Mobile Push Notifications: Annoying or Necessary for Your Mobile App?

- 14 August 2018 at 1:35 | 0 comments

Picture a scenario that nearly every smartphone user has encountered. A user has recently downloaded your smartphone app or subscribed to your progressive web app. Soon, they receive daily waves of notifications from your app for your services, whether it’s two each day—or ten.Read More
Topics: Digital Marketing Construct Digital Web Development

Mobile Push Notifications: Annoying or Necessary for Your Mobile App?

- 14 August 2018 at 1:35 | 0 comments

Picture a scenario that nearly every smartphone user has encountered. A user has recently downloaded your smartphone app or subscribed to your progressive web app. Soon, they receive daily waves of notifications from your app for your services, whether it’s two each day—or ten.Read More 
Topics: Digital Marketing Construct Digital Web Development

Why Facebook In-Stream Video Ads Are Annoying—And How You Can Fix That

- 27 July 2018 at 3:23 | 0 comments

Have you ever found yourself in a conversation you didn’t want to be in? That’s exactly how it feels to be bombarded with unsolicited ads. Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

B2B Facebook Advertising: The Why's and How's

- 24 July 2018 at 0:19 | 0 comments

Before you start running ads on Facebook, you should always ask yourself this question: "What is your goal?"Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Social Media Addiction in Singapore: Is This Really a Problem?

- 19 July 2018 at 9:47 | 1 comments

Social media has become an increasingly popular leisure activity over the last decade. Singapore has 4.4 million active social media users, representing 77% of the total population. This places Singapore in top 3 countries for media penetration, which also include the United Arab Emirates (99%) and South Korea (77%).Read More 
Topics: Social Media Digital Marketing Singapore Construct Digital Digital Blitz

Content Marketing Examples: How and Why Great Content Works

- 17 July 2018 at 8:56 | 2 comments

“I’m a content marketer.” Raise your hand if you’ve ever uttered those words to a clueless audience about, oh, say, 100% of the time. Despite it being a buzzword for the past decade or so, not a lot of people know what content marketing is about.Read More 
Topics: Digital Marketing Content Marketing Singapore Construct Digital Digital Blitz

Traditional Marketing Is Dead in Singapore (A Eulogy by Those Who Espouse Its Digital Replacement)

- 03 July 2018 at 14:41 | 0 comments

You’ve seen the empty billboards. Buses and trains once fully skinned with ads, now back to their original colours. Public monitors that once played ads, now forgotten. Print publications closing up shop right and left. What once defined the advertising landscape, boasting captive audiences now often get ignored.Read More 
Topics: Social Media Digital Marketing Singapore Digital Blitz

Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More 
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

Blockchain Platforms for Marketing (That You Can Use Right Now)

- 07 May 2018 at 7:16 | 0 comments

Blockchain is a buzzword that hasn't fizzled out since it exploded in 2017. Everything today has a blockchain system of some sort being implemented as a solution.Read More 
Topics: Digital Marketing Content Marketing Video Marketing Blockchain

How To Use The New Google Outstream Ads for YouTube Videos (Outside YouTube!)

- 27 April 2018 at 4:34 | 0 comments

YouTube video advertising—outside YouTube—is now available. Read More 
Topics: Digital Marketing Content Marketing Video Marketing

Top 3 B2B Content Marketing Challenges and How to Solve Them 

- 15 March 2018 at 8:27 | 0 comments

You’re a B2B content writer. It’s 2018 (did 2017 fly by just like that?). Here you are, thinking... what now? You wonder: Am I producing the right content for my audience? Is it engaging them enough? What can I do differently this time to make sure that whatever I write helps convert our prospects into leads?Read More 
Topics: Digital Marketing Content Marketing ROI in Marketing B2B Marketing