B2C eCommerce: Know Your Customers, Including Those You'll Never Meet

- 22 January 2018 at 6:44 | 2 comments

In the eCommerce space, businesses rarely meet their customers. However, they often have the most data about their customers, such as transactions, website movement, shopping cart abandonment, and more. Just what can eCommerce sites do with this treasure trove of customer information? Read More
Topics: Data Analysis Buyer Personas eCommerce Data Science

B2C eCommerce: Know Your Customers, Including Those You'll Never Meet

- 22 January 2018 at 6:44 | 2 comments

In the eCommerce space, businesses rarely meet their customers. However, they often have the most data about their customers, such as transactions, website movement, shopping cart abandonment, and more. Just what can eCommerce sites do with this treasure trove of customer information? Read More 
Topics: Data Analysis Buyer Personas eCommerce Data Science

8 Popular eCommerce Sites in Singapore

- 09 May 2017 at 4:38 | 11 comments

More consumers are now bringing their shopping experience closer to the digital front. With many turning to their mobile phones as their preferred purchasing tool, brick-and-mortar businesses are definitely in for a big shakeout. Behold, eCommerce is taking the retail experience to a whole new level.    See this for instance: In 2016 alone, eCommerce sales worldwide hit $1.9 trillion, and the number is foreseen to almost double to $4 trillion by 2020. In Singapore, eCommerce revenues are expected to exceed S$7 billion in 2025. Not surprising therefore that many eCommerce startups thrive in the local market. And guess what? So can yours.  In this blog post, we’re rounding up some of the most popular eCommerce websites in Singapore. Let these top picks inspire you and get your online store going. Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce

9 Must-Know eCommerce Metrics

- 07 April 2017 at 1:59 | 0 comments

"You don't know where you're going until you know where you have been." This adage also applies to eCommerce success. When things get busy, it's easy to lose sight of the details that matter. How much does your eCommerce site make? Are people coming back to your online store? How long does it take for a customer to make a purchase? Every result should be measured within a specified timeframe to determine whether your business is moving forward or not. The following performance metrics will help you answer these questions and improve the trajectory of your business. Read More 
Topics: Digital Marketing Content Marketing Marketing Budget eCommerce

Essential eCommerce Marketing Checklist: Part 2

- 27 March 2017 at 1:58 | 2 comments

We've shared with you the basics of building and running an ecommerce website. Now we're giving you the lowdown on how to market it, too. The first part of our eCommerce marketing guide listed down 24 tips that you could immediately use to boost your website’s performance, but we’re just getting started. We're dishing out more. Dive into these eCommerce marketing strategies that will drive traffic to your online store, get you the sales you want, and entice customers to keep coming back.Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce

Essential eCommerce Marketing Checklist: Part 1

- 22 February 2017 at 1:52 | 3 comments

You’ve got your online store up and running—now what’s next? Obviously customers will not just flock to your store; you have to earn them. This requires more than just a barebones product page but an ecommerce marketing strategy that attracts customers, keeps them delighted, and sustains their loyalty. In this eCommerce marketing guide, we list down helpful and actionable tips to boost your online store. As we have so many ecommerce marketing tips to share with you (we're that helpful), we'll divide the guide into two parts. Enter Part One:Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce

The Ultimate Guide to Creating a Wordpress eCommerce Website

- 01 February 2017 at 10:32 | 0 comments

eCommerce is poised to become a major player in the global retail market, and the Singapore eCommerce industry may make up as much as 6.7% of all retail sales by 2025. And it’s not just giants like Lazada or Redmart that contribute to this figure, as the local marketplace features a multitude of stores selling everything under the sun, from photos printed on wood to all things Singaporean. One of the best parts about entering the eCommerce world is that it’s easier than ever to do so. There’s a huge array of services that can give you everything you need to set up your online store with only a few clicks. Find a suitable ecommerce platform, you're off to a good start! In our previous article about what you should consider before building an eCommerce store, we covered several of the best ecommerce platforms to choose from. This time, we zero in on building an online store with WordPress, one of the most popular and flexible solutions for eCommerce. Read More 
Topics: Singapore Wordpress eCommerce Web Development Payment Gateways Singapore Woocommerce

What to Consider Before You Develop an Ecommerce Website in Singapore: Part 2

- 05 January 2017 at 5:23 | 8 comments

In the first part of this article, we talked about some of the most important things you must know at the very beginning when setting up an eCommerce website in Singapore. We walked you through choosing a domain name registrar, detailed the differences between major hosting providers, talked about the most important features that an eCommerce website should have, and explained the importance of mobile and responsive design in this day and age of widespread smartphone usage. In this second part, we move deeper into the realm of eCommerce website development, as we look at some of the considerations you should be making for your backend, your site’s appearance, and the content you’ll be producing.Read More 
Topics: Web Design Singapore eCommerce Web Development

What to Consider Before You Develop an Ecommerce Website in Singapore: Part 1

- 22 December 2016 at 5:09 | 10 comments

Is the traditional brick-and-mortar store dying? Perhaps not, but it certainly does face fierce and unrelenting competition from the online marketplace. It’s estimated that global ecommerce sales will reach over $1.9 trillion through 2016, representing 8.7% of global retail sales, and that number and percentage are expected to grow even further over the next four years. A report from Google and Temasek Holdings has indicated that Singapore, in particular, has experienced a meteoric rise, with our 2015 ecommerce market valued at US$1 billion.Read More 
Topics: Singapore eCommerce

eCommerce Payment Gateways in Singapore

- 07 December 2016 at 3:54 | 5 comments

Chances are, if you’re reading this article, you’re establishing your very own e-commerce site. You might have a product that appeals and attracts, but if your payment gateway is a barrier to purchase, it can potentially harm your business and reduce conversion rates.  Did you know that half of online shoppers could cancel their purchases if their preferred payment method is not available?Read More 
Topics: eCommerce Web Development