B2B Marketing Framework · Southeast Asia
The ResultsHQ Actually Wants to See
Discover how the IMPACT B2B Marketing Framework helps Regional Marketing Directors cut costs, boost conversions, and scale multi-market campaigns — without more tools or headcount.
Free Masterclass | 18th June - 2PM SGT
45 Mins + Live Q&A
Who It's For
You’re Not Underperforming You’re Operating in Chaos
You're caught between HQ demanding pipeline numbers and local teams scrambling to execute across six markets. Sales questions your MQL quality. Finance wants proof every dollar matters. And your team is already stretched thin.
Sound familiar? Here are three common pain points many of our clients face:
The ROI Squeeze
Ad costs surge, targets rise. You're stitching spreadsheets while your executives demand CAC by market.
The Multi-Market Trap
Global creative flops locally. Local agencies don't scale. You're context-switching, not strategising.
The Credibility Crisis
Sales doubts your MQLs. HQ questions your spend. Without unified tracking, results stay invisible.
Here's What I Know From Working With 50+ Regional Marketing Directors:
This isn't a performance problem.
It's a systems problem.
The Method
The IMPACT Framework: 6 Pillars to Predictable Pipeline
Built from over 500 regional campaigns for brands like SAP, NUS, and Commscope, this simple framework gives B2B marketing leaders control, clarity, and confidence.
Each pillar was proven across real SEA campaigns—not theory, not guesswork. Join my live masterclass and I'll show you exactly how to implement all six pillars—starting with the biggest gaps in your current funnel.
Proven Results
What IMPACT Delivers
Average results across Southeast Asia B2B campaigns using the IMPACT framework, measured at 90 days.
CPL reduction across SEA B2B campaigns within 90 days.
Average pipeline uplift for regional marketing directors.
Improvement in MQL-to-opportunity conversion rate.
From kickoff to demonstrable pipeline contribution.
Gain
What You’ll Walk Away With
Predictable Pipeline Growth
From inconsistent leads to a repeatable, data-driven funnel.
Marketing in Control
Know exactly what's working—and have the data to prove it.
Lower CPL, Higher Impact
Stop wasting media spend on guesswork; scale what performs.
Trusted by marketing leaders at
Meet Your Presenter
Charanjit Singh
CEO, Construct Digital
25 years leading digital transformation across APAC. Built IMPACT from 500+ B2B campaigns for SAP, CommScope, NUS, and HubSpot.
Charan doesn't just run campaigns — he builds systems. He noticed that marketing playbooks from the US and Europe break down in Southeast Asia. So he built something specifically for this region.
Benefits
Why Attend This Masterclass?
Practical, Not Theoretical
Every tactic comes from real SEA campaigns
Battle-Tested Frameworks
Proven and refined over 15+ years
Peer-to-Peer Learning
Designed for experienced marketing leaders
Live Q&A Session
Get answers to your specific challenges
Limited Seats Available
Intimate setting for maximum value
Got Questions
Frequently Asked
Most agencies give you rotating account managers, strategy as an add-on, and monthly Excel reports. IMPACT gives you a dedicated growth pod (strategist, creative lead, media specialist), strategy included from day one, weekly war-room calls, and a live dashboard. Transparent pricing — 15% media fee for Pilot, 10% for Regional and Enterprise.
IMPACT is the operating system your agency executes within. We don't replace your existing partners — we provide the strategic framework, testing methodology, and attribution system that makes everyone more effective. Think of it as the GPS, not the car.
IMPACT is designed to work within HQ frameworks. We create micro-variations of approved messaging — not entirely new campaigns. Most clients find HQ starts asking "How is SEA getting these results?" instead of questioning your approach.
Phase 1 (Strategy Sprint) completes in 2 weeks. Campaigns go live in week 3. Measurable results by day 90. The Pilot tier is specifically designed to prove the model works for your business before you scale.
Pilot tier requires approximately $25K per quarter in media spend plus management fees. This covers 1 market, 2 buyer personas, and 2 channels (typically Search + LinkedIn). The goal is proving the methodology delivers ROI before committing larger budgets.
The six pillars are designed to work as a system. However, the Pilot tier simplifies the scope — 1 market, 2 personas, 2 channels — so you're not overwhelmed. You get the full system at a manageable scale.
Attendee Bonus
Get the IMPACT B2B Marketing Blueprint
A comprehensive guide that breaks down all six pillars with real case studies, proven tactics, and actionable frameworks you can apply immediately to your campaigns.
