5 Digital Bites b/f Breakfast: Marketing Trends in 2017, Lost Art of Copywriting & More

- 12 December 2016 at 1:00 | 0 comments

Marketers, listen up! For this week’s digital news roundup, we list down online marketing trends expected to dominate in 2017, and talk about image extensions and the lost art of copywriting. We’ll also check out Amazon Go, touted to be a grocery-shopping game-changer. And because Christmas is coming up, let’s pay a visit to the jolly of Santa Claus through the Google Santa Tracker.Read More
Topics: Digital Marketing Content Marketing 5 Digital Bites Copywriting

5 Digital Bites b/f Breakfast: Marketing Trends in 2017, Lost Art of Copywriting & More

- 12 December 2016 at 1:00 | 0 comments

Marketers, listen up! For this week’s digital news roundup, we list down online marketing trends expected to dominate in 2017, and talk about image extensions and the lost art of copywriting. We’ll also check out Amazon Go, touted to be a grocery-shopping game-changer. And because Christmas is coming up, let’s pay a visit to the jolly of Santa Claus through the Google Santa Tracker.Read More 
Topics: Digital Marketing Content Marketing 5 Digital Bites Copywriting

5 Digital Bites b/f Breakfast: Fake News, Chatbots, Wifi Trash Bins & More

- 29 November 2016 at 2:00 | 0 comments

Do you get most of your news on Facebook? Do you attempt to check the facts? Probably not. So, for all you know, the news you read on social media could be fake. According to Buzzfeed, fake news about the US election got more engagement on social media than news from top media outlets. Read more about this worrying trend in this edition of 5 Digital Bites. More from digital land: Should brands use chatbots to handle customer orders this holiday season?; Is website design too cookie-cutter these days?; Free Wifi trash cans on Singapore’s Orchard Road; Implications of a Trump administration for the tech world.Read More 
Topics: Social Media Web Design Digital Marketing 5 Digital Bites US Presidential Campaign 2016 Chatbots

5 Digital Bites b/f Breakfast: What Can Marketers Learn From Trump? & More

- 15 November 2016 at 1:00 | 0 comments

Donald Trump won the US 2016 election. Shocking, wasn’t it? Given his campaign rhetoric, we don't know what to expect from his time in the White House. Will the Trans-Pacific Partnership be broken? Will he build a wall betwixt Mexico and Texas? We don't know. But we do know why Donald Trump’s Make America Great Again campaign resonated with millions of Americans. And why mainstream media condemnation did not affect his candidacy. Find out in this edition and more.  More from digital land: Will Digital Marketing Specialists Become Obsolete? Netflix’s Black Mirror Ad; Your Smartphone is Your Personal Slot Machine; Welcome New Members to The Emoji Family in 2017.Read More 
Topics: Social Media Digital Marketing 5 Digital Bites US Presidential Campaign 2016

5 Digital Bites b/f Breakfast: UX Comparison Between Presidential Campaigns, & More

- 31 October 2016 at 12:11 | 0 comments

The final showdown between Clinton and Trump is just a week away! This round of US presidential elections has seen plenty of eyebrow-raising accusations, outrageous gaffes, and crazy antics. But how effective have the two rivals' campaigns really been? In this week's edition of 5 Digital Bites, we feature a UX comparison between Clinton's campaign and Trump's campaign. Joe Toscano cuts through the sound and fury of the elections to answer the question: which candidate has provided a more engaging campaign experience for voters so far? In other digital news: Mobile page speed can impact your revenues; Facebook's latest Recommendations feature; Should marketers be worried about the removal of Snapchat's autoplay; AI deep learning is changing your life. Read More 
Topics: Social Media Web Design Digital Marketing 5 Digital Bites

