Keyword Research Tools That We Swear By

- 02 March 2017 at 11:11 | 0 comments

No search engine optimisation (SEO) strategy is complete without keyword research. The challenge is deciding which keyword research tools to use. Google "best keyword research tools" and you’ll get about seven million results. Neil Patel, Brian Dean, and about 60 other marketing thought leaders also have their own recommendations. So, how do you decide which ones to use?Read More
Topics: SEO Digital Marketing Google Local SEO Keyword Research

Keyword Research Tools That We Swear By

- 02 March 2017 at 11:11 | 0 comments

No search engine optimisation (SEO) strategy is complete without keyword research. The challenge is deciding which keyword research tools to use. Google "best keyword research tools" and you’ll get about seven million results. Neil Patel, Brian Dean, and about 60 other marketing thought leaders also have their own recommendations. So, how do you decide which ones to use?Read More 
Topics: SEO Digital Marketing Google Local SEO Keyword Research

2 Things to Remember When Formulating Your 2017 SEO Strategy

- 16 February 2017 at 11:27 | 1 comments

Search Engine Land columnist Stephen Spencer once described SEO as a "shape-shifter." He meant that the practice of SEO evolves so often, best practices get outdated quickly. A new year has begun and you can expect that by its end, there would be a lot of new (and perhaps unexpected) SEO-related developments. We can’t predict what these developments will be, but with an understanding of where SEO might be headed this year, there are some things you should and shouldn’t do. In this post, we take a macro view of the SEO landscape and pick out two key points to remember in 2017. Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Local SEO

New to SEO? Make The Art of SEO Your Bible

- 06 February 2017 at 7:56 | 0 comments

Search is one of those fields that nobody can claim to truly understand. For one thing, very few people know what Google is up to or can explain how its highly complicated algorithms work. For another, there are too many developments on various fronts to keep up with. Google changes its search algorithms between 500 and 600 times each year, and experiments with over 10,000 changes in that same time. It’s understandable to feel overwhelmed by the sheer vastness and dynamism of the search! For marketers who want to improve their search engine optimisation (SEO) strategy, but are new to SEO and don’t know where to begin, we have a valuable resource to recommend.Read More 
Topics: SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Inbound Marketing

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

- 09 January 2017 at 4:00 | 0 comments

2017 is finally upon us! As usual, around this time, people are gazing into their crystal balls and identifying the key trends that will dominate their fields this new year. It’s important to stay updated regularly, but we know that it can be hard to keep up with what’s new. With so many predictions being made left, right, and centre, it can also be challenging to know what truly matters. We’ve got you marketers covered! We’ve scoured the web, read what thought leaders in several key digital fields have to say, and identified the 2017 digital trends that marketers need to know. At the end, we’ll give our take on how marketers can stay ahead in a dynamic digital world.  Consider this post (and the upcoming part 2) a roundup of 2017 digital trends.Read More 
Topics: Social Media SEO Digital Marketing Content Marketing Google B2B Marketing B2C Marketing Augmented Reality Inbound Marketing Local SEO

5 Digital Bites b/f Breakfast: Traditional Media is Declining, & More

- 18 October 2016 at 0:30 | 0 comments

“I can’t remember when the last time I read or touched a newspaper was” a colleague confessed some time ago “Anyway, why read newspapers when you can get most of the news free online?” Sentiments like these are pretty common, especially among the digitally-savvy millennials. To make things even more challenging for traditional media like newspapers, their market share of ads – a key part of their business models – are diminishing. Read on to find out what’s holding many traditional media businesses from adapting, in this edition of 5 Digital Bites before Breakfast. In other digital news: Apple enters the search ads business; The ethics of “designed inconveniences”; All about email call-to-action buttons; A Potential Acquisition of Twitter by Google.Read More 
Topics: Email Marketing Web Design Digital Marketing Google 5 Digital Bites

5 Digital Bites B/F Breakfast: Google Duo, Blog Post Length, Automation and Job Loss & More

- 25 August 2016 at 2:00 | 0 comments

See the caller even before the call starts? Explore features of Google’s latest video-app called Duo in this week’s 5 Digital Bites.  In this post, we also explore the right size of a blog post and what automation and job loss mean for us in the future.  More from digital land: Beware! things you should not say to a programmer; My interface or yours?Read More 
Topics: Web Design Google 5 Digital Bites

5 Digital Bites b/f Breakfast: Facebook’s Challenges, Google AMP, & More

- 19 April 2016 at 0:30 | 4 comments

Looks like Twitter is not the only social media giant facing growth challenges. Recent reports about Facebook suffering from a 21 percent drop in personal shares has led to speculations about the platform losing its intimacy. Could this be a sign of the beginning of Facebook’s decline in popularity? We’ll see. In other digital news: Why we still go into the office when most work is digital; Google AMP and search rankings; What the heck is Buzzfeed; and Data lessons from Millennials.Read More 
Topics: Social Media SEO Data Analysis Content Marketing Google B2B Marketing 5 Digital Bites

5 Digital Bites b/f Breakfast: Stephen King, Instant Articles, & More

- 04 April 2016 at 23:30 | 0 comments

Facebook’s Instant Articles has become a hit in less than a year since its launch. Thanks to the feature’s faster article load time, readers enjoy better user experiences. That’s great news for content publishers who want to grow their readership. But let’s not forget what makes content worth reading in the first place. This week, we learn about the writing strategies Stephen King used to help him sell. Hint: they involve being yourself and not a talking points machine. More from digital land: Google Adwords will be redesigned; how mobile is reshaping the future of shopping; and how to design smart notifications.Read More 
Topics: Responsive Design Digital Marketing Content Marketing Google 5 Digital Bites

International SEO: 4 Questions with our SEO Ninja

- 31 March 2016 at 0:00 | 0 comments

Two weeks ago, our resident SEO ninja, Nai, shared his perspectives on navigating the ebbs and flows of the local SEO scene. But what if your brand is looking beyond the local market? How can brands optimise their websites for overseas audiences to find them?  This time, Nai shares tips for international Search Engine Optimisation (SEO).Read More 
Topics: SEO Google

5 Digital Bites b/f Breakfast: PR Stunts, Airbnb Secrets, War on Ads & More

- 22 March 2016 at 1:00 | 0 comments

I read with great interest Fractl and Moz’s recent study on the SEO impact of PR stunts. I once worked in PR where clients often pursued publicity for publicity’s sake. Or, as they preferred to say, “brand awareness”.  In reality, the best publicity is the kind that gives brands quantifiable long-term benefits. Earning more natural, authoritative links to websites is fine. Not fuzzy goals like "brand awareness". In other digital news: Airbnb unveiled its secret to success; rethinking the war on ads; Google’s new Analytics 360 Suite; and why A/B testing is not as effective as you might think. Happy reading!Read More 
Topics: SEO Web Design Digital Marketing Google 5 Digital Bites