Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

Best Marketing Technologies to Help You Maximize Your ROI

- 17 May 2018 at 9:25 | 0 comments

It can seem difficult these days to stand out from the crowd—especially the online crowd. Singapore has the highest internet penetration rate in the region at 80% (with Malaysia following at distant 67%). With our highly digitised society, businesses and marketers are all scrambling aggressively for strong digital presences. But while it seems hard to stand out among the many companies online, it’s not impossible!Read More 
Topics: Digital Marketing Marketing Automation ROI in Marketing Marketing Budget

Blockchain Platforms for Marketing (That You Can Use Right Now)

- 07 May 2018 at 7:16 | 0 comments

Blockchain is a buzzword that hasn't fizzled out since it exploded in 2017. Everything today has a blockchain system of some sort being implemented as a solution.Read More 
Topics: Digital Marketing Content Marketing Video Marketing Blockchain

How To Use The New Google Outstream Ads for YouTube Videos (Outside YouTube!)

- 27 April 2018 at 4:34 | 0 comments

YouTube video advertising—outside YouTube—is now available. Read More 
Topics: Digital Marketing Content Marketing Video Marketing

Top 3 B2B Content Marketing Challenges and How to Solve Them 

- 15 March 2018 at 8:27 | 0 comments

You’re a B2B content writer. It’s 2018 (did 2017 fly by just like that?). Here you are, thinking... what now? You wonder: Am I producing the right content for my audience? Is it engaging them enough? What can I do differently this time to make sure that whatever I write helps convert our prospects into leads?Read More 
Topics: Digital Marketing Content Marketing ROI in Marketing B2B Marketing

8 Popular eCommerce Sites in Singapore

- 09 May 2017 at 4:38 | 11 comments

More consumers are now bringing their shopping experience closer to the digital front. With many turning to their mobile phones as their preferred purchasing tool, brick-and-mortar businesses are definitely in for a big shakeout. Behold, eCommerce is taking the retail experience to a whole new level.    See this for instance: In 2016 alone, eCommerce sales worldwide hit $1.9 trillion, and the number is foreseen to almost double to $4 trillion by 2020. In Singapore, eCommerce revenues are expected to exceed S$7 billion in 2025. Not surprising therefore that many eCommerce startups thrive in the local market. And guess what? So can yours.  In this blog post, we’re rounding up some of the most popular eCommerce websites in Singapore. Let these top picks inspire you and get your online store going. Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce

The One Question That Matters Most to Your Target Audience

- 13 April 2017 at 3:03 | 0 comments

As marketers, we know the importance of understanding our audiences. We need to find out as much as we can about them and develop detailed buyer personas.  However, there is only one question that matters the most to your audience: “Why should I care?” Nail this down, make the answer consistent throughout your marketing collateral, and you will be able to grab your audience’s interest.Read More 
Topics: Digital Marketing Content Marketing Buyer Personas

9 Must-Know eCommerce Metrics

- 07 April 2017 at 1:59 | 0 comments

"You don't know where you're going until you know where you have been." This adage also applies to eCommerce success. When things get busy, it's easy to lose sight of the details that matter. How much does your eCommerce site make? Are people coming back to your online store? How long does it take for a customer to make a purchase? Every result should be measured within a specified timeframe to determine whether your business is moving forward or not. The following performance metrics will help you answer these questions and improve the trajectory of your business. Read More 
Topics: Digital Marketing Content Marketing Marketing Budget eCommerce

Essential eCommerce Marketing Checklist: Part 2

- 27 March 2017 at 1:58 | 2 comments

We've shared with you the basics of building and running an ecommerce website. Now we're giving you the lowdown on how to market it, too. The first part of our eCommerce marketing guide listed down 24 tips that you could immediately use to boost your website’s performance, but we’re just getting started. We're dishing out more. Dive into these eCommerce marketing strategies that will drive traffic to your online store, get you the sales you want, and entice customers to keep coming back.Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce

Keyword Research Tools That We Swear By

- 02 March 2017 at 11:11 | 0 comments

No search engine optimisation (SEO) strategy is complete without keyword research. The challenge is deciding which keyword research tools to use. Google "best keyword research tools" and you’ll get about seven million results. Neil Patel, Brian Dean, and about 60 other marketing thought leaders also have their own recommendations. So, how do you decide which ones to use?Read More 
Topics: SEO Digital Marketing Google Local SEO Keyword Research

Essential eCommerce Marketing Checklist: Part 1

- 22 February 2017 at 1:52 | 3 comments

You’ve got your online store up and running—now what’s next? Obviously customers will not just flock to your store; you have to earn them. This requires more than just a barebones product page but an ecommerce marketing strategy that attracts customers, keeps them delighted, and sustains their loyalty. In this eCommerce marketing guide, we list down helpful and actionable tips to boost your online store. As we have so many ecommerce marketing tips to share with you (we're that helpful), we'll divide the guide into two parts. Enter Part One:Read More 
Topics: Digital Marketing B2C Marketing Singapore eCommerce