Content Marketing Examples: How and Why Great Content Works

- 17 July 2018 at 8:56 | 2 comments

“I’m a content marketer.” Raise your hand if you’ve ever uttered those words to a clueless audience about, oh, say, 100% of the time. Despite it being a buzzword for the past decade or so, not a lot of people know what content marketing is about.Read More
Topics: Digital Marketing Content Marketing Singapore Construct Digital Digital Blitz

Content Marketing Examples: How and Why Great Content Works

- 17 July 2018 at 8:56 | 2 comments

“I’m a content marketer.” Raise your hand if you’ve ever uttered those words to a clueless audience about, oh, say, 100% of the time. Despite it being a buzzword for the past decade or so, not a lot of people know what content marketing is about.Read More 
Topics: Digital Marketing Content Marketing Singapore Construct Digital Digital Blitz

Blockchain Platforms for Marketing (That You Can Use Right Now)

- 07 May 2018 at 7:16 | 0 comments

Blockchain is a buzzword that hasn't fizzled out since it exploded in 2017. Everything today has a blockchain system of some sort being implemented as a solution.Read More 
Topics: Digital Marketing Content Marketing Video Marketing Blockchain

How To Use The New Google Outstream Ads for YouTube Videos (Outside YouTube!)

- 27 April 2018 at 4:34 | 0 comments

YouTube video advertising—outside YouTube—is now available. Read More 
Topics: Digital Marketing Content Marketing Video Marketing

7 Ideas to Optimise Your Website for Easter

- 29 March 2018 at 8:52 | 0 comments

  Three-day weekend? Not an April Fool’s joke, guys!Read More 
Topics: Content Marketing Singapore Occasion-Based Marketing

My Transition from Journalism into Content Marketing

- 21 March 2018 at 9:31 | 1 comments

My name is Samantha. I’ve always wanted to be a writer. At 16, my first story was published in a national broadsheet. At 20, I snagged my first job as a copywriter doing print ads, before working in magazines and lifestyle journalism in a span of 10 years.  Print was my life...and then it wasn’t.Read More 
Topics: Content Marketing The People Who Construct

Top 3 B2B Content Marketing Challenges and How to Solve Them 

- 15 March 2018 at 8:27 | 0 comments

You’re a B2B content writer. It’s 2018 (did 2017 fly by just like that?). Here you are, thinking... what now? You wonder: Am I producing the right content for my audience? Is it engaging them enough? What can I do differently this time to make sure that whatever I write helps convert our prospects into leads?Read More 
Topics: Digital Marketing Content Marketing ROI in Marketing B2B Marketing

B2B Blogs: Your Holy Grail To Increasing Your Website Traffic

- 18 September 2017 at 3:24 | 1 comments

Here’s the scene: you’ve just racked up the best blog post to draw in potential customers to your website. You pat yourself on the back for what appears to be a promising career in blog writing. You even imagine yourself walking up on the auditorium’s stage one day, all spiffy in your Oxford, to deliver the most riveting insights yet on B2B inbound marketing. Please applaud our blogging guru in the making! A month later… a marketing report reaches your desk, indicating measly page views and zero lead conversions for the blog that you’ve laboured over.Read More 
Topics: Content Marketing B2B Marketing

Beginner's Guide to B2B Inbound Marketing in Singapore

- 22 May 2017 at 5:52 | 3 comments

Most B2B companies approach marketing and sales the traditional way. Hire salespeople, get them to make calls and visits, and close. This method mostly works in two scenarios: when you have a lot of money and/or when you don't mind buying lists for cold calling. But then again, conversion rates are not optimum and then everyone gets frustrated. For those who still subscribe to this old school and aggressive approach, hear us out. Inbound marketing strategy can save the day. In this blog post, I will talk about why inbound strategy is effective and how it brings you leads.Read More 
Topics: Content Marketing B2B Marketing Inbound Marketing

The One Question That Matters Most to Your Target Audience

- 13 April 2017 at 3:03 | 0 comments

As marketers, we know the importance of understanding our audiences. We need to find out as much as we can about them and develop detailed buyer personas.  However, there is only one question that matters the most to your audience: “Why should I care?” Nail this down, make the answer consistent throughout your marketing collateral, and you will be able to grab your audience’s interest.Read More 
Topics: Digital Marketing Content Marketing Buyer Personas

9 Must-Know eCommerce Metrics

- 07 April 2017 at 1:59 | 0 comments

"You don't know where you're going until you know where you have been." This adage also applies to eCommerce success. When things get busy, it's easy to lose sight of the details that matter. How much does your eCommerce site make? Are people coming back to your online store? How long does it take for a customer to make a purchase? Every result should be measured within a specified timeframe to determine whether your business is moving forward or not. The following performance metrics will help you answer these questions and improve the trajectory of your business. Read More 
Topics: Digital Marketing Content Marketing Marketing Budget eCommerce