5 Digital Bites b/f Breakfast: Traditional Media is Declining, & More

- 18 October 2016 at 0:30 | 0 comments

“I can’t remember when the last time I read or touched a newspaper was” a colleague confessed some time ago “Anyway, why read newspapers when you can get most of the news free online?” Sentiments like these are pretty common, especially among the digitally-savvy millennials. To make things even more challenging for traditional media like newspapers, their market share of ads – a key part of their business models – are diminishing. Read on to find out what’s holding many traditional media businesses from adapting, in this edition of 5 Digital Bites before Breakfast. In other digital news: Apple enters the search ads business; The ethics of “designed inconveniences”; All about email call-to-action buttons; A Potential Acquisition of Twitter by Google.Read More 
Topics: Email Marketing Web Design Digital Marketing Google 5 Digital Bites

5 Digital Bites b/f Breakfast: Poor Digital Experiences, Are Hashtags Useless, & More

- 04 October 2016 at 0:30 | 0 comments

What makes a great digital experience? Simple: it’s all about how engaged your customers feel when they interact with your brand on digital platforms. So, something as basic as the time it takes for your website to load can greatly affect a customer’s perception of a brand.  Unfortunately, in Singapore, the majority of consumers are unsatisfied with the digital experiences they have with brands. Read on to find out why brands should pay attention to providing customers with consistent and delightful digital experiences! In other digital news: Are Twitter’s hashtags becoming useless; WeChat and the future of social media; Longer tweets are now possible; and unlocking the lucrative Southeast Asian digital market.Read More 
Topics: Social Media Digital Marketing Demand Generation 5 Digital Bites Singapore

5 Digital Bites B/F Breakfast: Google Duo, Blog Post Length, Automation and Job Loss & More

- 25 August 2016 at 2:00 | 0 comments

See the caller even before the call starts? Explore features of Google’s latest video-app called Duo in this week’s 5 Digital Bites.  In this post, we also explore the right size of a blog post and what automation and job loss mean for us in the future.  More from digital land: Beware! things you should not say to a programmer; My interface or yours?Read More 
Topics: Web Design Google 5 Digital Bites

5 Digital Bites B/F Breakfast: Pokémon Go Fever, Instagram Stories, & More

- 16 August 2016 at 2:00 | 0 comments

Let the craziness begin! Pokémon Go finally launched in Singapore about a week ago and Singaporeans are addicted. In this week’s 5 Digital Bites, we explore whether Pokémon Go can bring sunshine to the Singapore retail scene. We also check out why Instagram wants those goofy photos that you might not post on your normal Instagram feed.  More from digital land: How designers and writers can get along; TV advertising still matters; Signs that a brief is not for the pitching agency.  Read More 
Topics: Digital Marketing Content Marketing 5 Digital Bites Pokemon Go

5 Digital Bites B/F Breakfast: Digital Detox Trend, US Presidential Candidates Battle Online & More

- 02 August 2016 at 1:00 | 0 comments

As much as we like to talk about all things digital at Construct Digital, we admit that it’s not a bad idea to go offline once in awhile. Turn off your digital devices and reconnect with people and nature. But how can digital detox benefit consumers as well as marketers? Read on in this week’s 5 Digital Bites. More from digital land: US presidential candidates battle online; Earn money from your Tumblr; Three lessons for marketers for success at the Olympics; Don’t prototype just for the sake of prototyping.   Read More 
Topics: 5 Digital Bites

5 Digital Bites b/f Breakfast: Pokémon’s Digital Rebirth, The Secret of Taste & More

- 26 July 2016 at 1:00 | 0 comments

The creators of Pokémon GO spent very little money on advertising and marketing before launching it on 8 Jul. But it has mesmerised the world. Just how did they do it? In this week’s 5 Digital Bites, we explore the wildly successful digital rebirth of Pokémon. More from digital land: Why we like what we like; Why centered logos hurt user experience; Rise of emoji marketing; What consumers’ think about VR technology; Read More 
Topics: Web Design Digital Marketing 5 Digital Bites Pokemon Go