1300% more SAP Analytics Cloud trial signups, at $0.47 a click
The challenge
In Asia-Pacific and Japan, SAP leaned heavily on paid media to reach its audience. Organic search and social content discovery were an untapped opportunity, but the question was how to find the right audience and earn their attention.
Compounding it, SAP's product and marketing teams ran on siloed systems. Communications often targeted the same people, cannibalising leads between departments, and the flow of information between marketing and sales was fragmented.
Data worth sharing
We mined publicly available Southeast-Asian datasets and turned them into beautiful, interactive data stories built in SAP Analytics Cloud itself, from "how much land does $100k buy across Asia?" to the region's climate-change and waste realities. Each story demonstrated the product's power while giving the audience something genuinely worth engaging with.
The creative gave analytics a rocket-fuelled personality. A "Business at Light Speed" campaign ran across bespoke landing pages and paid social, casting SAP Analytics Cloud as the way to step into the future, built to stop the scroll and send C-level prospects to a free SAC trial.
The campaign in motion
One measurable engine
Every data story linked to a SAP Analytics Cloud campaign landing page that drove trial registrations. Paid social built awareness and pulled targeted traffic; a marketing-automation nurture sequence moved cold MQLs to sales-ready SQLs, backed by a handbook, Forrester research and video, before routing them to SAP's CRM and telesales. HubSpot sat underneath as the single source of truth, joining paid media, web and content data into one funnel view.
The Results
Demand you can measure
Campaign Assets
The Creative Work
