SEO should form the cornerstone of any online marketing strategy
Traversing the world of SEO can be a daunting task. Everyone seems to be offering the same service and it’s hard for you to know who is legitimate and who isn’t. Add to the fact that Google is updating their algorithms on a more frequent basis, it’s hard to keep up with all the changes. If you’re considering SEO as a marketing tactic, take into consideration the following factors:
- SEO Audit & Recommendations
All SEO engagements should begin with an SEO audit. This is an exhaustive checklist that cover issues such as: technical, content, website structure, page speed, user experience and more.
- Technical SEO Fixes
The SEO audit will bring to light technical SEO issues like: page speed, domain/URL issues, broken links, redirection errors, crawl errors and much more. Fixing technical SEO issues can give an early lift to your Search Engine ranking if your brand is already well-established in a particular industry.
Keyword research can make the difference between an OK SEO implementation and a wildly successful one. Being able to identify keywords along the buyer’s journey is a key component to an effective content marketing strategy that drive traffic and leads to your business.
Content SEO Fixes
SEO Content fixes involve re-writing content on individual webpages to make it more relevant for a particular set of keywords. This includes changes to things such as: URL, title tag, headers (H1, H2 etc), meta description, and of course, the body content. We also look out for pages with thin or duplicate content, repeated headers and meta descriptions.
Link Building and Outreach
By far the most important element in SEO still comes down to backlinks. This hasn’t changed since the day Larry Page and Sergey Brin published their famous thesis The Anatomy of a Large-Scale Hypertextual Web Search Engine. At Construct, we are able to advise on link building opportunities through a combination of backlink analysis and outreach to communities, bloggers and influencers.
Local SEO Singapore
Not mentioned above is the importance of Local SEO. Once all the hygiene SEO fixes are in place, local SEO has a big impact for local businesses. This include things such as having a consistent Name, Address, Place (NAP), consistent placement of the business in the right categories and having a Google My Business page.
So, if you want your business to appear on the top of search engine rankings, talk to us and we’ll help you drive relevant organic traffic to your website with good SEO practices.