016 at 8:25 | 0 comments

In our previous blogpost, we discussed why businesses should continue investing in digital marketing in Singapore even when times are tough. But tough times usually mean budget cuts.  How, then, should marketers allocate their digital marketing finances when on a shoestring budget? Here, we recommend five best B2B practices for a $30,000, six to nine months long, digital marketing campaign using our digital marketing budget allocation kit.Read More 
Topics: Email Marketing Digital Marketing Content Marketing B2B Marketing Marketing Budget

B2B vs B2C Marketing: Know the Differences

- 09 June 2016 at 4:00 | 1 comments

A successful marketer needs to know what tactics work best for the business he is marketing. But there are so many different tactics out there. It can be confusing to determine the most effective ones for your business type. We highlight the key differences between B2B and B2C marketing, and explain how these differences influence the digital marketing tactics used.Read More 
Topics: Social Media Email Marketing Digital Marketing Content Marketing B2B Marketing Buyer Personas Marketing Budget

Behold, Our New Digital Marketing Budget Allocation Kit!

- 16 May 2016 at 10:46 | 0 comments

We know planning digital marketing strategies can be a pain. There are so many channels out there to choose from: content marketing, SEO, mobile marketing, etc. You may be wondering: “Which channels should I focus on? How much of my marketing budget should be dedicated to each channel?” What’s more, the economic outlook currently isn’t looking too good. If you had your marketing budget cut, then you must be feeling the pressure to do a lot more… with much less. Our Digital Marketing Budget Allocation Kit can help you easily allocate your digital marketing budget AND justify your expenditure! No more guesswork. No more wrangling over whether to spend more on SEO or SEM (or both at all).Read More 
Topics: Social Media Email Marketing Digital Marketing Content Marketing Marketing Budget