Influencer Management
Audiences trust people. We put the right ones behind your brand.
Creator and KOL campaigns run end to end: the strategy and casting, the briefs that keep creators authentic and your brand safe, the coordinated launch that makes real noise, and the measurement that ties it all back to what the campaign was for.
The Problem
Most influencer campaigns buy reach and rent trust.
The money moves, the posts go up, and three patterns decide whether anything actually changes for the brand.
Casting by follower count, not by fit.
The creator with the biggest number gets the brief, whether or not their audience is your audience or their voice can carry your message. One expensive macro post lands with a thud, while the mid-tier creators whose followers actually trust them, and actually buy, never got a call. Reach you rent is worthless if the trust isn't attached.
Briefs so tight the content dies, or so loose the brand does.
Over-brief a creator and you get an ad read in someone else's bedroom, and audiences scroll straight past it. Under-brief and you get content that's engaging but off-message, or worse, off-brand in ways a comms team has to clean up. The craft is the middle: guardrails firm enough to protect the brand, room enough for the creator to sound like themselves.
Scattered posts, no moment.
One creator posts on Tuesday, another the following month, and the campaign never adds up to anything anyone notices. Influence works when it converges: coordinated drops, amplification behind the content that's working, and a story the posts build together. Without that orchestration, you've bought a series of one-offs, not a campaign.
Platform partners we run creator campaigns on
The Method
How we run a creator campaign
Influence is orchestration, not procurement. Four phases from strategy to results you can put in front of leadership.
Results
Case Studies
AIA Glow Festival
When COVID cancelled the physical festival, a team of wellness KOLs carried it online: invite-only mini-events broadcast and amplified across social, with the creators as the reason anyone tuned in. An award-winning pivot.
Giant Singapore
"Singapore's Most Kiasu Town": we created Aunty Lobang Queen, a character built on a distinctly Singaporean insight, and made her the voice of Giant's Facebook presence. Sometimes the most effective influencer is the one you invent.
Industry Recognition
Award-Winning Influence
Best Idea — Female Audience
MARKies Awards · 2018 — Giant Singapore
Most Effective Use — Influencers / KOLs
MARKies Awards · 2021 — Glow Festival
Excellence in Pivot Marketing
Marketing Excellence Awards · 2021 — Glow Festival
Most Effective Use — Social Media
MARKies Awards · 2022 — Glow Festival
Why Us
Why Construct Digital
Anyone can pay a creator to post. The craft is in who, what, when, and what it all adds up to. Here's how we run it.
Cast on trust, not follower counts.
We build the creator mix from audience fit: whose followers are actually your buyers, and whose voice carries genuine weight with them. Macro for the moment, mid and micro for the trust, every one of them vetted before a brief goes out.
Ideas first. Sometimes we invent the influencer.
Influence starts with a creative idea worth carrying, not a rate card. For Giant we created Aunty Lobang Queen, a character built on a truth every Singaporean shopper recognised, and she out-performed any endorsement money could buy. That campaign took MARKies Gold.
Brand-safe by design.
Vetting before casting, briefs with clear guardrails and can't-say rules, approval flows that respect your compliance reality, and disclosure done properly. Built for the brands that have the most to lose from a creator misstep: institutions, financial services, healthcare, and government-linked organisations.
Coordinated moments, not scattered posts.
Glow Festival worked because the KOL content converged: coordinated drops that made the campaign impossible to miss, building to 17 million impressions. We orchestrate the timing, the sequencing, and the story the posts tell together, because that's what turns creators into a campaign.
Amplified natively on Meta and TikTok.
Organic reach is the start, not the plan. We run paid amplification behind the creator content that's earning it, natively on Meta and TikTok, so the campaign's best moments reach far beyond each creator's own following, with the budget flowing to what's working.
Measured on what it was bought to do.
Reach and engagement are table stakes; the report ties the campaign back to its actual job, whether that's awareness, traffic, sign-ups, or sales. Data tooling helps us track sentiment and performance live, and the relationships with creators who delivered carry into the next campaign.
How We Work
By the campaign, or always on
Some brands need creators behind a specific moment. Others want an always-on creator programme that compounds. We run both shapes.
Campaign activation
the most common start
A creator campaign built around a launch, a season, or a moment: strategy, casting, briefs, coordinated drops, paid amplification, and a report that says what it returned. Scoped per campaign, sized to the job.
Always-on creator programme
A managed stable of creators posting to a drumbeat, with relationships, briefs, and performance managed continuously. Influence compounds when the same trusted voices show up for your brand again and again.
Inside a bigger campaign
creators as one arm of the push
Creators planned into a brand campaign or social programme from day one, the way Glow Festival's KOLs were the amplification engine of the whole pivot, not an afterthought bolted on.
This pairs naturally with Social Media Management to keep the audience creators win, Brand Campaigns when creators front a bigger push, and Film Production when the hero content needs a crew behind it.
Got Questions
Influencer Management FAQs
Audience fit first: whose followers are actually your buyers, and whose voice carries real weight with them. We look at engagement quality over follower volume, vet every candidate's content history for brand safety, and build a mix, typically macro creators for the moment and mid-to-micro creators for the trust. Data tooling helps us screen at breadth; the final casting call is human judgement.
Usually both, in deliberate proportion. Macro creators create the moment and the reach; mid and micro creators carry the credibility and, typically, the stronger engagement rates. The right split depends on whether the campaign's job is awareness, consideration, or action, which is a strategy question we answer before anyone gets cast.
Social Media Management runs your own channels: strategy, content, publishing, community. Influencer Management puts other people's trusted voices behind your brand: casting, briefing, coordinating, and amplifying creators and KOLs. They're separate engagements that work powerfully together, and because both live under one roof here, they actually do.
Guardrails at every stage: vetting before casting, briefs with clear message points and can't-say rules, approval flows sized to your compliance reality, and proper disclosure on every post. The craft is protecting the brand without flattening the creator's voice, because content that sounds like an ad read gets scrolled past.
Yes, end to end: negotiation, contracting, usage rights, deliverable schedules, and payment. You get one agreement with us and one point of accountability, instead of a dozen creator relationships to administer. Usage terms are agreed up front so you know exactly what content you can reuse, where, and for how long.
Against the job it was bought to do. Reach, engagement, and sentiment are tracked live across the campaign, and the report ties performance back to the outcome that mattered: awareness, traffic, sign-ups, or sales. Glow Festival's KOL work built 17 million impressions; what made it a success is that the festival itself glowed on.
Ready to Begin
Put trusted voices behind your brand.
Tell us what the campaign has to achieve and who it has to move, and we'll come back with the creator strategy: the mix, the idea, the platforms, and how we'd measure it.