Behold, Our New Digital Marketing Budget Allocation Kit!

Team Construct Digital
16 May 2016

We know planning digital marketing strategies can be a pain. There are so many channels out there to choose from: content marketing, SEO, mobile marketing, etc.

You may be wondering: “Which channels should I focus on? How much of my marketing budget should be dedicated to each channel?”

What’s more, the economic outlook currently isn’t looking too good. If you had your marketing budget cut, then you must be feeling the pressure to do a lot more… with much less.

Our Digital Marketing Budget Allocation Kit can help you easily allocate your digital marketing budget AND justify your expenditure! No more guesswork. No more wrangling over whether to spend more on SEO or SEM (or both at all).

The kit consists of:

  1. The Digital Marketing Budget Calculator
    The calculator will enable you to easily decide how much money to spend on each digital marketing channel
  1. The Digital Marketing Budget Cheatsheet
    The cheatsheet explains six common digital marketing channels: what they are, their goals, why they matter, investments required, and associated metrics 

Oh, and did we mention that the kit is free to use too?

Get The Digital Marketing Budget Allocation Kit

Here’s How the Digital Marketing Budget Allocation Kit Works


First, hop over to this link. There will be a few questions on your business type, time frame, target market, and budget size. The digital marketing budget calculator will generate a digital marketing budget recommendation based on your inputs. It is a breakdown of your marketing budget across on six common digital marketing channels: 

  1. Content Marketing
  2. Social Media
  3. Mobile Marketing
  4. SEO
  5. SEM
  6. Email Marketing

Answer these questions and you will be redirected to the results page. The cheatsheet comes with your results. A link to your results page will also be sent to your email. 

That’s it! You’ve got your digital marketing budget allocation solved! 

Like what you read? Subscribe to our marketing budget blog posts for more good stuff! 

Image Credits & Sources 

Header image: Luis Llerena

Image of calculator and coins: Pexels

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